Hasta La Creative!

The struggle to stay afloat has distracted agency CEOs from setting long-term business plans. Just as clients have done for years, agencies should consider outsourcing a large portion of their own business planning, modeling and strategies to objective, independent third parties.

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If this commercial is to be believed, Monster really is the best job service out there.
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LONDON – Visit Wales, the Welsh Assembly’s tourism body, has parted company with its direct marketing agency, Partners Andrews Aldridge, by mutual consent.

LONDON – DMA spokesman Robert Keitch has praised the impact outgoing Royal Mail chief executive Adam Crozier has had on direct marketing during his seven-year tenure and said he could help the cause further in his new role heading ITV.

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Seriously? Seriously? Are we actually writing about this? Are we actually going to give GoDaddy’s Bob Parson’s the time of day for yet another “banned” Super bowl commercial stunt?
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Esse ano, a esperada campanha de verão da Skol será apenas online (e aberta à colaboração do usuário).

Com o conceito “Skol por um verão redondo“, a marca lança um Guia de Verão colaborativo, que traz dicas sobre praias com lugares e atrações consideradas incomuns para os guias convencionais.

Ao entrar no Guia do Verão Redondo, totalmente interativo, você poderá conferir Pontos Redondos do litoral. Daí você assumirá o controle de uma pequena escuna, para desbravar as dicas mais “redondas” de verão.

Cada dica te dá acesso a fotos, vídeos e textos do local, assim como a previsão do tempo exclusiva da Garota do Tempo Skol.

Por ser colaborativo, cada usuário pode assumir o papel de “guia turístico”, enviando dicas e fotos sobre os pontos do litoral que ele considera imperdíveis. Todos esses Pontos Redondo serão identificados no Google Maps.

Assim, a campanha consegue ficar super alinhada com o público-alvo de Skol: uma galera jovem e conectada, mas que adora o verão, a praia e a diversão.

A Skol garante que não haverá outro meio (a não ser a internet) para promover o “Verão Redondo“.

LONDON – Future, the specialist publishing group, has appointed Carat associate director Steve Payne to the new role of ad planning director.

LONDON – The DMA has launched DataSeal, a new information security standard specifically for companies and agencies that use consumer data for marketing.

LONDON – From this week listeners tuning into Bauer Media stations Kiss 100 and Magic 105.4 via their iPod will be able to tag songs, to purchase later, while listening to the radio.

LONDON – EHS Brann Group, the full service direct, digital and data marketing group, has appointed David Williams as managing director of EHS Brann Cirencester, replacing Alison Hamer who is not returning from maternity leave.