LONDON – Titan Outdoor has appointed former Associated Newspaper executive Anthony Worssam as its new group head, overseeing the experiential sales part of the business.
LONDON – Independent planning and buying agency TCS Media is bolstering its management team with the appointment of three associate directors as part of a company restructure.
In my years with Procter & Gamble managing beauty care brands for the Association of Southeast Asian Nations, India and Australia, and with Heinz launching and managing a portfolio of brands for the Middle East and Africa markets, I have come to realize that no matter what the product or service, the key principles for building a great brand remain the same. By staying true to these seven principles, a marketer can weather economic highs and lows, while building an iconic brand for target consumers.
Our lives move at internet speed, yet many only put together their business, marketing and financial plans on an annual basis. Why don't we throw the one- and three-year plans in the garbage, and commit to quarterly plans instead?
LONDON – Future is launching a new quarterly magazine in March celebrating comic book superheroes called Comic Heroes.
Curious why so many seemed to know so much about Google's new Nexus One before its official rollout on today? Well, that's because VIPs like venture capitalist Fred Wilson have been carrying them around for more than two weeks.
LONDON – The connection between search and nationwide issues has never been stronger, with search terms related to this month’s VAT change up 54%, according to data from Experian Hitwise.
LONDON – Bauer Media has realigned its senior advertising team, promoting Abby Carvosso to the newly-created role of head of magazine sales.
From building its own navigation system to launching its own handset, Google's aggressiveness in mobile represents a much bigger play than simply cellphone advertising. It wants to redefine the concept of mobility.
NEW YORK (AdAge.com) — When Kim Kardashian can ask $10,000 just for sending a marketer's tweet to her 2.7 million followers on Twitter, traditional news companies have to wonder whether they can cash in too. Now, though, early exploration from news publishers is emerging from Los Angeles to New York to Montreal.
LONDON – Health warnings on takeaway and restaurant menus and a call for consumers to curtail their consumption of red meat are part of the Government’s new 20-year plan to promote healthy eating.
O AdFreak fez uma lista com os 30 comerciais mais bizarros de 2009. Todos aqueles comerciais cheios de sangue e conceitos esquisitos estão lá. Inclusive o polêmico comercial da DM9 para o WWF. É aquele do 11 de setembro. Alguns deles são apenas para os que tem estômago forte ou sangue de barata. São feitos para chocar e chocam mesmo. Sente o drama.
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OK. So here we go. Sharpen your bayonets. Polish your vitriol. Crank up your voracious commentary. Yes. This is Adrants’ first IZEA Sponsored post.
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LONDON – Kerry McCarthy MP, Labour’s new media campaigns spokesperson, is being targeted in a concerted online campaign by a group of Conservative-supporting bloggers ahead of a general election.
(TrendHunter.com) The Harajuku street style of Japan is known for its wild and edgy looks. Blending Gothic, Emo, Cyberpunk along with many others, Japan’s modern street style is truly a random fashion mash up.
This gallery…
The Dallas Cowboys can't find a naming-rights sponsor for the team's gleaming new stadium — but the city of Irving, Texas, found one to blow up the old facility.
Un incroyable travail par Eric Zener basé en Californie, avec des peintures entièrement réalisé à l’huile. Ce peintre américain est spécialiste des rendus hyper-réaliste à la fois des figures humaines et de l’eau. De nombreux exemples sont à découvrir dans la suite.
A LEGO lançou seu primeiro aplicativo oficial para iPhone. De cara, você deve imaginar que é algo que permite montar os tradicionais blocos de plástico na tela pequena do celular, mas a brincadeira é outra.
Com o app, você pode transformar suas fotos em mosaicos de LEGO, e só. Mas é legal mesmo assim. Seria melhor ainda se fosse possível gerar uma imagem, e comprar os blocos montados na vida real.
O aplicativo é gratuito e pode ser baixado aqui. Criação da Pereira & O’Dell e da Struck/Axiom.
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A LG lançou um concurso cultural para escolher a melhor idéia de aplicativo para Android (e seu novo aparelho GW620). As pessoas também podem enviar mensagens ao site usando a tag #naLGviraAPP no Twitter e algumas palavras nos tweets liberam easter eggs no hotsite.
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(TrendHunter.com) A part of what is being dubbed the ‘Size Issue,’ the editorial ‘Curves Ahead’ in V magazine features curvaceous beauties who don’t normally grace the pages of high fashion glossies. Photographed by famed…
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