LONDON – Absolute Radio will be the first European station to launch the iTunes tagging software that will enable iPod Nano users to directly purchase songs they hear on the radio through the iTunes store.
LONDON – Future, the specialist publisher, has reported a year-on-year slump in pre-tax profit of 61%, led by a double-digit drop in a “very difficult year” for its US operation.
LONDON – Suzanne Miron, director of women’s media at Bauer Media, is to leave the company in February to set up her own media consultancy.
LONDON – Weight Watchers is revamping the look of its ready meals to help it compete against own-brand products.
LONDON – Borders UK has said it intends to appoint BDO as its administrators, following a failure to raise funds for the struggling books retailer.
LONDON – mypetstop, the Mars-owned network of pet boarding and care centres, has appointed Leeds-based Gratterpalm as its new advertising agency following a four-way pitch.
LONDON – IPC has launched a free, quarterly online magazine on digital photography aimed at beginner to intermediate-level photographers.
“Every page an eye-catcher. / DU. Arts and Culture Magazine. In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a “DU” issue. The original lines generated during that recording were printed as an ad.”
Advertising Agency: Euro RSCG, Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009
LONDON – Character Options – the company behind the Go Go Pets – got what every toy marketer wants for Christmas – namely this year’s must-have Christmas gift. Here is how they did it.
Instant creative solution for advertising is a live service from 2 creative guys (multi awarded). You can just submit them a brand name in the bar and they will work on your brief in live for free!
LONDON – Daily Mail and General Trust has reported a 23% fall in adjusted pre-tax profits to £201m for the year ended 4 October, beating analysts’ expectations after its flagship newspaper the Daily Mail recorded its second highest profit to date.
After seeing raining polar bears, you can now go on holidays to the The Canary Islands with a polar bear! Advertiser: The Canary Islands
LONDON – Proving the adage about clouds and silver linings, the business social networking site LinkedIn has revealed that UK membership has hit three million, as redundancies and diminishing new business opportunities drive people to the site.
LONDON – Consumer data giant Experian has partnered with credit ratings agency Standard & Poor for provision of credit data to help analyse risk on complex loans.
People might be less willing to pay for content, but I believe they are more willing than ever to pay for experiences instead. The challenge the large incumbent media companies is to evolve their businesses to derive more income from experiences, and learn to leverage the audiences they attract with free content more effectively.
LONDON – The London Evening Standard is planning to increase its circulation by around 200,000 copies as part of an overhaul of its distribution system.
LONDON – The London 2012 Olympics has approached advertising and media agencies with a brief to communicate transport changes around the Games.
LONDON – Total Jobs, the Reed Elsevier-owned commercial recruitment website, is looking for an agency to handle its advertising account.
LONDON – Henkel, the multinational FMCG company that owns brands including Right Guard and Schwarzkopf, is reviewing its estimated £150 million global media planning and buying account.
Daqui a pouco, 1h30 da manhã (horário de Brasília), o KISS inicia transmissão online ao vivo de seu show no Staples Center, em Los Angeles. A parceria do U2 foi com o YouTube, já o KISS se uniu com Ustream e Facebook.
Além disso, o streaming ao vivo tem patrocínio da Bud Light e da Activision, que promove o lançamento de três músicas da banda para “Guitar Hero 5″. Nesse momento, pouco menos de duas horas para começar a exibição, quase 5 mil pessoas estão online no Ustream.
Quem será o próximo da moda grande show + transmissão online?
Post originalmente publicado no Brainstorm #9
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