Hasta La Creative!

NEW YORK (AdAge.com) — Yahoo tapped former Bebo exec Debra Meyer as its new head of agency relations, replacing Beth Lawrence, who joined the Weather Channel in December.

America seems ready to have sex again, and Trojan is there to help with high-value coupons.

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Using its Facebook fan page with a membership of 3.7 million, Skittles’ “Valentine the Rainbow” lets users create a digital valentine for an unsuspecting, hand-picked meter maid, one of the most hated professions in the country and one that deserves some sweet lovin’.
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Yup. It was predictable. A cause group has, in a way, thanked Denny’s for bringing the plight of chickens to the forefront of the public’s mind.
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InStyle magazine once had a distinct differentiating point, but its success led tens of publishers, both online and off, to co-opt the approach and make it tougher to stand out.

During the month of February, users of the subway in São Paulo can help Abrinq Foundation take the children of the streets through the book’s vending machines located in five subway stations. The “vending machine of good” created by Giovanni+Draftfcb in partnership with the 24X7 Cultural, aims to raise funds for Abrinq Foundation through donations.

The campaign works as follows: a row exclusive on the vending machine was dedicated to the Abrinq Foundation. Here, we see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: “With your help we can get these children of the streets”. Just insert the money in the machine and remove the chosen child who, in fact, is a showcase of the institution giving thanks. Click here to see the movie: http://www.youtube.com/watch?v=riTM9tcIzyA

Founded in 1990, the Abrinq Foundation is a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship. The Foundation’s challenge for 2010 is to serve 300 thousand children.

Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil
Creative directors: Adilson Xavier, Ricardo John
Head of art: Benjamin Yung Jr
Art Director: Bruno Brasil
Art buyer: Tina Castro
Photographer: Felipe Hellmeister
Producer: Edgardo Pasotti
Client services: Tina Castro

Voici une captation de 24h à travers la Thaïlande, le Cambodge et le Vietnam durant le mois d’août 2009. Un travail d’édition par Ivan Vania sur une très belle bande son de Yann Tiersen “Au-dessous du volcan”. Le tout a été filmé avec un Canon 5D Mark II.

Previously on Fubiz

• Nike Human Chain
• Vanquish Trailer
• Digital Analogue

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While the concept could be a bit more dramatic, this commercial from DDB Toronto for Canada’s Smoker’s Helpline does an adequate job making the point cigarettes can take years off your life.
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Só hoje, depois de ver o primeiro trailer de “A Origem” (Inception) que mostra alguma coisa, ainda que não fazendo o menor sentido, descobri que a Warner Bros. está liberando informações sobre o filme através de uma campanha viral.

Foi com o site Mind Crime que o poster do longa dirigido por Christopher Nolan foi revelado. Em um mini-game, você deve construir um labirinto que se transforma em ruas de uma metrópole, e depois fugir de seus perseguidores. Um clima de paranóia pertinente ao filme.

O detalhe é que esse é apenas o primeiro de quatro desafios, sendo que os outros ainda estão fechados. Ainda que em um proporção bem menor do que fizeram com “Batman: O Cavaleiro das Trevas”, também dirigido por Nolan, “A Origem” promete mais ações online e misteriosas até a estreia do filme, prevista para 16 de julho nos EUA e 6 de agosto no Brasil.

Post originalmente publicado no Brainstorm #9
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