When you’ve spent hours in a conference room concepting a campaign and you can’t come up with a thing or the client has shot down everything you’ve proposed to them, this is the result.
It does help to be invisible sometimes like in this video The unknow is closer than you think Advertiser: SciFi Channel Agency: Saatchi & Saatchi, Milan, Italy Creative Directors: Agostino Toscana, Alessandro Orlandi Art Director: Luca Pannese Copywriter: Luca Lorenzini Production Company: The […]
You can define "sidelines" in the old-school way and just keep letting opportunities to engage with Hispanic consumers go by because of (fill in your favorite Hispanic marketing phobia here) or you can define sidelines the way the Dolphins have and make them the hottest standing-room area in town
LONDON – The Advertising Association’s chief executive Tim Lefroy has made a one-off appeal to members to raise £2m in funding.
LONDON – Energy suppliers are being forced to update their marketing practices after a probe of the sector by energy regulator Ofgem.
So the Blogworld Conference and Expo happened last week in Las Vegas.
LONDON – World Champion racer Jenson Button will race around a specially-designated circuit at Bluewater shopping centre tomorrow in a promotion sponsored by Virgin Media.
LONDON – The Advertising Association is setting up a foundation to rebuild the industry’s confidence and fight the prospect of tighter regulations.
NEW YORK (AdAge.com) — After getting a taste of all three sides — agency, client and publisher — Heidi Browning has returned to the agency world and landed at Interpublic Group of Cos.' Universal McCann as global digital officer, another newly created role by Universal McCann global CEO Matt Seiler. In between her recent jaunts to Redmond, Wash., to visit Microsoft, one of the agency's biggest clients and her primary assignment for now, Ms. Browning spoke with Ad Age about what her role will entail aside from working with Microsoft, the challenges media shops face in the digital space, what brought her back to agency life and why she left MySpace to come back.
LONDON – Newsquest’s ad revenues were down 28.7% year on year in Q3.
LONDON – CNBC has secured an advertising deal with Austrian retail bank Erste Group , around new programming about financial business in Eastern Europe, called Emerging Europe.
Dogs are an unpredictable bunch. You'd think a pooch dressing up like a rapper would go for Snoop Dogg, but seems Flava Flav might be a favorite among the canine set. (Or maybe the costume's just easier to pull off.) Have another scroll through our slide show, where you'll see hard(ly) working dogs and three hotties going topless
Une superbe publicité pour l’équipementier Adidas Basketball qui lance la saison 2010 de NBA, avec les joueurs Dwight Howard, Derrick Rose, Kevin Garnett ou encore Josh Smith. Le spot a été dirigé par Patrick Murphy sur une production du studio Elastic. A découvrir dans la suite.
LONDON – Bookmaker William Hill has been slammed by the Advertising Standards Authority over a press ads offering £100-worth of free bets to consumers who open a telephone account.
LONDON – A breakfast cereal box is transformed in to a three-dimensional games console in the latest augmented reality campaign, to promote the animated film ‘Arthur and the Revenge of Maltazard’.
Perhaps we should call this conference The No Bullshit Conference because the man behind it, Loren Feldman, never bullshits.
LONDON – Ink Publishing has been chosen by Spanish airline Vueling to publish its in-flight magazine, Ling Magazine.
LONDON – COI has shortlisted three agency groups to compete for its £250 million media buying account.
As The DMA dissects the state of direct marketing in San Diego this week, Mat Zucker, the executive creative director of OgilvyOne, offers a solution behind which the industry can rally right now: re-inject creativity. He updates five principles from David Ogilvy to help direct marketers rethink and redirect their business to better connect with consumers.
(TrendHunter.com) The best kind of artist is the one who spontaneously does something really messed up and then everyone recognizes it as genius, the artist just kinda goes “Well, duh!” Greg Simkins’ macabre paintings do…
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