The Independent will be sold to Lebedev ‘within 24 hours’

Alexander Lebedev’s purchase of The Independent and The Independent on Sunday will be announced “within 24 hours”, according to Gavin O’Reilly, chief executive of current owner Independent News & Media.

Colgate 360 Sonic Power

Une très belle campagne conçue par Y&R Dubai sur des photographies de James Day et des retouches de Core Digital. Réalisé à l’occasion du lancement du produit Colgate 360 Sonic Power associé à la baseline “333 coups par seconde”. Plus d’images dans la suite.



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Previously on Fubiz

‘No regrets’ says outgoing Guardian Media Group boss McCall

Carolyn McCall, the departing chief executive of Guardian Media Group (GMG), has “no regrets” about her decision-making while boss of the multimedia organisation.

Monocle to embark on 24-hour radio show

LONDON – Monocle magazine is boosting its podcast activity with the launch of a 24-hour radio show called ‘Monocle 24’, later this year.

R/GA ramps up social media capability

NEW YORK – New York-based full-service digital agency R/GA has expanded its social media offering with two senior appointments as part of eight new hires.

Twestival returns this week in 24-hour Twitter charity party

LONDON – Social media users will flex their collective Twitter muscle for charity tomorrow in the second annual Twestival event, which will bring together 175 cities around the world to raise money for charity Concern Worldwide.

“A Hora do Pesadelo” interrompe intervalo comercial da MTV

Nightmare Elm Street

Você pode reclamar quando um comercial interrompe o seu programa favorito, mas e quando um comercial interrompe um outro comercial?

Foi o que fez a agência Click 3X com três diferentes promos do remake de “A Hora do Pesadelo”. Freddy Krueger aparece de repente em cenas do filme no meio do intervalo da MTV nos EUA, e depois tudo volta ao normal como se nada tivesse acontecido.

“A Hora do Pesadelo”, versão 2010, deve estrear no Brasil no dia 7 de maio.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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That’s Thinking Outside the Box


Think outside the box. It's a phrase that makes me want to choke a person. But in this ad, from The Neptune Society, which is "the largest independent cremation company in the United States," I think the phrase not only fits but is almost perfect.

Sultry Bardot Fashion – The Riley Keough Dazed Confused Spread Channels a ’60s Icon (GALLERY)

(TrendHunter.com) The Riley Keough Dazed Confused editorial for the magazine’s April 2010 issue features the actress/model acting both seductive and innocent.

There’s no doubt that Riley Keough’s all riled up. She sports…

Another Sign That Radio Declines May Be Over


NEW YORK (AdAge.com) — The radio industry, one of the hardest-hit sectors of the media business in 2009, got another piece of good news today when a new forecast predicted not just a slight increase for 2010 but several years of compounding growth — fueled partly by growing operations on the web.

Ilha de “Lost” encontrada em “Just Cause 2?

Just Cause 2 Lost Island

“Just Cause 2″ não se leva a sério. É apenas um jogo de “destrua tudo o que puder da forma mais absurda possível”, e nesse meio tempo você salva a Ilha Panau da ditadura de um governo militar corrupto.

O game foi lançado ontem, mas algum maluco já filmou e colocou no YouTube um sensacional easter egg que homenageia “Lost”.

Você está lá sobrevoando uma parte da ilha, que não por um coincidência se parece com a ilha de “Lost”, em um avião, que não por coincidência se parece com um da Oceanic Airlines. Até que algo inexplicável derruba a aeronave, você desce na praia e vê a inscrição “procure”. E se procurar, adivinha o que encontra: a escotilha.

No fim do vídeo, aparece o mapa com o local exato da ilha de “Lost”. Se você for jogar “Just Cause 2″, procure.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Get Ready For Twitter to Start Animating Machines


Advances in a host of technologies like radio frequency identification (RFID), near field communications (NFC), electronic product codes (EPC) and, most importantly, Twitter and its API are enabling an array of smart interactions and connections between objects and people.

SunTalk named press digital innovation of the year

LONDON – The Sun newspaper’s radio station SunTalk was named the digital innovation of the year at the British Press Awards last night.

Budget 2010: Cider industry hit by tax hike

LONDON – Sections of the alcohol industry have welcomed the government’s decision to hit the cider industry with a hefty duty while environmentally conscious brands will welcome the government’s plan to set up a £2bn “green bank” in today’s Budget.

AntiVJ Projects

Coup de projecteur sur les derniers projets du collectif AntiVJ. Un mélange réussi entre visuels live et installations design réalisés en mai 2009 pour le festival Nuits Sonores de Lyon ou encore en Corée du Sud avec Songdo : une performance audiovisuelle inattendue.



Previously on Fubiz

Budget 2010: Chancellor favours small businesses

LONDON – Small businesses and entrepreneurs look set to benefit from this year’s Budget, after the Chancellor outlined a number of favourable tax treatments and support measures.

Child Labour: White Angel

“2.7 million children in egypt don’t have childhood.”

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer: Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah / Montasser Khalil
Copywriter: Sameh George / Youssef Gadallah
Photographer: www.gearbox-studios.com
Producer: Mohamed Mamdouh
Assistant Producer: Amir Said


Survivalist Real Estate – Utah’s Kayenta Bunker is an Off-the-Grid Dream (GALLERY)

(TrendHunter.com) Have you ever had dreams of getting away from it all, of getting back to the land? You vs. nature? If you purchase the Kayenta Bunker in Utah, all that–and so much more (or less)–will be yours.

Built…

Google’s Newest Search Ad Format, Loved and Hated by Brands


NEW YORK (AdAge.com) — The most significant change to Google's search ads in years could be the most controversial to the nation's biggest brands. Last fall Google rolled out the change to AdWords last Fall, a format called Ad Sitelinks, where search advertisers buying their own brand names can add additional links to a traditional search beyond a link to their homepage.

Sainsbury’s warns of ‘challenging 2010’ as sales growth slows

LONDON – J Sainsbury, Britain’s third largest grocer, has today reported its slowest quarterly sales growth in almost five years.