The Female Factor

Join the conversation at http://global.nytimes.com/femalefactor
The International Herald Tribune has launched a year-long series called The Female Factor, which examines the most recent shifts in women’s power, prominence and impact on societies around the world.

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Lottery scratchcards ads put focus on fun

LONDON – Camelot will this Sunday run an ad introducing a new long-term creative positioning for its National Lottery scratchcards that encourages people to ‘Put some play in your day’.

Sun-Soaked Beachtography – Mirage Magazine Spring 2010 Captures a Sun-Kissed Beauty (GALLERY)

(TrendHunter.com) Famed photographer Nicole Nodland takes on a different task in her latest shoot for Mirage Magazine Spring 2010. Once a personal photographer to Prince, Nodland travelled the world photographing the band’s…

Sunlight Anti-bacterial Dishwashing Liquid: Plate, Lunch Box, Chopsticks

“Sometimes bad things happen to good plates.”

Advertising Agency: Lowe Bull, Johannesburg, South Africa
Creative Director: Rui Alves
Art Director: Juliet Honey, Miguel Nunes
Copywriter: Konstant Van Huyssteen
Photographer: Mark Lanning
Published: June 2009


Online travel brand launches search for brand ambassador

LONDON – Online travel brand Lowcostholidays.com is launching a campaign to find a new, non-celebrity brand ambassador.

The power of dreams is back with a theatral video

In this video, Honda is back with the power of dreams, where the car is driving through a theatre decoration.

Here is the best of Honda advertising campaigns:
Live every litre Honda viral video
Everything: the new Honda Civic video
Honda letters in water, corn, steel, rice
Live ad for Honda[…]

Tambour: Look what color can do

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi


Pantene: Tree

“From root to tip.”

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Marek
Photographer: Osnat Rom
Illustrator: OMG
Senior group Account Director: Anat Leventon
Account Supervisor: Keren Alfandari
Account Executive: Ronny Schwartz
Production: Ronny Rotman


‘Face-o-rama’

Sachin is a Creative Director at Cartwheel Creative in Mumbai.

You are sitting alone doing nothing at home on a lazy Sunday afternoon.
And suddenly you feel that someone is watching you.
You start wondering who??
Then you realise it’s your bag that’s lying in a corner staring at you.
Not only the bag but your PC speaker, the window, the ceiling fan, tea cup etc. are looking at you.
And the Face-o-rama starts.
I believe every object has another identity besides it’s own.
Look at the things around you from a different perspective and you’ll meet a new face everytime.
I shoot these known unknown faces quite often.
And happy to introduce them to you. :-)   Sachin Karle

Paper Round (9 March) – a look at the day’s newspapers

LONDON – Images of the first woman to win best director at the Oscars, Kathryn Bigelow, sweep the papers this morning, with several ‘Oscars specials’ on offer.

Tron Legacy Trailer

Après le premier trailer en juillet dernier, voici une nouvelle bande-annonce officielle du film très attendu Tron Legacy. Une bande son du groupe Daft Punk et une réalisation de Joseph Kosinski. Toujours prévue pour une sortie en salles le 15 décembre 2010.



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Previously on Fubiz

BBC police drama beats Married Single Other’s 3.9m audience

LONDON – BBC One’s police drama ‘New Tricks’ edged a lead over rival ITV1’s ‘Married Single Other’ in the peaktime ratings battle last night.

Classic albums covers feature in new Royal Mail digital campaign

LONDON – The Clash, Led Zeppelin and Blur are among the bands to feature in a new digital campaign that promotes the Royal Mail’s range of Classic Album Covers Stamps.

Lebedev Indy deal rests on office agreements

LONDON – Alexander Lebedev’s expected purchase of The Independent and The Independent on Sunday is all but finalised, with the amount paid to DMGT for the upkeep of the offices they share, which includes a wrangle over parking, the final hurdle to clear.

Metro Bank readies launch ad campaign

LONDON – High-street banking challenger brand Metro Bank is set to roll out its debut advertising campaign, prior to the opening of its first branches next month.

Oscars ceremony draws 41 million US viewers

LOS ANGELES – Sunday night’s Oscars ceremony pulled in 41 million US viewers, the largest audience since 2005 and 14% more than 2009, as event TV returns to make its mark on the schedules.

CBS Outdoor hires Gibb as business director in Scotland

LONDON – Outdoor media owner CBS Outdoor has appointed Michael Gibb, a former partner at Glasgow-based full service ad agency GRP, as its new business director in Scotland replacing Sean Duffy, who left the company to pursue other interests in December.

Microsoft ad chief quits ahead of Bing campaign

LONDON – Microsoft’s chief marketing officer for consumer and online, Mike Fischer, is stepping down after nearly seven years at the company.

Royal Mail and CWU agreement allows more unaddressed mail

LONDON – Royal Mail and the Communication Workers Union have thrashed out an agreement lifting the threat of further industrial action and allowing the state-owned operator to deliver more door-to-door material.

TV chef Heston Blumenthal gives brands advice

LONDON – British Airways and Butlins are among several brands set to seek help from Heston Blumenthal to improve the rep-utation of the food they offer.