LONDON – A group of British museums and galleries, including the Tate, the Natural History Museum and the British Museum, have called a review of their consolidated media planning and buying accounts.
A equipe do Reclame também esteve presente no EBP 2009 (Encontro de Blogueiros Publicitários), que aconteceu no dia 8 de agosto. E na última quinta-feira foi transmitida a primeira parte da cobertura que o programa do Multishow fez no EBP.
O primeiro vídeo é a uma entrevista com o Marcelo Tripoli, CEO da agência iThink. Tripoli fala um pouco sobre a sua palestra “O final do digital que eu vi em Cannes” (também disponível aqui) e defende as vantagens em apostar nas tecnologias tão presentes no nosso cotidiano.
Em outro bloco, o Reclame bateu um papo sobre os desafios da comunicação na era da “geração conteúdo” com alguns dos palestrantes do EBP 2009: Igor Puga (Id\TBWA), Mentor Muniz Neto (Bullet), André Matarazo (Gringo) e Pedro Porto (Santa Clara). Confira ambos os vídeos abaixo:
Até o final do mês o programa vai soltar a 2a fase da cobertura feita no EBP 2009. Aguarde 
(TrendHunter.com) If it were possible to overdose on colour, I would recommend staying away from a certain Italian fashion photographer, Stefano Moro. But seeing as that is, um, pretty impossible (to say the least) the…
(TrendHunter.com) It’s an all German affair for Tush Magazine’s editorial ‘Allein’ (alone) featuring model Kathrin Thormann. Photographed by Paul Empson and styled by Ingo Nahrwold in mostly black ensembles by Maison Martin…
(TrendHunter.com) Hollywood isn’t that big, so it comes as no surprise that celeb look alikes are everywhere and that more and more, celebs are starting to look like each other.
Stylelist.com has found 10 pairs of celeb…
Un superbe travail et de nombreux shootings sur le sobre portfolio du photographe Iain Crawford, actuellement basé à Londres. Un ensemble de capture d’images en mouvement, avec toujours beaucoup de couleurs. A découvrir dans la suite.
NEW YORK (AdAge.com) — A San Francisco-based digital shop just grabbed what was left of Dentsu's Suzuki America business. Dentsu lost the majority of the account, the brand's automotive advertising duties, to Siltanen & Partners last year.
(TrendHunter.com) Having recently delved into the realm of lingerie, Lonely by Lonely Hearts is about to release their upcoming SS09-10 Collection: Brains for Dinner.
Inspired by such horror movies as The Un-dead and…
NEW YORK (AdAge.com) — Enterprise Holdings VP-Marketing and Communications Patrick Farrell on the company's new name and branding campaign and how the recession affects the car-rental industry.
MINNEAPOLIS (AdAge.com) — An embattled, recently-elected Democratic president delivers an address to Congress to resuscitate his health-care initiative. Reports on new fall fashion call for "vibrant colors, longer skirts and asymmetry." And a TV network whose desired demographic might buy some of those fashions runs the program premiere of "Melrose Place." It's the '90s all over again.
Halo 3 gets its Orbital Drop on in a new trailer that’s as realistic as any action flick you’ll see on the screen.
SAN FRANCISCO (AdAge.com) — AT&T knows its iPhone-burdened wireless network has become a public relations mess, with a number of major news outlets recently recounting how heavy iPhone use has resulted in spotty service. But the No. 2 U.S. wireless carrier's latest effort — meant to address its network and explain why it took so long to turn on a long-awaited multimedia message service for Apple's iPhone — isn't helping.
As the debate rages about how professional news reporters will survive in this environment of citizen journalists armed with inexpensive tools and low-cost distribution, I'm posing a similar question: Where do expert marketers with years of outreach and client service under their belts find their place in this world of fast, cheap social-network-enabled dialogue and market research?
NEW YORK (AdAge.com) — Even Candace Bushnell is scaling down in a recession. The author, whose career has spawned a hit HBO series and accompanying blockbuster movie ("Sex & the City"), two seasons of an NBC drama ("Lipstick Jungle") and society-obsessed books such as "Trading Up" and "One Fifth Avenue," debuts her first web series this week, with an all-star cast and content partners that belie its small budget.
LONDON – Matthew Howells, the G2 regional director of Europe Middle East and Africa, is leaving the WPP-owned network after five years to join the Exeter based full-service integrated agency RH Advertising as a director.
This commercial’s redeeming qualities? Women in short dresses wearing high heels.
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