NEW YORK (AdAge.com) — NBC Universal expects to lose money on its broadcast of the Olympics for the first time in recent memory, NBC said, citing sluggish early ad sales and a rise in the cost of obtaining rights to cover the event.
NEW YORK (AdAge.com) — Interpublic Group's R/GA, as part of its effort to go from an interactive specialist to a full-service creative agency, has plucked top strategist William Charnock from WPP-owned ad firm JWT to serve as its first chief strategy officer.
A look at what can be done when your brand marketing becomes more about reflecting the reality of your consumers and less about your brand's aspirational identity.
Em mais uma ação comemorativa aos 20 anos dos Simpsons, a Fox lançou um aplicativo para desktop em Adobe Air integrado com Facebook.
Além de colocar Homer Simpson na sua tela, olhando pra tudo o que você faz, o “The Simpsons Unleashed” permite enviar pegadinhas digitais para os seus amigos do Facebook.
A brincadeiras incluem: bomba de Duff, barra radiotiva, bomba do Comichão e Coçadinha, entre outras. Quem estiver online no aplicativo, pode receber uma dessas a qualquer momento. Se isso te encher o saco, pode optar por ficar oculto por um tempo determinado.
O “The Simpsons Unleashed” ainda tem níveis. Aquele que conseguir pregar mais peças nos amigos, vira o “Prince o’pranks”
Post originalmente publicado no Brainstorm #9
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Cette campagne très visuelle et efficace donne un côté plus humain au site suédois de jeu d’argent en ligne, Gnuf. Une direction artistique de Daniel Carlsten et des photographies d’Emil Larsson. A découvrir dans la suite de l’article.
LONDON – Nearly 80% of tweens spend the majority of their time on the internet playing games, according to a new report.
More than one million people have downloaded Sky News’ free iPhone App since its launch in May 2009.
NEW YORK (AdAge.com) — A video retrospective of the way magazine covers told the story of the last decade.
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Stranger things have happened but with just 32 followers, BuyYouTweet, a “viral experiment” that sells tweets to advertisers on eBay, seems like a non-starter.
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There's a dirty little secret about education: Schools are unable to give teachers enough resources to do their jobs sufficiently. And while the average teacher earns just $30,000 starting out, they are still forced to dip into their own pockets and pay on average $1,200 each year for supplies. So OfficeMax decided to help them out with "A Day Made Better," donating supplies while spotlighting the problem. Here's how.
LONDON – Andrew Oldham, former chief operating officer of CBS Outdoor, has been appointed as interim chief executive of Ocean Outdoor replacing founder Damian Cox who has stepped back from day to day operations.
LONDON – Kitcatt Nohr Alexander Shaw has appointed Jonathan Shaw, the founder of True Dream Enterprises, as its first information architect.
LONDON – Deep discounters, such as Aldi, struggled over the Christmas period, as mainstream grocers enjoyed an uplift in consumer confidence.
NEW YORK (AdAge.com) — Cablevision's fight with Scripps over carriage fees — how much it has to pay Scripps to carry Food Network and HGTV — is driving plenty of viewers crazy, but their distress would pale in comparison to the industry upheaval that could follow if further battles renew talk of a la carte cable.
LONDON – BSkyB has appointed Andrea Zappia from Sky Italia to handle customer acquisition and retention as managing director of its customer group.
LONDON – Northcliffe Media, DMGT’s regional publishing division, is set to create a new digital unit dedicated to its This Is network of websites.
LONDON – The COI has called a review of its £30m direct marketing business and has sent out a request for information to a number of agencies with the intention of building a new roster.
Dans l’esprit du travail d’Eric Zener présenté la semaine dernière sur Fubiz, voici ces superbes peintures très réalistes entre portraits de femmes et monde aquatique. Alyssa Monks enseigne actuellement à la New York Academy of Art. De nombreux exemples dans la suite.
Portfolio d’Alyssa Monks.
No blog do Robert Lindström, diretor de arte da North Kingdom, o processo de criação do projeto considerado um dos melhores de 2009 pelos editores do B#9.
Post originalmente publicado no Brainstorm #9
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