LONDON – Aegis Media has hired Jim Marshall, the former executive director of Starcom MediaVest Group and chairman of the IPA’s Futures Group, to take on the newly created role of chief client officer.
LONDON – HTC, the Taiwanese smartphone manufacturer, is seeking an agency to handle its pan-European integrated advertising account.
LONDON – Piaggio Group, the owner of the Vespa scooter brand, has awarded its consolidated pan-European media account to Mindshare.
The old game spin the bottle is now available on your phone to kiss the girl you want. You can cheat the bottle to be sure to kiss the girl you like. Check the video demo of Spin the Bottle. Free download of the app spin the bottle. Advertiser: Lynx Agency: BBH
New video for Vision Express with a group of people with an eyeball as a head. Advertiser: Vision Express Agency: MCBD
LONDON – Wieden & Kennedy creatives Fabian Berglund, Karen Jane and Ida Gronblom scooped the £25,000 top prize at this week’s Awards for National Newspaper Advertising.
LONDON – Vodafone is in talks with advertising agencies about its UK ad account, currently held by Bartle Bogle Hegarty.
LONDON – Project Canvas, the proposed on-demand web TV venture, is looking for an agency to handle its UK advertising account.
LONDON – Ad campaigns to improve public health are expected to be the first victim of deep cuts if the Conservative Party wins the General Election.
LONDON – CHI & Partners has secured a position on the Nestlé roster by netting the advertising account for its Polo mints range.
LONDON – Grand Union, the digital start-up founded by Rob Forshaw and Matt Nicholls, is in advanced talks about a deal with the digital network FullSix.
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We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
ECD: Stefan Schulte
CCO: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink
(TrendHunter.com) The Apple iPad was unveiled today, to the joy of thousands, perhaps even millions. Honestly, my twitter feed as well as RSS feed was dominated with jittery anticipation, then rapid information and finally…
From this month, with the help of Sanjeev Jassani, Vice President OgilvyOne New Delhi, and a very old and dear friend, we start a 15 episode series on DM case studies at OgilvyOne. This week we cover Pernod Ricard.
The Brief:
How do you celebrate and present the new face of an iconic spirit without denigrating the existing? More so when the spirit in question is Chivas Regal 12. The task gets even more challenging when the communication is aimed at the top rung of the core brand team that has lived through so many ‘changes’. So how do you shake them out of their ennui, raise excitement levels and ensure that this enthusiasm percolates right down to all those below them?
The Solution:
The old holds within it, the new face of exuberance. And this was demonstrated quite aptly by literally turning the carton inside out! As the old carton is folded back, the new one emerges from within, with the new bottle resting on a pedestal at its centre.
But the drama is not just reserved for the brand manager alone. It’s also to be shared with the team. And doing this to perfection are six identical miniatures of the ‘inside-out’ cartons, tucked into the base.
As each miniature is pulled out and reversed, from within emerges an exact new bottle replica holding an even bigger surprise. Hidden within each new Chivas 12 bottle replica are pen drives loaded with the new brand manual.
The Results:
Sometimes the impact of announcing change without the usual razzmatazz is more lasting. Not only were the core team taken aback by the multiple surprises the mailer held, but the levels of revelation intrigued them to go through every aspect in detail. And the piece de resistance – the miniature Chivas 12 bottle pen-drive, became as coveted as the new Chivas 12 bottle to be shared amongst all. What’s more, request for more miniature pen drives were placed to be gifted to the trade.
As AgileCat enters its 10th year, I can look back with few regrets. But if I had to pick one, it's that I didn't put enough effort into making the culture extraordinary. Since the beginning of 2010, my focus has been wholly on our culture, and I can feel the positive results already.
(TrendHunter.com) For the day of January 27th, these are the Top 20 trends, which include 50s Housewife Rompers, Beautiful Biker Babe Art and Romantic Equestrian Fashions. The rankings are based on hundreds of thousands…
(TrendHunter.com) Americans look for convenience in their products like they do fireworks the night before July 4th. Something about having a product which requires as little parts, assembly and all-around effort, makes…
From an advertising point of view it has always surprised me how relatively long (it is only 3 years since YouTube launched in Australia) for the YT ad product to evolve. Of course this evolution is very much in keeping with the Google philosophy of user experience first; ads, monetisation and revenue second
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
