LONDON – Sainsbury’s has formed a partnership with Bounty Parenting Club that will enable new and expectant mums to collect Bounty ‘Mum-to-be’ and ‘Baby Essentials’ packs from more than 700 Sainsbury’s stores.
LONDON – Sainsbury’s has formed a partnership with Bounty Parenting Club that will enable new and expectant mums to collect Bounty ‘Mum-to-be’ and ‘Baby Essentials’ packs from more than 700 Sainsbury’s stores.
LONDON – Sing Up, the £40m government funded National Singing Programme, is being promoted with a new digital ad campaign launching today and running until January.
INTERVIEW – Lord Puttnam is an Oscar-winning producer, chairman of Profero and one of the most active players in culture, business and politics today. Here he talks about chairing this year’s DMA Awards, his time working in the Mad Men era of advertising and the shape of agency things to come.
If ever there was a need for charities with a creative big idea, it is now. Has Oxfam, one of the world’s most high profile and campaigning charities, met the challenge? Simon Kershaw gives his view.
LONDON – Jaguar has teamed up with the NSPCC to raise £1m for the charity’s Child’s Voice Appeal.
LONDON – Britvic has launched a promotional campaign which focuses on the British pantomime season.
LONDON – When is a promotion not a promotion? The answer – it looks to me – is when it’s a BOGOF in Tesco.
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Advertising Agency: Ogilvy, São Paulo, Brazil
Art Directors: Fernando Reis, Guilherme Nobrega
Copywriter: Marcelo Padoca
Head of Art: Denis Kakazu
Creative Directors: Anselmo Ramos, Fred Saldanha
Production: Blacknail Pictures
Director: Rick Thiele
Photography Director: Mario Ucci
Editor: Rick Thiele
Sound: Dr. DD/Bonde Fumegante
LONDON – Comparethemarkat.com’s meerkat star Aleksander Orlov will be on sale exclusively in Harrods in early December as a £19.95 talking toy.
“Poverty divides the world. Our governments have to put an end to this by 2015. Let’s unite and tie a knot to remind them. Stand Up! Tie your Knot.”
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copywriter: Francesca Andriani
Art Director: Letizia Bozzolini
Art Buyer: Virginia Salvucci
3D/postproduction: Mozart studio
Account Supervisor: Emanuela Carnaghi
Published/Released/Aired (Month, Year): October, 2009
LONDON – Animal charity The Blue Cross is launching an online fundraising campaign featuring animated singing pets created by acclaimed web animator Joel Veitch.
LONDON – Nabs is launching an industry-wide survey to find out what people think of it to inform future communications strategies and help it raise funds.
LONDON – A poor Saturday and a significantly better Sunday marked this weekend’s newspaper giveaways, which included a free Austin Powers DVD, tea at Debenhams and a free loaf of Warburtons’ Tasty White bread (worth 99p and redeemable at Netto).
NEW YORK – Rupert Murdoch’s News Corp is planning to reduce its dependence on ad revenue, according to the media mogul.
VG is Norway’s largest print newspaper, they have a new commercial series called Life Time about the “Big Questions”.
via fondalashay
Focus sur Facebook Facelift, un projet personnel du designer australien Barton Smith. Son challenge : redesigner la forme et les fonctionnalités du réseau Facebook. Plus compréhensible et mettant l’accent sur l’expérience utilisateur et le contenu. Vidéos et explications dans la suite.
Plus d’images dans la galerie.
LONDON – Wolfram Alpha, the ‘computational knowledge engine’, has come up with the value $49.99 (£30.67), when answering the question: How much should Wolfram Alpha charge for its iPhone app.
LONDON – Branded-goods manufacturers spend £25.6 billion annually on sales promotion activity within retailers, according to data released by the Institute of Sales Promotion.
LONDON – Pias, the digital music distributor, has signed a deal with YouTube to generate revenue for its artists, which include Speech Debelle and the Pixies.
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