Hasta La Creative!

LONDON – For the first time in over two years, UK traffic to websites selling real estate is on the up, an indication that the housing market is in recovery.

A Torre Eiffel em 1925

Em uma época em que a publicidade não era vista como essa obra maligna do tinhoso como é hoje, a Citroën teve sua marca piscando na Torre Eiffel. Aconteceu entre 1925 e 1934, e ainda que esteticamente duvidoso, é curioso imaginar que isso já tenha sido possível.

Em 2009, a Torre Eiffel completa 120 anos, e a Citroën mais uma vez, em parceria com a SETE (Société d’exploitation de la Tour Eiffel), está patrocinando o monumento símbolo da França. Dessa vez, nada de logos piscando, e sim a instalação de uma nova iluminação comemorativa.

A nova iluminação vista de dentro do novo Citroën C3

A iniciativa da montadora francesa acontece em conjunto com o lançamento do novo C3, mas apesar da festa, a ação em solo parece ter sido decepcionante para a marca, segundo reporta Clément Boutignon, do Quietglover. Ele conta que, para quem estava no local, mal era possível saber tratar-se de um patrocínio da Citroën.

Restou os press releases e online para reverter a situação. No vídeo abaixo, a montadora apresenta seu esforço, criado e produzido pelas agências H (conceito), Ubi Bene (evento) e Dagobert (tecnologia).

Post originalmente publicado no Brainstorm #9
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LONDON – Ian Smith, chief executive of Reed Elsevier, publisher of New Scientist and Farmers Weekly, has left the company after just 11 months.

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