Hasta La Creative!

NEW YORK (AdAge.com) — In 2004, when he frantically danced his way into the public consciousness, the oddly engaging Mr. Six became one of the country's best-known brand icons. But in late 2005, the amusement park company's new management dumped the campaign, calling its creative concept "misguided." This spring, as Six Flags slipped into a bankruptcy reorganization, the dancing octogenarian was back again with a vengeance. Senior VP-Marketing Angelina Vieira Barocas discusses the turnaround in thinking as well as Mr. Six's future.

LONDON – Sulake, the creator of online world Habbo Hotel, has launched Bobba Bar, a virtual bar for mobile phone users that allows them to make friends and date people from all over the world.

LONDON – Wallace & Gromit, the Aardman Animations characters that have just celebrated their 20th birthday, are to be made available via iPhone in the form of a comic book series.

LONDON – Online spectacles retailer Retrospecs, purveyor of the “nerdcore” glasses currently favoured by hipsters, has signed up to sponsor Jazz FM’s Big Band and Trad music show on Saturdays.

LONDON – Guardian Media Group has appointed the chief executive of Virgin Media, Neil Berkett, to its board as a non-executive director.

LONDON – News Corp chairman and chief executive Rupert Murdoch has said his company will remove its newspaper content from Google when it starts putting its titles’ websites behind paywalls.

LONDON – Guardian Media Group has appointed Virgin Media’s chief executive, Neil Berkett, as a non-executive director.

LONDON – A plethora of war-themed DVDs, another Bee Gees CD and, of course, Spring Bulbs are all among this weekend’s rather predictable newspaper giveaways.

LONDON – Abbot Ale is the new sponsor of Friday nights on Dave and time shift channel Dave Ja Vu as part of a brand campaign aiming to remind drinkers that Abbot is a classic beer.

LONDON – Amscreen, the digital signage company backed by Sir Alan Sugar, has struck a deal with traffic guidance provider TomTom to provide motorists with up-to-date information across its convenience store network.