Ofcom makes changes to telemarketing rules
Posted in: UncategorizedLONDON – Direct marketers could benefit from changes to call-centre rules after Ofcom extended the length of time permitted for call-handlers to pick up an outgoing call.
LONDON – Direct marketers could benefit from changes to call-centre rules after Ofcom extended the length of time permitted for call-handlers to pick up an outgoing call.
LONDON – Rudd Studio has designed the brand identity for Arqiva’s new video-on-demand service and Project Kangaroo successor, SeeSaw.
LONDON – The BBC iPlayer is set to launch on Freesat with a beta service.
LONDON – UTV Media, owner of TalkSport, has restated its opposition to the Government’s planned digital radio switchover in 2015, claiming it “sidelines those stations that are more closely connected to their local communities”.
LONDON – Ofcom, the broadcasting and telecoms regulator, has agreed that firms using automatic diallers to make cold calls are to be given longer before they have to play a recorded message.
3 crazy viral videos for Carlton Beer In this video a guy is shooting skeets with a tank! In this video a guy is driving a rubber chicken rocket car In this video a guy is showjumping with and elephant Advertiser: Carlton Dry Dreams Agency: Clemenger BBDO
LONDON – Flickr has launched an app store to help users find additional tools to enhance their photography, including making calendars and creating presentations.
LONDON – Warner Bros’ much anticipated film about Sherlock Holmes is being hyped even further with a new online game that users can challenge a Facebook friend to play one on one.
“Together we get rid of pounds ”
Advertising Agency: Euro Rscg, Zurich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designer: Roswitha Brülisauer/Isabelle Bühler
London – AOL’s global revenues plunged 23% in Q3 to $777m, parent Time Warner said today.
LONDON – Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital, has launched an online service allowing clients to book their own mobile campaigns.
Un nouveau projet par le designer new-yorkais Harc Lee, déja auteur de l’idée Time Swith. Voici “Pocket Light”, une carte ultra-fine intégrant une lumière, à emmener partout avec soi. Explications à travers plus d’images dans la suite.
Portfolio d’Harc Lee.
LONDON – Kellogg has consolidated the vast majority of its global ad business into Leo Burnett, ending a 70-year relationship with JWT in the UK.
NEW YORK (AdAge.com) — In past jobs, Jim Harris has been a proponent of "hyper-local" marketing strategies that takes place in the lobbies of office buildings. So it's no surprise he's made that an anchor of the new Wall Street Journal Office Network. As CEO of that 3-year-old company, he oversees a broadcast network of digital screens in more than 800 upscale office buildings in 15 cities. And this past year, his company has posted a 100% increase in revenue and become a case study in how to boost sales by pairing digital screen ads with in-building product demos.
LONDON – Campaign – The Irish Food Board has launched an on-pack promotion on Irish Beef packs for sale in the UK. The campaign, which was created by The Big Kick, offers top prizes of 10 luxury cookery weekends for two in Ireland. It is the first of a series of promotional campaigns to be run by the board.
LONDON – Brazen gift demanders will be able to post their Christmas wish lists not just to Santa c/o the North Pole but to their friends and family on social networks as part of a new Christmas shopping campaign.
NEW YORK – Direct marketers will be able to monitor Twitter using the Email Data Source analytic tool to see the impact that tweeting has on web traffic.
LONDON – Pizza Hut has teamed up with Vodafone to launch a delivery application for the mobile network’s new 360 H1 phone that allows customers to order pizza and pay for it on their monthly phone bill.