LONDON – Over-loud TV ads in the US are facing a crackdown from new legislation which would force the media regulator to police ‘excessively noisy or strident’ advertisements.
LONDON – The US and UK advertising trade bodies have revised an updated version of standard terms and conditions relating to online advertising.
LONDON – BSkyB is set to promote its 3D TV channel, Europe’s first, with a nationwide 3D ad campaign launching in cinemas tomorrow alongside James Cameron’s 3D film ‘Avatar’.
LONDON – The UK is leading the world in TV viewing growth and digital TV take-up, and Europe when it comes to text messaging, according to an Ofcom report released today.
LONDON – WPP’s Mindshare has won the £50m global media planning and buying account for Randstad, the world’s second-largest recruitment group.
Une incroyable démonstration de l’utilisation des fonds verts et de nombreux effets spéciaux dans les séries et le cinéma. Un travail réuni sur le nouveau showreel de Stargate Studios basé à Los Angeles. De nombreux exemples à découvrir avec 24, Heroes ou encore Grey’s Anatomy.
LONDON – Travel operator TUI has launched two heavyweight ad campaigns for its major brands, Thomson and First Choice.
Why are you a photographer?
For me, photography is a magical, fun and challenging journey. It is an art of crafting a unique aura around products and experimenting to make the best of whatever I have got. Challenging myself as a photographer helps me to grow as a person. If we all just did what was comfortable, we would never learn and become better.I have a good memory, but a short one. “Thanks to Photography.”
Despite of being a photographer for eight years, every time I work on a shoot, I am always excited about the translation from click to a high quality finished image. Just to name a few, clientele of the ‘Payal Choksi’ brand include – Femina, Fun Republic, Kelloggs Corn Flakes, Living & Etc…, M Magazine, Marie Clare, Tarla Dalal, Taj Land’s End, The Times Of India, Tupperwear…
Do you remember any decisive moment when you felt ‘I want to be a photographer’?
Having a Commercial Arts background from L.S. Raheja, Mumbai, helped me to better understand the importance of communicating through images in the advertising industry. I don’t think there is one defining moment that made me want to become a photographer. Over the years, the more photos I took and the more I played with camera angles, light and colours, the more it grew on me.
How has photography changed over the course of the last couple of decades? Is execution/art direction more important than it used to be?
Photography is the present age. Technology changes an individual’s thinking and digital media gives us the liberty of create fast and incredible results. Yes, today execution plays an extremely important role because consumers have become more demanding, smart and they’re better aware of quality. A good art direction enables to effectively convey the message using very little words.
What do you think of the current state of Print Advertising photography in India? Is it at par with the work done worldwide?
There is still a long way to go as most of the machines are second hand & cannot handel finer screens. How ever clients are more aware of the paper quality, cost etc… which is a good thing.
There is a certain sense of stylization in your work. Its almost like a signature. Where do you get your inspiration?
At the heart of all my work, excellence lies in simplicity. I get my inspiration from diverse sources like – meeting wonderful people, travelling around different cities, fashion, food and changing lifestyles.
Was there any time when you wanted to quit photography?
No
Any current work in Indian Advertising that you find exciting? Especially Print?
Execution in Indian print Advertising has come a long way in last couple of years, but conceptually nothing new at this time that I find intresting.
Whats on your iPod?
Acon, Marc Anthony, Micheal Jackson and Bollywood Music.
Mac or PC?
Mac
(TrendHunter.com) For the day of December 16th, these are the Top 20 trends, which include Bodysuit Tattoography, Homosexualizing Revolutionaries and Chinese Condom Dresses . The rankings are based on hundreds of thousands…
(TrendHunter.com) For the day of December 17th, these are the Top 20 trends, which include Bodysuit Tattoography, Homosexualizing Revolutionaries and Chinese Condom Dresses . The rankings are based on hundreds of thousands…
Advertising Agencyy : Marcel, , Paris, France
Creative Directors : Anne de Maupeou, Frederic Témin
Art Director : Youri Guerassimov
Copywriter : Gaëtan du Peloux
Photographer : Vincent Mercier
LONDON (AdAge.com) — A TV spot starring actor George Clooney is at the center of an Italian coffee advertising feud, in which Lavazza is accusing Nestle Group's Nespresso of stealing Lavazza's long-running campaign theme.
MINNEAPOLIS (AdAge.com) — Reflecting reality TV's ascendancy and "Glee's" Golden Globe-leading four nominations, both Fox and NBC channeled the timeless showbiz saying "Let's put on a show!" But CBS answered by putting on shows, and its scripted series lineup of "NCIS," "NCIS: Los Angeles" and "The Good Wife" each easily won their timeslots just as easily as CBS won the night in both household ratings and the ad-centric adult 18-49 demographic.
(TrendHunter.com) Nude lingerie always spells sexy and when it’s shown in a neutral-colored setting like the sandy desert of this Sylvie Malfray photoshoot with Marloes Horst, the effect is even more ravishing.
Model…
NEW YORK (AdAge.com) — Google is back to marketing its Chrome web browser as it tries to steal share from the likes of Internet Explorer and Firefox. But rather than rely on itself to get the word out, it instead called in ad agencies Bartle Bogle Hegarty and Glue, London, for the effort.
For those who might want to share a virtual cup of coffee, but are too timid to try, Eight O'Clock Coffee is offering a holiday gift: A video that teaches non-Facebook members how to use the social media network.
Une carte de visite interactive et conviviale, car elle permet de se créer soi-même sa propre coupe de cheveux. Des cartes pour Glammer Education Institute of Hair Design, qui deviennent uniques en leurs genres. Un concept efficace grâce à une exécution de Y&R Thailand.
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| THE ORIGINAL? Rowenta Neo / Orchid with electric plug – 2003 Source : APPM, Agency : Publicis Conseil (France) |
LESS ORIGINAL : Ambi Pur / Orchid with electric plug – 2009 Source : Luerzer’s International Archive Agency : Grey Worldwide Warsaw (Poland) |
| Bien sûr il fallait être au courant que l’idée existait déjà… mais peut-être étaient-ils au parfum? Qui sait… |
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
