Purton shapes integrated future for Government advertising

Corinne Purton, director of channel integration at the COI, tells Harriet Dennys why M4C won the COI’s prized £250m media business and how the Government’s media department is restructuring into six themed teams

Reports from the floor at this year’s SXSW

SXSW – Brand Republic didn’t make it to the SXSW interactive media event this year, but we know some people who did. Albion senior planners Hannah Yelin and Sam Ashken took the VennSXSW concept to Texas and sent back their reports to BR.

YouTube Opens Up Overlays


NEW YORK (AdAge.com) — YouTube's first serious attempt to monetize web video — text overlays — is still the most effective, with click-through rates that are eight to 10 times higher than other ad formats, according to the company. Get ready for more of them.

High Fashion Reflectography – Txema Yeste’s ‘Under Pressure’ Wallpaper Editorial (GALLERY)

(TrendHunter.com) Don’t you hate it when you take a photo near glass or a window and the picture comes out looking like trash because of a reflection in the background? Well, photographer Txema Yeste uses reflections to…

Printed Satin Booties – The Christian Siriano Spring 2010 Shoes for Payless (GALLERY)

(TrendHunter.com) Reminiscent of Alexander McQueen’s revolutionary take on heels, the Christian Siriano Spring 2010 shoes are sure to be a hit. Other than looking absolutely fierce, they are also a complete steal.

Available…

Citroen ‘Lennon’ ad delivers more than 1.4 million cinema impacts

LONDON – Citroen advertised against 13 of the 15 most-watched films last week, with a campaign that delivered at least 1.47 million impacts over the weekend.

Pays de Herve viral flop

Aujourd’hui j’ai décié de créer une nouvelle catégorie sur Mastercom qui s’applera viral flop!

Comme le nom le laisse pressentir, cette catégorie regroupera toutes les tentatives les plus minables de viral marketing qui finalement ont un succès mais pour de mauvaises raisons, comme le bad[…]

Erasmus wins global Tetra Pak ad business

LONDON – Tetra Pak has appointed Erasmus to handle its global advertising account, previously held by Ogilvy Advertising.

Mecom sets out ambitious digital revenue targets

LONDON – David Montgomery, the chief executive of European newspaper group Mecom, has set the company a series of digital advertising and content revenue targets as he looks to reduce the company’s reliance on revenue from printed newspapers.

Chatroulette piano improvisation viral video

Another creative results from Chatroulette, the website created by Andrey Ternovskiy, are all the viral videos created by users!

This viral video is about Merton freestyling at the piano on Chatroulette in front of strangers…

by Merton Chatroulette piano

Fubiz Broadcast #51

A l’occasion de la sortie de l’album de Charles Schillings “Like a Radio” (prévu le 22 Mars) contenant dans sa version double un album dédié aux remixes dont un de Diese, voici le 51ème numéro du Fubiz Broadcast toujours disponible en streaming et téléchargement dans la suite.

Fubiz Broadcast 51



Playlist FB51A emporter ici

  • Charles Schillings – Fashion Sense (Diese remix)
  • Tommy Sparkles – Miracle (Grum remix)
  • Diese – Crush
  • Vitalic – Second Lives (Lifelike remix)
  • Luther Vandross – Never Too Much (ODahls K-love remix)
  • Charles Schillings – Tell me (Jaffinson remix)
  • Savage – See U

Album : “Charles Schillings – Like a Radio – Like a Club”. Label : Pschent

Sélectionné par Diese. Durée Totale : 32:47
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.

Previously on Fubiz

Mirror to part ways with marketing director

LONDON – Lorraine Fraser, the marketing director for Trinity Mirror’s national newspaper division, is set to leave the company after just eight months in the role as the group reverts back to its previous marketing structure.

GMG to stop producing content for Channel M

LONDON – Guardian Media Group will not broadcast original content on its Manchester-based TV station Channel M from this Friday, with the loss of 29 jobs after it failed to receive a suitable offer for the station.

Faceroulette = Chatroulette + facebook connect

I can’t stop speaking about Chatroulette, the website created by Andrey Ternovskiy and all the new Chatroulette likes that are appearing thanks to the Chatroulette source code.

Here is the new Chatroulette like using facebook connect named faceroulette

faceroulette.png

The use of the function facebook[…]

Uber Realistic Toys – The Iron Man II War Machine Figure is Like Playing with Don Cheadle Himself (GALLERY)

(TrendHunter.com) Every year it seems that toys keep getting better and better and they were already pretty damn good back in my day. The Iron Man II War Machine Figure is one of the most life-like toys I have seen yet,…

RIP phonebook coffin shape print ad

Simple and creative print ad with a Yello pages phonebook in a coffin shape.

rip-yellow-pages.jpg

RIP Yellow pages

Advertiser: hitta.se
Agency: Masscreation, Stockholm
Creative Director / Art Director / Copywriter: Masscreation
Photographer: Petter Karlberg

The FA partners with Telekom Malaysia as part of international efforts

LONDON – The Football Association has announced a new partnership with Telekom Malaysia (TM) in the run-up to the 2010 FIFA World Cup in South Africa.

Audi A3: 99gr.

“We worked hard on what you can’t see.”

Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Copywriter: Elena carella
Art Director: Hugo Gallardo Dominguez
Post Production: Artout


The Co-op signs Rooney as brand ambassador

LONDON – The Co-operative, sponsors of the Rugby League Co-operative Championships and Conference, has signed up rugby star Jamie Rooney as a brand ambassador.

Look magazine overhauls fashion site

LONDON – ‘Look’, IPC Media’s weekly fashion magazine, has overhauled its UK website to improve user experience.