LONDON – Stephen Fry, James Nesbitt and Wallace and Gromit are among the celebrities that will appear in this year’s Christmas ad for Marks & Spencer.
Any conversation about digital marketing these days includes at least one mention that traditional agencies just "don't get it". While this may be correct, what's equally true is that digital agencies are not ready to take the lead.
LONDON – TBWA Group UK has parted company with Tim Lindsay, its UK president, and has replaced him with Robert Harwood-Matthews.
Coup de coeur pour le nouveau clip du groupe electro-pop australien Miami Horror, sur le titre “Sometimes” extrait de leur prochain album. Une vidéo dirigé par le réalisateur Rhett Wade-Ferrell pour Moop Jaw. A découvrir dans la suite.
Waitrose is launching the start of its Christmas marketing activity with a TV and press push.
LONDON – Kellogg has fired JWT Worldwide, except in Asia-Pacific, and has handed its entire global advertising business to Leo Burnett.
Lindamente desenho pela Density Design para a Wired italiana, o infográfico mostra os cenários imaginados pelo Institute for the Future, de Palo Alto, com base na opinião de 7 mil influenciadores mundiais.
Post originalmente publicado no Brainstorm #9
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LONDON – Carlson Marketing has been bought by Groupe Aeroplan, the Canadian owner of the Nectar loyalty programme in the UK, in an all cash deal for US$107 million.
More seriously, the French website jetueunami.com (Ikillafriend) for 13eme Rue is offering the possibility to kill one of your friend. You juste need to go on the website, select a killer you want to enrole, and upload a picture of your friend and it will generate a video with the face of your […]
Em Portugal, o serviço de entregas CTT Expresso criou uma demonstração pública de sua eficiência e compromisso com prazos.
Objetos dentro de mobiliários urbanos eram levados de um lugar a outro, diariamente. E os cartazes indicavam pra onde eles iriam, quando chegaria e o que outro objeto estaria ocupando aquela lugar.
No site compromisso.com.pt, a ação foi toda documentada para provar que as entregas cruzavam o país para chegar ao seu destino.
O vídeo abaixo detalha essa inicativa inteligente de mostrar o funcionamento do serviço, na prática. A criação é da Fischer Portugal, com colaboração da Quioto e Fullsix.
LONDON – Carlson Marketing, the global loyalty marketing agency, has been bought by Canadian loyalty company Groupe Aeroplan for US$175.3m (Canadian: $188m), it was announced this afternoon.
LONDON – BSI Group, the standards and certification body, has hired former Yell marketer Ann Francke to the position of managing director of global customer and product strategy.
WFCA, the full-service marketing agency, has recruited former Initiative strategist Chris Wright and former Sky Media controller Martin Dewhirst to its media department.
Game-changers don't just materialize out of thin air. You can't will them to happen. I suspect they happen like a lot of events in life: You pick a destination and then work your butt off. There's risk too. Losing a key client can be a game-changer. Too much success too quickly has crushed plenty of good agencies. An exciting game-changer for one person can be a game-changing nightmare for someone else.
OK. If you can. Picture yourself in front of a fire. On the floor. With your lover. In the seventies.
Un projet photographique réalisé à l’université Wiesbaden. Intitulé “Gravity”, ce shooting se base sur la notion de gravité dans les médias visuels. Un travail de fin d’études réussi par les étudiants Mohammed Amine Nasseri, Natalie Borger, Magda Klukowski et Elisabet Frau-Trullén.
(TrendHunter.com) When you are an internationally known photographer like Cade Martin, who has worked for Cadillac, UCLA and the Discovery Channel, it is safe to assume that your own work is pretty impressive. The Cade…
LONDON – Women who have long argued they are smarter than the men in their lives can now prove it, thanks to Hasbro’s worldwide contest to determine which is the smarter sex.
LONDON – Independent News & Media has won the first of several upcoming battles with rebel shareholder Denis O’Brien – after his plan to remove the company’s chairman was rebuffed by shareholders.
(TrendHunter.com) Bodysuits, Football Uniforms for Women and Thongs for Men: Today we hunt Mainstream Cross-Dressing.
10 The BabooshkaBoutique capitalizes on the current mens-sized trends we’ve all be seeing with their…
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