Une nouvelle installation volumétrique interactive “Scattered Pixel” dans la suite du travail sur 48×48. Réalisé par le collectif Visual System présenté il y a un mois sur Fubiz, dans le théâtre de l’agora scène nationale évry-essonne. A découvrir dans la suite.
LONDON – The UK accounted for 13% of Google’s income in the third quarter as the online giant generated global revenue of $5.94bn and global pre-tax profits of $2.1bn.
Life just keeps getting weirder and weirder. One day, boobs are good; the next, they’re banned in Britain on billboards for their portrayal of headlamps. Britain is the last place you would think the girls would be put away. Britain is (in)famous for its portrayal of plunging-cleavage shots on TV shows such as “Benny Hill” and “Ab Fab” (”Absolutely Fabulous”), but is also the same country that publishes topless women weekly in newspapers, notably, The Sun’s “Page 3 Girls,” and the Daily Star’s “Babes”
While both of the papers are entertainment and celebrity gossip-type tabloids, they’re given huge amounts of leeway with topless models. However, other nude or semi-nude ads seem to spark controversy: Last month, American Apparel ran a print ad that took readers through unzipping a Flex Fleece Hoodie. The model eventually gets to point where a portion of her nipple is exposed. The ad ran in Vice Magazine, caused public outcry, and was banned subsequently.
Whether right or wrong (and I have no stance on British standards in advertising), the only difference I detect between the topless shots in the papers versus the questionable billboard is that the billboard is free while the papers require payment or subscription.
What’s all the hoopla about with this billboard campaign? It’s not any more or less, racy than a Victoria’s Secret ad or outdoor display.
Understandably, there are regulations to ensure no young minds are corrupted by breasts and marketers’ efforts to use breasts to sell stuff, and we’re well aware of the fact that sexually based ads and campaigns sell. This leads to the dilemma of morality and advertising, which is way too big to cover here.
However, my question is this: Whether used to sell headlamps in Britain or promote men’s awareness of breast cancer in North America, is it a fair advertising practice to approve or deny an ad based on the intent of the advertiser?
Rethink Breast Cancer’s spot, “Save the Boobs,” (below) follows a voluptuous woman in a bikini as she bounces her way through a swimming area.
Does this commercial merit approval based on the fact it supports a cause that could save a life, whereas the banned billboards are for headlights? Not using your headlights while driving could kill you, so don’t headlights save lives, too?
I would argue that if society’s intent is save the youth from corruption, both ads should be banned.
Here is where it gets weird: The headlight ad seems to succeed in purpose where the breast cancer spot fails. Why? Inciting controversy was the whole idea behind the cancer spot; stir people up, get them to react, get the spot on the news, and thereby raise awareness. Besides receiving accolades as being a great PSA by every 16-year-old with an Internet connection, it made but a ripple. The billboard got banned. Go figure.
Jeff Louis has ten years of brand-building, media strategy, and new business experience. His passion is writing and his strong suit is sarcasm. You can follow Jeff on Twitter or become a fan on Examiner.com.
LONDON – The Conservative Party is to run an ad campaign next week on Spotify in a bid to target younger voters.
(TrendHunter.com) Situated in Siwa, Egypt is the Ecolodge, which consists of a holiday home and guest house overlooking the desert. Built by Paris architects Laetitia Delubac and Christian Feìlix, the building is constructed…
LONDON – Panasonic is launching an experiential roadshow to promote the 3D high definition technology it is producing for the home.
LONDON – JWT London has hired Wieden & Kennedy’s Nicholla Longley as creative
director on its Special K account.
Un portfolio complet et très sobre par le photographe Patrick Hoelck, vivant actuellement à Los Angeles. Depuis peu, il est spécialisé dans les portraits de personnalités du monde entier. L’ensemble est à découvrir à travers des exemples dans la suite.
LONDON – Marketing directors normally report to the managing director and are responsible for all aspects of a company’s marketing activity.
LONDON – Virgin Trains is implementing the next phase of its relaunch campaign, pushing rail travel as a superior mode of transport over aeorplane and car.
LONDON – Google has reported an 8 per cent increase in its net revenues for the third quarter of 2009, prompting optimistic forecasts from the company’s chief executive, Eric Schmidt.
LONDON – Lloyds Banking Group (LBG) has reached an agreement to sell its Halifax Estate Agencies business to LSL Property Services.
LONDON – Google UK contributed less to the search giant’s overall income for the three months to end September than in the same period of 2008.
LONDON – Rob Painter, the recently promoted portfolio, strategy and planning director at News International, has been tasked with covering the role of marketing director for The Sun and News of the World on an interim basis.
LONDON – Tesco is launching a service which allows consumers to pick up the free item from a ‘Buy One Get One Free’ promotion, at a later date when they need it.
NEW YORK – Interpublic Group has confirmed that it is to merge the US operations of Lowe Worldwide with its Deutsch agency, but Lowe London will be unaffected by the move.
LONDON – Marketers will need to rush to take advantage of the early bird offer for Brand Republic’s Email Marketing Conference ‘Targeted, Attention-Grabbing Emails’, due to take place in December.
LONDON – The Communication Workers Union has announced postal workers will begin nationwide strikes on the 22nd and 23rd of October.
LONDON – Facebook accounts for one in every seven internet page views in the UK, according to Hitwise.
Imaginée par l’agence d’architecture Pichler & Traupmann basé à Vienne, voici cette piscine d’extérieur Eybesfeld située dans le parc d’un château et intégrant douches, terrain de jeu, rampe et assises au bassin. Des espaces périphériques situés en dessous de la structure.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
