Hasta La Creative!

NEW YORK (AdAge.com) — After getting a taste of all three sides — agency, client and publisher — Heidi Browning has returned to the agency world and landed at Interpublic Group of Cos.' Universal McCann as global digital officer, another newly created role by Universal McCann global CEO Matt Seiler. In between her recent jaunts to Redmond, Wash., to visit Microsoft, one of the agency's biggest clients and her primary assignment for now, Ms. Browning spoke with Ad Age about what her role will entail aside from working with Microsoft, the challenges media shops face in the digital space, what brought her back to agency life and why she left MySpace to come back.