Ofcom makes changes to telemarketing rules

LONDON – Direct marketers could benefit from changes to call-centre rules after Ofcom extended the length of time permitted for call-handlers to pick up an outgoing call.

SeeSaw unveils VOD branding by Rudd Studio

LONDON – Rudd Studio has designed the brand identity for Arqiva’s new video-on-demand service and Project Kangaroo successor, SeeSaw.

BBC iPlayer to launch on Freesat

LONDON – The BBC iPlayer is set to launch on Freesat with a beta service.

UTV maintains stance against Government’s radio switchover plans

LONDON – UTV Media, owner of TalkSport, has restated its opposition to the Government’s planned digital radio switchover in 2015, claiming it “sidelines those stations that are more closely connected to their local communities”.

Ofcom lengthens silent call time after CBI makes case for outbound telemarketing

LONDON – Ofcom, the broadcasting and telecoms regulator, has agreed that firms using automatic diallers to make cold calls are to be given longer before they have to play a recorded message.

How to make an elephant jump?

3 crazy viral videos for Carlton Beer In this video a guy is shooting skeets with a tank! In this video a guy is driving a rubber chicken rocket car In this video a guy is showjumping with and elephant Advertiser: Carlton Dry Dreams Agency: Clemenger BBDO

Hipster Holiday Collections – The Urban Outfitters Holiday 2009 Lookbook (GALLERY)

(TrendHunter.com) The Urban Outfitters holiday collection 2009 lookbook is chalked full of pretty and plaid-covered items for your to buy for a holier-than-thou hipster (or yourself). Photographed by Estelle Hanania the…

MSN Gets a Makeover, but Does New Look Matter?


NEW YORK (AdAge.com) — MSN is getting its first major redesign in more than a decade in a bid to dust off its late-'90s look, reduce clutter and, as Yahoo did earlier this year, give users the ability to interact with their social networks from its home page. The question remains: Does it matter?

Flickr creates Garden: makes open source digestible

LONDON – Flickr has launched an app store to help users find additional tools to enhance their photography, including making calendars and creating presentations.

Sherlock Holmes game aims to turn Facebook users into sleuths

LONDON – Warner Bros’ much anticipated film about Sherlock Holmes is being hyped even further with a new online game that users can challenge a Facebook friend to play one on one.

WeightWatchers: Bulges

WeightWatchers72dpi

“Together we get rid of pounds ”

Advertising Agency: Euro Rscg, Zurich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Nemi Gajic
Graphic Designer: Roswitha Brülisauer/Isabelle Bühler

AOL global revenues slump 23%

London – AOL’s global revenues plunged 23% in Q3 to $777m, parent Time Warner said today.

Buongiorno rebrands and launches self-service for mobile clients

LONDON – Mobile agency Buongiorno Marketing Services, which today rebrands as Buongiorno! Digital, has launched an online service allowing clients to book their own mobile campaigns.

Pocket Light

Un nouveau projet par le designer new-yorkais Harc Lee, déja auteur de l’idée Time Swith. Voici “Pocket Light”, une carte ultra-fine intégrant une lumière, à emmener partout avec soi. Explications à travers plus d’images dans la suite.



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Portfolio d’Harc Lee.

Previously on Fubiz

Kellogg moves £40m ad business into Leo Burnett

LONDON – Kellogg has consolidated the vast majority of its global ad business into Leo Burnett, ending a 70-year relationship with JWT in the UK.

WSJ Scores With Out-of-Home Digital Screen Strategy


NEW YORK (AdAge.com) — In past jobs, Jim Harris has been a proponent of "hyper-local" marketing strategies that takes place in the lobbies of office buildings. So it's no surprise he's made that an anchor of the new Wall Street Journal Office Network. As CEO of that 3-year-old company, he oversees a broadcast network of digital screens in more than 800 upscale office buildings in 15 cities. And this past year, his company has posted a 100% increase in revenue and become a case study in how to boost sales by pairing digital screen ads with in-building product demos.

In Brief: Irish Food Board, The Gift Voucher Shop and the Telegraph Media Group.

LONDON – Campaign – The Irish Food Board has launched an on-pack promotion on Irish Beef packs for sale in the UK. The campaign, which was created by The Big Kick, offers top prizes of 10 luxury cookery weekends for two in Ireland. It is the first of a series of promotional campaigns to be run by the board.

No more letters to Santa, put your Christmas wish list on Facebook

LONDON – Brazen gift demanders will be able to post their Christmas wish lists not just to Santa c/o the North Pole but to their friends and family on social networks as part of a new Christmas shopping campaign.

Email analytics platform extended to cover Twitter

NEW YORK – Direct marketers will be able to monitor Twitter using the Email Data Source analytic tool to see the impact that tweeting has on web traffic.

Add pizza to your monthly phone bill with Pizza Hut delivery app

LONDON – Pizza Hut has teamed up with Vodafone to launch a delivery application for the mobile network’s new 360 H1 phone that allows customers to order pizza and pay for it on their monthly phone bill.