“Parmalat Panna Chef. You won’t need chefs in the kitchen anymore.”
Advertising Agency: Publicis, Milan, Italy
Creative Directors: Vincenzo Gasbarro, Luca Scotto di Carlo
Art Director: Alessandro Candito
Copywriter: Alessandro Candito
Photographer: Zona 13
Released: December 2009
Omnicom Media Group’s PHD North has poached MediaVest Manchester’s Rob Nicol, who joins the agency this week as managing partner.
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| THE ORIGINAL? BMW “Winner of both the Paris-Dakar and Le Mans races in 1999″ – 1999 Source : French Art Directors Club Annual Agency : BDDP@TBWA now known as TBWA Paris (France) |
LESS ORIGINAL : Volkswagen – 2010 “Congratulations to our 3 cars which won the Dakar Rally”. Agency : Agence V (France) |
| Une belle victoire sportive sans doute, mais pas une victoire pour la créativité… Un exemple à voir dans le magazine CBNews N°1043 |
LONDON – Rupert Murdoch’s News International has appointed senior BSkyB marketer, Paul Gilshan, to the new role of head of marketing at The Times.
Hoje, 2 de fevereiro, também conhecido como o Dia da Marmota, é a data da esperada estreia da última temporada de “Lost”. Na TV, para os norte-americanos, e na internet para o resto do mundo.
Na semanas que antecederam a volta da série, especulações e conteúdos supostamente “vazados” ajudaram a aumentar a expectativa dos fãs, incluindo um clipe que mostra os quatro minutos iniciais do primeiro episódio da sexta temporada.
Esse vídeo veio a público depois de uma promoção no site da ABC, que enviou o kit abaixo para alguns pouco selecionados. A frase “nada é irreversível” faz muito sentido depois que se assiste o clipe, contido dentro do pendrive.
| Via Trabalho Sujo. Fotos sl-LOST.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
A new video campaign with a visual representation of the side effects of the alcohol on your body
Advertiser: NHS
Agency: VCCP
Voici le nouveau projet de l’artiste de rue Miss Bugs intitulé “Cut Out & Fade Out”. Elle pose explicitement la question de la visibilité des femmes dans la société grâce à des silhouettes se fondant dans le quotidien. Une touche féminine à découvrir dans la suite.
LONDON – Vauxhall has launched a new TV ad for its popular Corsa model featuring a new, pop art-led creative theme, while retaining a role for the C’mons puppet characters.
Com criação da TBWA\Chiat\Day, produção da Paranoid US e trilha do Black Eyed Peas (com a música “One Tribe“), a Pepsi lançou ontem, oficialmente, sua campanha social Pepsi Refresh Project através de um comercial na televisão norte-americana e anúncios em várias mídias. Para quem não se recorda, esta é a campanha colaborativa que irá substituir o tradicional investimento que a marca fazia anualmente nos intervalos do Super Bowl.
:: Via AdLand
Advertising Agency: DDB, Milan, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci.
Art Director: Armando Viale
Copywriter: Valerio Le Moli
Post Production: Carioca
Account Supervisor: Chiara De Simone
Account Executive: Alessia Mognon
Published: January 2010
LONDON – Twitter has hired former online strategist Robin Sloan from Current TV to work on developing its media partnerships business, one of the areas from which the social media network could generate significant future revenues.
LONDON – ITN is to produce its first foreign language product, a German showbiz channel called Promi411, as part of an expansion of its partnership with YouTube.
LONDON – The closely fought Monday night battle between the two big channels was edged by ITV1 last night as ‘Law & Order: UK’ brought in 5.1 million viewers, according to unofficial overnight figures.
Outdoor media owner Primesight has appointed Mungo Knott, former managing director of ad sales at the now defunct Streetbroadcast, to the new role of director of insight.
Advertising Agency: TBWA\PHS, Helsinki, Finland
Art Director: Tuukka Tujula
Copywriter: Taro Korhonen
Illustrator: Elisa Konttinen
Photographer: Kimmo Virtanen
Post-production: Fake Graphics
Art buyer: Kirsi Pärni
Published: November 2009
LONDON – The BBC’s TV campaign, by RKCR/Y&R, promoting the Winter Olympics got mixed reactions, but the graphics impressed viewers.
LONDON – Guardian News & Media (GNM) is to relaunch The Observer on 21 February, backed by a TV campaign aimed at boosting the title’s circulation.
LONDON – Yahoo! UK managing director Mark Rabe, who had been tasked with turning around the internet company’s fortunes, is set to leave the role in June.
LONDON – Only a fifth of marketers in organisations including Coca-Cola, RBS and the COI view social media as a core element of their marketing strategy, according to a study by the Internet Advertising Bureau (IAB).
LONDON – Only a fifth of marketers in organisations including Coca-Cola, RBS and the COI view social media as a core element of their marketing strategy, according to a study by the Internet Advertising Bureau (IAB).
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