Apr
28
TW Cat lands Blue Cross DM account
Posted in: UncategorizedLONDON – TW Cat has won the direct marketing account for pet welfare charity Blue Cross, which was with Rapp for 14 years.
Apr
28
Chris Lewis to take over Xbox marketing as Gosen departs
Posted in: UncategorizedLONDON – Chris Lewis, Microsoft’s vice-president of its interactive entertainment business, will assume control of marketing for Xbox following the departure of David Gosen.
Apr
28
MetroPCS: Bad Advertising, Plain and Simple
Posted in: UncategorizedSeveral of you have reached out to me about ads you truly admire and those you absolutely despise. Last week, I received an e-mail from Jane Pak, CEO of the Los Angeles chapter of the National Association of Women Business Owners. She was miffed by a series of MetroPCS commercials that are currently airing on TV.
Apr
28
Pepsi ramps up World Cup hijack marketing with football competition
Posted in: UncategorizedLONDON – Pepsi has stepped up its World Cup hijack activity with the launch of a football competition offering a group of friends the chance to win £50,000.
Apr
28
Lib Dem chief executive champions party’s social media efforts
Posted in: UncategorizedLONDON – The Liberal Democrats’ use of social media has put them in an ‘Oscar Wilde’ world, according to their chief executive Chris Fox.
Apr
28
Nokia, McDonald’s and Virgin Trains to battle for ‘most iconic digital poster’ prize
Posted in: UncategorizedLONDON – A trio of leading digital out-of-home users will aim for the accolade to be called ‘2010’s most iconic digital poster’ in an X-Factor style competition at the Media Week DOOH Media Summit on 6 May.
Apr
28
Paper Round (28 April) – a look at the day’s newspapers
Posted in: UncategorizedLONDON – The ‘election chicken’ and Peppa Pig take the political headlines in the Daily Mirror and The Sun today, while in the broadsheets, all the major parties are accused of dishonesty over tax and budget cuts.
Apr
28
Jimmy Choo uses Foursquare for real-time shoe giveaway
Posted in: UncategorizedLONDON – High-end shoe brand Jimmy Choo is running a real-time treasure hunt around London, using location-based social media tool Foursquare.
Apr
28
Richard Blackburn joins Taxi Media as commercial director
Posted in: UncategorizedOutdoor media owner Taxi Media had appointed Richard Blackburn, the former managing director of Kinetic’s regional division, Zone, as its first commercial director.
Apr
28
Tesco Mobile becomes latest to back National Family Week
Posted in: UncategorizedLONDON – National Family Week, a series of nationwide events celebrating family life, has announced partnerships with a series of sponsors including Tesco, Pizza Hut and Vue Cinemas.
Apr
28
Circular Walking Bookshelf
Posted in: UncategorizedUn concept très particulier et original avec cette bibliothèque totalement circulaire. Intitulée “Circular Walking Bookshelf” par le studio de design danois David Garcia. Ce projet est issu de la série “Archive Series”. Plus d’images dans la suite de l’article.
Previously on Fubiz
Apr
28
Fastest ever customer growth at Virgin Media boosts revenues
Posted in: UncategorizedLONDON – Pay-TV and telecoms provider Virgin Media’s total revenue was £963m in the first quarter of 2010, up 2.9% year on year and led by a 6% growth in cable revenue.
Apr
28
Asda launches price guarantee
Posted in: UncategorizedLONDON – Asda has turned up the heat on its high street rivals today (28 April), after introducing a price guarantee that promises grocery shoppers a refund if they find a better offer by their nearest competitors.
Apr
28
Madonna extends role as face of Dolce & Gabbanna
Posted in: UncategorizedLONDON – Madonna will continue to be the face of Dolce & Gabbanna and will star in the label’s autumn/winter 2010 ad campaign.
Apr
28
British Gas ad banned over misleading efficiency claims
Posted in: UncategorizedLONDON – A British Gas TV ad has been banned after viewers disputed claims made about the efficiency of the company’s service.
Apr
28
Yahoo! secures exclusive Premier League online rights
Posted in: UncategorizedLONDON – Yahoo! has secured exclusive UK online highlights for the English Premier League for the next three seasons.
Apr
28
Online pawnbroker Borro.com censured by ASA
Posted in: UncategorizedLONDON – A TV ad for online pawnbroker Borro.com has been banned after the Advertising Standards Authority (ASA) ruled it misled consumers about the terms of a loan offer.
Apr
28
Google Chrome: Translate the internet
Posted in: UncategorizedAdvertising Agency: Bartle Bogle Hegarty, New York, USA
Executive Creative Directors: Calle Sjoenell, Pelle Sjoenell
Art Directors: Maja Fernqvist, Joakim Saul
Copywriters: Maja Fernqvist, Joakim Saul
Production Company: 1st Ave Machine, New York
Director: Tim Brown, Aaron Duffy
Head of Broadcast: Lisa Setten
Senior Producer: Melissa Bemis
Business Director: Ben Malbon
Acct. Manager: Rossa Hsieh
Production Company: 1st Avenue Machine, New York
Director: Tim Brown
Co-Director: Aaron Duffy
DP: Zak Mulligan
Exec. Producer: Sam Penfield
Line Producer: Keely Gould
Editorial Company: Lost Planet
Editor: Charlie Johnson
Assistant Editor: Christopher Huth
Exec. Producer: Krystn Wagenberg
Producer: Meagen Carroll
Telecine: Company 3
Telecine Artist: Billy Gabor
Online Facility: Black Hole
Online Editor: Tim Farrell
VFX Company: Black Hole
Producer: Tim Vierling Audio
Facility: Plush Audio
Engineer: Rob Fielack Music:
Music Supervisor: Sara Matarazzo, Anna Lasxurain, Stephanie Diaz-Matos
Title: Plastic Sunshine
Composed by: Steven Stern and Stuart Hart
Apr
28
Radius Installation
Posted in: UncategorizedAprès You Fade To Light, voici un nouveau travail de Random commissionné par Candy & Candy début 2010. Une installation lumineuse destinée au salon de cette maison londonienne. “Radius Installation” est composé d’un tableau de LED interactif qui interagit avec le son.
Previously on Fubiz
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