LONDON – Brewer Fullers is today (20 April) rolling out a press and online campaign to leverage its status as the official beer sponsor of the Virgin London Marathon.
LONDON – Shreddies is looking for the public’s input to its Knitting Nanas campaign by launching a £1m integrated advertising campaign to help recruit a new Nana to be the face of the brand.
LONDON – Support for the Liberal Democrats is still surging according to polls, and stranded travellers finally get hope of a lift-off.
“You never know how some stories are going to end. Noir, Sex, Crime, Fetish. Books of passions and obsessions. Maxima Amoralia. A collection by Coniglio Publishing.”
Advertising Agency: Ogilvy & Mather, Rome, Italy
Executive Creative Director: Roberto Greco
Creative director: Elisa Pazi
Art Directors: Chiara Catalani, Elisa Pazi
Copywriter: Elisa Pazi
Photographer: Winkler+Noah
LONDON – Primark’s decision last week to withdraw its padded bikini for seven-year-olds was a significant victory for Mumsnet.com.
Découverte des travaux du graphiste Jan Feliks, actuellement basé à Barcelone. Cet artiste freelance multiple et assemble des éléments et formes simples autour de tons et de jeux de couleurs volontairement limités. Plus de visuels dans la suite de l’article.
LONDON – Savlon, the first aid and medical brand, is to launch an over-arching ad campaign as part of a push to showcase its family of products and present a more modern image.
(TrendHunter.com) Louise Ebel may be an art history student, but by the looks of it, I’m sure she does her fair share of studying when it comes to the runway, magazines and street spotting. The young 21-year-old Parisian…
LONDON – Strongbow, the UK’s biggest-selling cider, is overhauling its digital marketing strategy as part of plans to attract a younger demographic.
LONDON – Lynne Frank, UK boss of Disney-owned ESPN and the woman behind its debut on the Premier League TV football rights stage, is understood to be leaving the broadcaster for personal reasons.
LONDON – Renault has signed a deal with video-games company Electronic Arts to launch its forthcoming Zero Emission (Z.E) electric vehicle through virtual reality game The Sims 3.
LONDON – Marketing editor Lucy Barrett has left the magazine to become head of media relations at WPP-owned ad agency JWT.
LONDON – Tesco has reported a 6.7% rise in UK profits to £2.4bn in 2009, after revenue rose 4.2% to £43bn.
LONDON – Audi is rolling out a series of campaigns to promote its top-end models and reaffirm its premium positioning.
LONDON – Network Rail is scaling back its high-profile ad campaigns of recent years as it moves to reduce its marketing costs.
LONDON – Simon Kelner, the returning editor of The Independent, has told an audience of media buyers that there are no plans for the paper to become the country’s first free national newspaper.
LONDON – John Lewis is set to roll out its biggest marketing campaign to date, based on its 80-year-old ‘Never knowingly undersold’ positioning.
LONDON – Three of the UK’s leading health charities have joined forces to encourage individuals to fight the flab through a light-hearted campaign.
LONDON – The Conservative Party is threatening to pull advertising from Facebook over the social network’s refusal to introduce a child-safety ‘panic button’.
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