Hasta La Creative!

A surprising video from Sony with a ping pong playe that speaks Mandarin Advertiser: Sony Agnecy: 180 LA

“The new F400 with knock out power speakers.”

Advertising Agency: Cheil Communication Indonesia
Creative Director / Copywriter: Galvin Sanusi
Art Director: Hendro Pranoto
Account managers: Nyiayu, Dony Munaf
Photographer: Handi Karya
Retoucher: Rudy

LONDON – The Department of Health will tonight launch its latest anti-smoking campaign, featuring children urging their parents to quit while they watch their favourite TV show.

YORK, Pa. (AdAge.com) — There might be an app for everything, but does everything need an app? When it comes to brands, it's easy to wonder if the rush to get into the App Store is more about marketers snapping up the shiniest new wonder than thinking about apps as strategic-marketing tools.

NEW YORK (AdAge.com) — Ad Age talked with Bruno Uzzan, CEO of Total Immersion, a developer that's worked with augmented reality since 2001 and recently created the Topps baseball-card application that integrates players' 3-D avatars with traditional trading cards. He discussed challenges of mobile AR and how marketers should be thinking about this promising technology.

As autumn approaches (it begins next Tuesday in North America and much of Europe), a moment of silence, please, for one of the most poignant media moments of the summer: the birth of the "hate beat."

BATAVIA, Ohio (AdAge.com) — Agency performance evaluations are becoming almost universal among major marketers, but they are far less likely to be conducted for digital, PR, direct and multicultural marketing agencies, according to a survey of members of the Association of National Advertisers. But for creative agencies — especially those with large accounts — the heat's still on.

LONDON (AdAge.com) — For some time, marketers have been using ad contests as one-off PR ploys for their brands. Now, Unilever is testing whether crowdsourcing can be a long-term strategy for one of its British brands — and the result could have far-reaching consequences for any number of agencies on the consumer-goods giant's roster.

NEW YORK (AdAge.com) — The media and marketing business desperately needs a cross-platform measurement tool, and a gang of major players got together last week and let it be known that they're going to get one — with or without Nielsen, the longtime leader in tracking TV.

Nunca a geração conteúdo foi tão bem gratificada. Imagina só: U$ 5 milhões de doletas é o prêmio que será destinado ao criador do melhor comercial para Doritos. A premiação faz parte da próxima edição do tradicional e polêmico concurso “Crash the Super Bowl“, evento anual que concede prêmios em dinheiro aos criativos autônomos que sonham em ver seus próprios trabalhos veiculados no horário mais nobre da televisão americana.

Ano passado, o prêmio máximo de U$ 1 milhão foi dado ao Dave e ao Joe Herbert, dois irmãos desempregados de Batesville – Indiana, EUA. No comercial, que custou apenas U$ 2 mil, aparece um executivo quebrando uma vending machine com uma bola de cristal, após prever Doritos de graça pra todo mundo do escritório.

Outra novidade da próxima edição é que serão 3 comerciais finalistas, diferente das edições passadas, que eram apenas 2.Como vai funcionar: A partir do dia 21 de setembro os norte-americanos já poderão submeter seus vídeos em (www.crashthesuperbowl.com) e torcer pela escolha do júri, que vai selecionar seis finalistas em janeiro de 2010. Após a escolha do júri, os internautas escolherão os três melhores comerciais que irão ao ar durante os caríssimos intervalos comerciais do Super Bowl.

Quando: A final do Campeonato de Futebol Americano (Super Bowl) acontece no dia 7 de fevereiro, em Miami.

:: Original do USA Today