LONDON – Bauer Consumer Media, publisher of FHM, Heat and Grazia magazines, posted a pre-tax profit of more than £36.1m in the nine months to 31 December 2008.
LONDON – Publicis Dialog has joined forces with research firm fast.MAP to launch an online panel and community forum for testing consumer reaction to creative concepts.
LONDON – Guardian Media Group’s embattled Sunday newspaper The Observer has posted the biggest annual circulation fall in its sector in October ABCs published today (13 November).
LONDON – The Daily Mail’s circulation benefited from giving away free DVDs in October, helping it maintain a steady circulation year on year, according to the latest ABC numbers.
LONDON – The BBC and Nintendo UK have teamed up to launch a new version of the BBC iPlayer on the Wii gaming console.
LONDON – Danone has launched a campaign for its Actimel probiotic yoghurt-drink brand that focuses on humour rather than scientific research.
NEW YORK (AdAge.com) — No other subject has become as much of a hot button in the ad industry as procurement. Marketers' ROI mania and growing use of procurement officers to purchase marketing services has pushed down agencies' operating margins. But has it gone too far? Speaking at the ANA Annual Conference in Phoenix, Ad Age editor Jonah Bloom questions whether the process has lost a sense of balance and is ignoring the crucial need of agencies to invest in the services, technology and talent required to promote brands in this fragmented age.
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LONDON – Sky Media and MTV Network International have confirmed a deal under which Sky will handle advertising sales for all MTV Network’s channels.
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LONDON – A Victorian fragrance, worn by Queen Victoria, is being relaunched in the UK.
LONDON – Iris has hired David King, managing director of Rapp China, as regional CEO for China as the agency seeks to boost its presence in Asia.
LONDON – LBi has entered into a global partnership with a company specialising in software that helps companies to monitor their brands online.
LONDON – Telegraph Media Group is preparing its first international TV advertising campaign in an attempt to boost the number of ex-pats reading its relaunched weekly world edition, which combines content from The Daily Telegraph and The Sunday Telegraph.
LONDON – MTV Networks International has appointed Sky Media as its ad sales house, responsible for all its pay TV services across MTV, Viva, Nickelodeon, Comedy Central and BET.
LONDON – Tourism Australia and Qantas Airways have launched a joint national ad campaign encouraging Brits to take a two-week walkabout in Australia.
LONDON – ShortList Media is to distribute thousands of copies of its titles in the evening in the capital for the first time.
LONDON – The company behind haircare brand Hed Kandi and Ted Baker’s beauty products has appointed McCormack & Morrison, a new digital agency, to handle its corporate and consumer brands online.
LONDON – Affiliate marketing network Affiliate WIndow has signed up retailers including Marks & Spencer and John Lewis to back its new initiative ‘The Mummy Blogger Awards’.
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