LONDON – Premier League football club Tottenham Hotspur has launched an iPhone and iPod Touch app charging £2.39 per month for live audio commentary on club games.
LONDON – Ford is positioning its new Ranger model as “the heart and soul of a true pick-up” through a new press and online campaign inspired by comic strip illustrations.
LONDON – BBC One’s ‘Only Fools and Horses’ prequel, ‘Rock & Chips’, pulled in 7.4 million viewers last night, but was outdone by ITV1’s ‘Dancing on Ice’, according to unofficial overnight figures.
LONDON – Ask Jeeves is launching a TV advertising campaign from 1 February as part of its core questions and answers marketing strategy for the site.
Sean Freeman est un graphiste et amateur de typographie plein de talent, actuellement installé à Londres. Il récupère des objets pour créer des images saisissantes aux textures riches. De nombreux exemples de son style et de ses illustrations sont disponibles dans la suite.
NEW YORK (Adage.com) — Taking a look around the world at the agencies that did truly innovative work last year to transform their clients' businesses while growing their own, Advertising Age selected three agencies — Almap BBDO in Sao Paulo, Brazil; Sid Lee in Montreal; and DDB New Zealand — as runners-up to the 2009 International Agency of the Year, Argentina's Santo.
David Ogilvy was quoted as saying, "Look in all the parks in all the cities and you'll never find a statue to a committee." Truer words were never spoken. Ideas can't be "committeed" into greatness. That said, some of our industry's greatest work over the last decade required a huge group of people to accomplish.
In earlier campaigns, many Black consumers perceived the Pine Sol Lady, portrayed by Diane Amos, a pretty, full-figured woman, as a "mammy-type servant." It's gotten rid of her, but now we have "Mandingo."
LONDON – Charmin toilet tissue has been rebranded with the new name Cushelle while its bear icon has been replaced with a koala.
My fellow Americans, I say: It's time to rise up and refuse to sit back while Jeff Zucker continues to destroy a great American media company and its broadcast franchises. It's time for an intervention — an intervention of the very highest order!
LONDON – Barclaycard has unveiled its new cardholder loyalty scheme Barclaycard Freedom, which, it claims, opens up small and medium-sized retailers to a rewards programme for the first time.
(TrendHunter.com) I’m a sucker for artistic nails, so ‘Yummy’ by Laura Vanagaityte is a photo set of immaculate manicures that’s right up my alley. From gorgeous fingertip bouquets to checkerboard finishes, it’s tough to…
LONDON – Video ad network Tremor Media has appointed Tim Williams to the new role of sales director.
LONDON – Aviva, the insurance giant, has appointed Publicis Groupe’s ZenithOptimedia to handle its £150m global media planning and buying requirements, ending a five-month consolidating review process.
Une campagne presse pour la marque Shimano, spécialisé dans le milieu du vélo depuis de nombreuses années. Conçu par Reakt, il s’agit d’une combinaison entre clichés photographiques et créations graphiques mettant en scène leurs riders et leur division vélo de montagne.
LONDON – BBC 1 triumphed in Saturday night’s peak time viewing slot with Casualty bringing in 5.8 million viewers for the broadcaster.
LONDON – The Financial Times is to introduce day passes to give visitors 24-hour access to its website and says micropayments is something it has looked at.
Advertising Agency : TBWA\Paris, France
Director: Yoann Lemoine
Production Company: Wanda
LONDON – Aegis Group is extending its presence in China by forming a joint venture with Charm Communications, one of the country’s biggest TV-buying agencies.
LONDON – BBC Worldwide, the BBC’s commercial arm, should be part-privatised to create a global brand that could distribute British television content on a much greater scale, according to a House of Lords report published today (25 January).
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