LONDON – Ski jumper Eddie the Eagle and former world champion boxer Ricky Hatton are the latest celebrities to sign up to appear in ads for RBS-owned insurance brand Churchill.
Déja présenté en mai 2009, voici plusieurs travaux du studio Cinco, basé à Buenos Aires. Des nouvelles références en direction artistique, en photographie et en print avec une collaboration récente pour l’agence La Surprise. Plusieurs exemples sont à découvrir dans la suite.
LONDON – The Advertising Standards Authority has ruled against a BA ad for misleadingly suggesting the airline flew directly to Guangzhou in China, after one complaint.
LONDON – As adland enjoys its customary wind-down for Christmas and New Year, we leave you with a round-up of some of 2009’s most interesting stories across advertising, marketing and media.
LONDON – As Christmas approaches after weeks of commercial jostling to attract consumers’ attention Brand Republic asks the public which festive ads they have liked and disliked this year.
In this first viral video for chocolate crispies the Gymnast Shawn Johnson is challenging the Speedskater Apolo Ohno that she will flip over a bobsleigh. In this second viral video the Speedskater Apolo Ohno skating down the luge. Advertiser: Crispies Chocolate
(TrendHunter.com) For the day of December 22nd, these are the Top 20 trends, which include Barbiefied Fashion Lines, Elf Abuse E-Cards and Vertigo Photography. The rankings are based on hundreds of thousands views and…
(TrendHunter.com) When you hear the term badlands, you automatically picture a post-apocalyptic wasteland where swarms of scavenging tribes will eat you and your family. Or you think of the Badlands photoshoot.
LOS ANGELES (AdAge.com) — When it comes to multicultural media, Christians and evangelicals remain one of the last "niche" consumers for major brand marketers to reach on a dedicated basis. But as Warner Bros. and Grace Hill recently proved with the surprise box-office success of "The Blind Side," targeting the audience directly can yield big results.
MINNEAPOLIS (AdAge.com) — Did you see the big interview with Adam Lambert on NBC's "Jay Leno Show"? He alternately defended himself and ABC, the network that backed away from his provocative performance at the AMA Awards, as Jay's couch was just as it was supposed to be — the place where the top pop-culture newsmakers are alternately confessional and confrontational. Except the AMA's were a month ago. And America's short attention span has already moved on, to Tiger and, tragically, Brittany Murphy.
Coup de coeur pour le travail du cabinet d’architecture Swiss Fine Line avec cette superbe maison, située le long d’un rivage. Elle dispose d’un mur de verre glacé et d’une façade de pierre. Un design contemporain avec des longues pièces et un intérieur minimaliste et réussi.
LONDON (AdAge.com) — "American Idol" judge Simon Cowell may be, according to Forbes magazine, the highest earner in the U.S. TV industry, with an income of $75 million last year, but he's less savvy online.
If you're feeling a little saggy today, it might just be your chicken breasts. A Boston-area Shake N' Bake outdoor campaign came home to roost last week when pictures of a display at Kraft's corporate office caused a stir online.
LOS ANGELES (AdAge.com) — MPG's Chrysalis and Aegis Media's Posterscope are combining buying and planning tools to effectively create a one-stop shop across traditional and digital outdoor media for the agencies' clients, which include Schering-Plough, LVMH and Danone at Chrysalis and Posterscope's Coca-Cola, CBS and Marriott, among others.
Poderia ser apenas mais um dia quente de verão no Rio de Janeiro, mas, na tarde de ontem, dia 21, a Havaianas promoveu a primeira ação de verão 2010 dando boas vindas à estação mais brasileira do ano.
Para comemorar o primeiro dia da estação, centenas de pessoas tomaram conta de Copacabana, batendo palmas com suas sandálias.
Quem esteve na praia de Copacabana ontem, foi surpreendido com uma ação inédita da marca. Uma multidão comemorou o início do verão, batendo palmas com suas sandálias, ao ritmo do electro-samba, trilha criada especialmente para a ocasião.
Este “flash mob” feito para a Havaianas, abriu a temporada mais quente do ano, chamando a atenção de todos que passavam pela praia.
Como vimos mais cedo, a Havaianas também pode ter alguma utilidade no inverno, mas é o verão que melhor simboliza a marca e sua icônica sandália.
Une publicité pour la filiale bancaire Webank, déclinée en 3 versions et mettant en scène des fruits comme une fraise, un ananas et une banane. Une baseline efficace “Forget what’s useless” par l’agence Cayenne Milan sur une direction artistique de Livio Gerosa.
I did a lot of things during my time at the University of Oregon. The best and most fun things I did had absolutely nothing to do with getting a job. But if I had to distill just five things that did contribute to getting a job, it would be these.
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So Mother decides to give away $10,000 as a Christmas gift this year.
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