Oct
21
Guardian to axe American website homepage
Posted in: UncategorizedLONDON – Guardian News & Media is axing the homepage of its American website, GuardianAmerica.com, due to “low traffic”.
Oct
21
Jellyfish to handle search drive for Haymarket consumer titles
Posted in: UncategorizedLONDON – Haymarket Consumer Media has appointed digital agency Jellyfish to handle subscriber acquisition across magazines including Stuff and F1 Racing through pay-per-click leads.
Oct
21
ASG Media seeks suspension of its share trading
Posted in: UncategorizedLONDON – ASG Media, the out-of-home media owner formerly known as Avanti Screenmedia, has requested a suspension of its shares on the London Stock Exchange while it seeks funding.
Oct
21
Centaur rejects CIG takeover bid
Posted in: UncategorizedLONDON – Centaur, the B2B publisher, has rejected a takeover approach by Critical Information Group, the media acquisitions company that counts Peter Bazalgette among its directors.
Oct
21
TV hard man Kemp turns tree-hugger for new Sky show
Posted in: UncategorizedLONDON – Documentary filmmaking’s hard man Ross Kemp is turning his sights on global warning, with two new programmes about deforestation in the Amazon rainforest to screen next year.
Oct
21
POSTAL STRIKE LATEST – ISBA warns postal workers that strikes will drive marketers from direct mail to email
Posted in: UncategorizedLONDON – ISBA, the body representing UK advertisers, has warned that a national strike will encourage its direct mail-using members to reduce direct mail volumes in favour of email.
Oct
21
Fabregas takes over Facebook in Nike campaign
Posted in: UncategorizedLONDON – Arsenal and Spain midfielder Cesc Fabregas is taking over Nike’s Facebook page to field questions from fans around the world.
Oct
21
Duracell Ultra Print
Posted in: UncategorizedDans la continuité du très réussi spot Duracell Ultra : Bunny Fusion par le studio Pleix et l’agence Ogilvy, voici la déclinaison de la campagne mettant en scène le lapin en peluche rose. L’affichage print est à découvrir avec différents visuels dans la suite.
Previously on Fubiz
Oct
21
Coca-Cola to teach the world to be happy via social networking sites
Posted in: UncategorizedLONDON – Coca-Cola is no longer content to merely teach the world to sing in perfect harmony — it now wants to teach the world how to be happy, appointing a team of Happiness Ambassadors to show us the way.
Oct
21
Government climate ad to be investigated after 350 complaints
Posted in: UncategorizedLONDON – The Advertising Standards Authority has launched an investigation into a Government climate change ad campaign by Abbott Mead Vickers BBDO.
Oct
21
And in the real world… J Sainsbury, Bank of England, Yahoo and more…
Posted in: UncategorizedLONDON – Today’s round-up of the biggest business stories
Oct
21
Yahoo! revenues down 12% but profits leap
Posted in: UncategorizedSAN FRANCISCO – Yahoo!’s third quarter revenues dropped 12% on last year to $1.58 billion (£958m), but cost cutting has helped boost net income by 225% to $188 million.
Oct
21
Cadbury fights Kraft takeover with upbeat trading statement
Posted in: UncategorizedLONDON – Cadbury, the maker of Dairy Milk chocolate, has said it expects to beat forecasts on revenues and profit margin, in what is likely to be its final shot at dissuading US food giant Kraft from making a hostile bid for the company.
Oct
21
Volkswagen Touareg: Billy-Goat
Posted in: Uncategorized
“Touareg. The luxury off-road.”
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum
Oct
21
Havaianas Nest: Elephant, Owl, Golden bird, Silver Bird
Posted in: Uncategorized
Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Marcus Sulzbacher
Copywriters: Gustavo Sarkis, Andre Kassu
Art Director: Marcos Kotlhar
Photographer: Daishi Pais
Illustrators: Manu, Fabio Girardi, Rene Corine, Marcos Kotlhar
Oct
21
Save the Children: Make it a thing of the past
Posted in: Uncategorized
Advertising Agency: M&C Saatchi, Melbourne, Australia
Creative Director: Steve Crawford
Art Director: Murray Bransgrove
Copywriters: Sandra Galiazzo, Doogie Chapman
Photography: Paul Torcello
Retouching: Ed Croll, Julia Cornelius
Account Service: Chantelle Warren, Bree Woodhouse
Oct
21
Amnistía Internacional: Lighter
Posted in: Uncategorized
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: César Ojeda
Art Director: Michael Burgos
Copywriters: Raúl Estrela, Pancho González
Illustrator: Michael Burgos
Account manager: Alexis Sfeir
Oct
21
Foot Locker Campaign
Posted in: UncategorizedUne nouvelle étape pour les boutiques de sneakers Foot Locker, avec cette campagne “Get it early” autour du thème de la naissance. Une idée intéressante imaginée par l’agence SapientNitro en Australie. Le tout sur des clichés du photographe Jesse Stevens, à découvrir dans la suite.
Previously on Fubiz
Oct
21
Human Anatomy T-Shirts – Patchwork Sewing Makes for Creative Clothing (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Possibly the most creative t-shirt/clothing designs I have come across in a long time, the human anatomy t-shirts and skull clothing are ridiculously endearing and I want one.
The human anatomy t-shirts…
Oct
21
Facebook Advertising
Posted in: UncategorizedColaboradores, anunciantes e agências fazem seus depoimentos sobre os benefícios que uma marca pode ter ao utilizar o Facebook como uma ferramenta de marketing e engajamento. O vídeo faz parte de uma campanha isolada que a rede social promove especialmente para atrair a atenção dos mídias e dos profissionais do mercado publicitário. Take a look 
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