NEW YORK (AdAge.com) — Apple turned in a big quarter with record iPhone and Mac sales, but all eyes were trained on the "major new product" that CEO Steve Jobs said would be unveiled later this week. That, of course, is widely believed to be a tablet computer that will be introduced at an event on Wednesday, with stagecraft typical of Mr. Jobs, along with content partnerships with media companies.
NEW YORK (AdAge.com) — If you're looking to acquire a U.S. digital agency of scale, the pool of prospective acquisitions just got a bit smaller. The U.S. arm of Japan's biggest ad network, Dentsu Holdings USA, has acquired New York-based Innovation Interactive, which owns digital agency 360i, search firm Search Ignite and analytics and targeting practice Net Mining.
Un concept de l’agence américaine L’atelier Takagi avec cette lampe de table très originale. Une ligne simple dotée d’un tube de couleur se séparant en trois éléments, et une chaîne afin d’allumer et d’éteindre la lampe. Déclinée à la fois en version rouge et jaune.
NEW YORK (AdAge.com) — Dentsu Holdings USA today named Will Travis CEO of Dentsu America. Mr. Travis joined Dentsu in 2008 as senior VP-business strategy and marketing and helped drive the development of Dentsu's client base.
MINNEAPOLIS (AdAge.com) — The NFC Championship? A nail-biter, with the New Orleans Saints beating the Minnesota Vikings in overtime. The ratings race? A blowout, with preliminary prime-time estimates suggesting it was the most-watched event so far this TV season.
Lembra do saleiro da Knorr? Depois de ter sido dispensado de casa, ele precisa arrumar um novo trabalho e vai tentar a sorte em um restaurante.
Além de emprego, também procura por novos amigos no Facebook e no Twitter, e uma namorada, em um site de encontros.
A criação é da DDB do Canadá, com produção da Sons and Daughters e efeitos da AXYZ.
Post originalmente publicado no Brainstorm #9
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As we all gird for the launch of the Apple Tablet, take a moment to step back and realize what all these new devices are doing. The whole framework of the Web (and Web marketing) is based around the idea that everything is in a compatible format. Any browser, any computer, any connection, you see pretty much the same thing. Now with iPhones, Androids, Kindles, Tablets, and TVs connecting to the Web, that's not true
Few marketers have an easier time riffing off rampant outrage at Wall Street than do-it-yourself online investment outfits.
Já devidamente instalados na Campus Party 2010, vamos começar logo mais nossa investigação pela área Expo do evento. É lá que as marcas (não os participantes) fazem a festa, mas geralmente sem tanta criatividade como gostaríamos.
É por isso que chama a atenção uma pertinente ação realizada na área de camping, onde geralmente o que se vê é “apenas” um mar de (desconfortáveis) barracas azuis da Telefonica.
Trata-se de uma barraca ecologicamente correta, instalada pela loja online de móveis Meu Móvel de Madeira. Com madeira certificada, o local traz um frigobar, TV LCD de 32 polegadas, computador, ventilador, roupão e uma confortável cama com travesseiro. E sem esquecer, é claro, das tomadas e conexão com internet.
Comparada a uma barraca padrão da Campus Party, é um luxo invejável, só disponível para aqueles que ganharem uma das seis diárias. Para tentar a sorte, é preciso seguir o perfil @moveldemadeira no Twitter e responder perguntas , cujas respostas estarão no site meumoveldemadeira.com.br
A criação é da Espalhe.
Post originalmente publicado no Brainstorm #9
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Before you become enamored with the latest technology, stop and ask yourself, "What are the core schemas at play and how are we disrupting them?" Understanding why a consumer wants to talk about your brand is one of the breakthrough areas of marketing.
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co. loves Facebook after all, and besides encouraging brands to develop a presence there, the world's biggest marketer has opened an office in Silicon Valley to help develop social-networking systems and digital-marketing capabilities with the website.
Nice new viral video for Mercedes with a nice surprise. Advertiser: Mercedes Benz Creative: Lukas Lindemann Rosinski Director: Moritz Mohr Media: Elbkind GmbH Post Production: Sehsucht Hamburg Production: Cobblestone
Coup de cœur pour Delphic, un groupe d’électro-pop anglais en provenance de Manchester. Découverte du nouveau vidéo-clip pour leur single Doubt, dirigé par Andrew Huang. Un extrait de leur premier album “Acolyte” sur le label Kitsuné / Coop prévu pour le 8 février 2010.
This year started with a particular abundance in "top 10 trends" list — best digital tech, worst tech, best lessons learned from Google, hottest social media trend that will change our lives, you get my point. The more lists I saw, the more I realized they seem to look alike.
The winner of the 2009 Optimus "One Shot" contest rolls out today on Comcast. The debut of the TV spot, created to increase awareness of ShelterBox, a nonprofit organization that provides emergency aid for survivors of natural disasters, coincides with the group's efforts to help earthquake victims in Haiti.
Following the post about how to get million views on Dailymotion for free with this firefox plugin ReloadEvery that is refreshing the page every 5 seconds, here is the way to use it on Youtube according to eParisien: 1. Download the plugin ReloadEvery 2. Log on your youtube account 3. Select […]
ORM Digital, the digital and technology agency, its bolstering its team with a series of new hires, following new digital account wins for PPL and charity The King’s Fund.
Want to make 1 million free views on Dailymotion in a week? That’s easy when you’re cheating! Following Aziz post, it’s really easy to cheat the Dailymotion view counter to generate 100,000 views on your video. You just have to refresh the page as 1 view on Dailymotion is counted for each […]
LONDON – The Labour Party is promoting a social media crowd-sourcing campaign to encourage supporters to photograph real changes in their area that the party has made since coming to power.
LONDON – Standard Life, the insurance and pensions company, has signed a significant “six-figure deal” to be the sole broadcast sponsor of weekend peak programming on UKTV channel Dave.
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