Nov
02
Hovis rolls out TV ad supporting Royal British Legion’s annual Poppy Appeal
Posted in: UncategorizedLONDON – Hovis has unveiled a TV ad featuring the voice of David Jason in support of the Royal British Legion’s annual Poppy Appeal.
Nov
02
Consumer confidence rises, but job worries continue
Posted in: UncategorizedLONDON – Consumer confidence has lifted to its highest levels for 18 months, according to Nielsen and the British Retail consortium.
Nov
02
Blair offered £1m by Tesco for Middle East role
Posted in: UncategorizedLONDON – Tesco has held talks with former prime minister and current Middle East peace envoy Tony Blair to help smooth the supermarket’s expansion into the region.
Nov
02
Banking shake-up to spawn three high street brands
Posted in: UncategorizedLONDON – Three new high street banks will be created by breaking up Lloyds TSB, RBS and Northern Rock, the Government is expected to announce this week.
Nov
02
Marketers prefer Facebook to other social sites
Posted in: UncategorizedLONDON – Facebook is the preferred social network for marketers with more than half of US online retailers have a presence on the site, according to a new report.
Nov
02
November programme for the VivoArts School for Transgenic Aesthetics
Posted in: Uncategorized
The VivoArts School for Transgenic Aesthetics Ltd., Adam Zaretsky and Waag Society’s temporary research and education institute on Art and Life Sciences, will be focusing this month on body art continue
Nov
02
How to recycle with fun with Bottle Bank Arcade Machine
Posted in: UncategorizedRecycling bottle could become like playing an arcade game with this nice recycle bin! Advertiser: Rolighetsteorin.se Agency: DDB, Stockholm, Sweden Creative Director: Andreas Dahlqvist Copywriter: Martin Lundgren Art Director: Simon Higby Web Director: Simon Mogren Web Producer: Pontus […]
Nov
02
Venice Biennale: the Finnish pavilion
Posted in: Uncategorized
This year the wooden pavilion, designed by architect Alvar Aalto in 1956, hosts a collection of Fire & Rescue Museum by Jussi Kivi. The artist’s museum project is based on his long-term passion of collecting every imaginable item that ever has had something to do with firefighting continue
Nov
02
River North Dance Company: Heart, Spine, Lungs, Leg
Posted in: Uncategorized
“Built by River North Dance Company.”
Advertising Agency: Y&R, Chicago, USA
Chief Creative Officer: Ken Erke
Creative Director: Sonya Grewal
Copywriter: Michelle Nam
Art Director: Gabo Curiel
Photographer: Erika Dufour
Illustrator: Alex Gross
Art Buyer: Kourtney Hoffman
Print Producer: Chris Doty
Nov
02
A hand on her boob in the cinema
Posted in: UncategorizedA young couple is watching a movie at the cinema when one hand becomes attracted by a boob… Advertiser: Breast Fest Film Festival
Nov
02
Public View – DOH ‘autumn swine flu’ by DDB London
Posted in: UncategorizedDid the new public information ad on Swine Flu send a shiver through the members of the public we interviewed?
Nov
02
Life After the Pay Wall: Ignorance Ain’t Bliss After All
Posted in: Uncategorized
Imagine, dear reader, you are in the future — say, 2012 — and living in a world where news is no longer free …
Nov
02
What Will a Successful Media Company Look Like in the Future?
Posted in: Uncategorized
Some in media circles seem to be waiting for the return of yesteryear instead of using these turbulent times to make the changes necessary for their media businesses to thrive in the future.
Nov
02
The Word ‘Direct’ Is Dragging Down Response-Based Marketing
Posted in: Uncategorized
Sometimes a brand identity can become so trashed it's virtually unsalvageable. This is clearly the case with the name "direct marketing."
Nov
02
Power Shifting at IPG as McCann’s Domination Wanes
Posted in: Uncategorized
Nov
02
Where’s the Shop? Cliff Freeman Slips Into History Books
Posted in: Uncategorized
NEW YORK (AdAge.com) — For a one-time creative hotbed that ought to get a mention in any history of TV advertising, the demise of Cliff Freeman & Partners will have sadly little effect on the much-changed marketing business of today — aside from the emotional impact of many who say they owe their careers to the place.
Nov
02
New Pepsi ‘Dewmocracy’ Push Threatens to Crowd Out Shops
Posted in: Uncategorized
NEW YORK (AdAge.com) — The trend of marketers relying on the wisdom of crowds to create marketing campaigns is escalating as PepsiCo turns over the choice of agencies for three product launches to the masses, ramping up the potential threat to ad shops bypassed or relegated to a supporting role in implementing the resulting efforts.
Nov
02
K-C Makes an Upscale Zag as Competition Focuses on Value Plays During Recession
Posted in: Uncategorized
BATAVIA, Ohio (AdAge.com) — A recession seems like a funny time to move your product mix upscale, but Kimberly-Clark Corp. has been doing just that of late, focusing more on premium and super-premium offerings and brands such as Cottonelle, Viva and Huggies Pure and Natural, while watching distribution of its Scott value brand shrink.
Nov
02
Frugal Consumers Are MasterCard’s Opportunity
Posted in: Uncategorized
YORK, Pa. (AdAge.com) — For MasterCard CMO Lawrence Flanagan, it's the day-to-day marketing in the ongoing aftermath of the financial meltdown that keeps him busy.
Nov
02
Despite Recession, Startup Hispanic Endeavors Grow
Posted in: Uncategorized
NEW YORK (AdAge.com) — Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital.
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