Hasta La Creative!

LONDON – The government is to discourage brands from using terms such as ‘green’, ‘environmentally friendly’ and ‘eco’ when promoting products.

LONDON – Bacardi’s marketing manager, Christian Woolfenden, has been promoted to the role of global brand director.

LONDON – Kellogg is to make a red dress shown in TV ads for its Special K cereal available for the public to buy for the first time.

“Qashqai. Urbanproof.”

In the cities that seem more crowded and tougher than ever, each day is a battle for a parking spot or a minute less in your delay. Nissan Qashqai is the perfect car to confront the urban jungle – as the true crossover, it perfectly combines the capabilities of an off-road, 4×4 car, with the intuitive but long crafted city skills offered by a compact car. We valued the concept – “urban adventure” – through a series of layouts that pays a compliment to our target’s intelligence: only one detail reveals that it’s actually an urban landscape (a lighted window or washed clothes for air dry).

Advertising Agency: Publicis, Bucharest, Romania
Creative Director: Razvan Capanescu
Art Director: Cristian Costea
Copywriter: Carmen Dobrescu
Digital Artist: Cristian Costea
Published: March, 2010

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Advertising Agency: TBWA\RAAD, Dubai
Executive Creative Director: Milos Ilic
Copywriter: Sandeep Fernandes
Account Supervisor: Ian Carvalho
Art Director: Daniel Djarmati
Photographer: Graham Tooby
Account Executive: Labiba Hamdan
Via [Dubai Lynx]

(TrendHunter.com) I don’t know how else to describe Tierney Gearon’s family photography other than with the word ‘dysfunctional.’ I feel as though there is no such thing as a ‘dysfunctional family’ considering that every…

Eu talvez devesse arrumar uma desculpa maior para publicar isso aqui, além do fato de que provavelmente vai se tornar um dos vídeos mais assistidos da semana. Mas acho que só a genialidade já vale. Aliás, mais uma dos caras do College Humor.

O Jay-Z e a Alicia Keys amam Nova York, mas no Império Galáctico as coisas são um pouco diferentes.

Dá o play. É o melhor vídeo que você vai ver hoje, vai por mim.

Post originalmente publicado no Brainstorm #9
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With the NCAA's Final Four approaching this weekend in Indianapolis, it seems only appropriate to take some brand strategy lessons from Norman Dale (aka Gene Hackman), coach of the Hickory Huskers, the fictional, underdog Indiana state champions from the acclaimed sports movie "Hoosiers."

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Following its amazing, IAB MIXX Award winning Love at First site long form ad, Lacta, along with help from consumers, has crowdsourced another gem.
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John J. Dooner Jr., chairman-CEO of McCann Worldgroup, has been elected chairman of United Way Worldwide's Board of Trustees. He will serve the privately funded nonprofit for a year, leading its global movement.