Sep
14
PPA chief Jonathan Shephard leaves role
Posted in: UncategorizedLONDON – Jonathan Shephard, chief executive of the PPA has stepped down less than two years into the role at the trade body for British magazines.
Sep
14
Jonathan Shephard steps down as chief executive of PPA
Posted in: UncategorizedLONDON – Jonathan Shephard, chief executive of the PPA, has stepped down from his post with immediate effect.
Sep
14
Noel Fielding to join Buzzcocks line up
Posted in: UncategorizedLONDON – Mighty Boosh star Noel Fielding will join Phill Jupitus as a team captain on the new series of BBC Two’s pop quiz, Never Mind The Buzzcocks.
Sep
14
The Co-operative launches rugby podcast
Posted in: UncategorizedLONDON – The Co-operative has launched a rugby league podcast which will be available for fans to download.
Sep
14
CNN to target UK viewers with digital push
Posted in: UncategorizedLONDON – CNN is launching a UK marketing campaign to support its new prime time line-up and promote the channel to a British audience.
Sep
14
Mobile Video Gets Ready for the Masses
Posted in: Uncategorized
SAN FRANCISCO (AdAge.com) — As with everything in mobile, hype precedes reality and mobile video is no exception. Despite being more than 5 years old, it is a nascent medium searching for a mass audience in a fragmented landscape.
Sep
14
Domino’s Pizza to sponsor NFL games on Sky
Posted in: UncategorizedLONDON – Domino’s Pizza has signed a deal with Sky to sponsor National Football League (NFL) games this season.
Sep
14
Blamatory Phone Ads – LG Multimedia Phone Ads Say ‘Music Made Me Do It!’ (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Music made me do it! That is the brilliant copy of the new LG ads promoting their range of music and multimedia phones.
The blamatory copy is coupled with images of young men and women doing crazy stuff…
Sep
14
The Many Faces of Mobile Search
Posted in: Uncategorized
Sep
14
Transparency Begins at Home
Posted in: Uncategorized
Sep
14
No Keyframes
Posted in: UncategorizedUn court film basé entièrement sur des pré-animations du logiciel Cinema 4D : chaque scène représente une fonction spécifique, qui génère des effets visuels. Le film s’articule autour de plusieurs environnements, avec des interactions entre les éléments. A découvrir dans la suite.
Previously on Fubiz
Sep
14
Marketers, Take Note: The Experts Choose Their Favorite Things
Posted in: Uncategorized
NEW YORK (AdAge.com) — We asked experts in the mobile space to give us their take on what has them excited about the future — and what kinds of inspiring efforts they're seeing today.
Sep
14
Poundland launches its biggest Christmas range
Posted in: UncategorizedLONDON – Poundland, Europe’s largest single-price retailer, has launched its biggest ever Christmas range in all stores nationwide.
Sep
14
Real Life Interferes With Latest Viral Debacle
Posted in: Uncategorized
This is what you get for deciding to enjoy the weekend as opposed to spending it obsessed with Twitter
Sep
14
CBS partners Chellomedia for branded TV channels
Posted in: UncategorizedLONDON – Hollywood giant CBS is to launch its first branded TV channels in the UK after striking a deal with pay-TV broadcaster Chellomedia.
Sep
14
Nokia buys Plum in latest crack at social media
Posted in: UncategorizedLONDON – Nokia has acquired the micro social networking site, Plum, which specialises in serving groups such as families and neighbourhood communities as it eyes up a bigger slice of the mobile social network market.
Sep
14
Clipper Teas appoints Thomas Media for autumn push
Posted in: UncategorizedLONDON – Clipper Teas has appointed Thomas Media Consultants to manage its autumn media campaign.
Sep
14
HBO estreia nova narrativa interativa com “Imagine”, dividida em 37 filmes
Posted in: Uncategorized
Depois da premiada “Voyeur”, vencedora de dois Grand Prix em Cannes Lions no ano passado, a HBO vai iniciar na quinta-feira, 17 de setembro, sua nova campanha integrada institucional.
Mais uma vez criada pela BBDO, a iniciativa “Imagine” inclui um evento em Nova York e o site HBOImagine.com. Assim como foi em “Voyeur”, trata-se de uma narrativa dividida em várias partes, 37, para ser mais preciso.
Quando reunidos, os vídeos formam um curta-metragem chamado “Memento”, mas no qual cada clipe pode mudar a percepção do espectador em relação a história. Assim como uma narrativa não-linear, o usuário pode começar a acompanhar cada perspectiva do ponto que desejar.
O comercial “Imagine” publicado aqui no Brainstorm #9 na semana passada, é na verdade um trailer para essa experiência interativa. A HBO quer se posicionar como uma grande contadora de histórias, um extrato da cultura pop que não se pode perder.
Tudo estará disponível online, mas um cubo instalado no Meatpacking District, em NY, irá mostrar quatro pedaços dessa história. Depois de três dias, o cubo parte para Washington e Filadélfia. No site-teaser que está no ar no momento, os quatro filmes da instalação já podem ser assistidos. A experiência completa, só na quinta-feira.
A produção interativa é da The Barbarian Group, e dos filmes da Biscuit Filmworks.
| Via AdAge
Post originalmente publicado no Brainstorm #9
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Sep
14
PA to axe 50 jobs after Teletext closure
Posted in: UncategorizedLONDON – Up to 50 jobs could be at risk at the Press Association following Daily Mail 8 General Trust’s decision to close its analogue Teletext services next January.
Sep
14
Mark Bright provides voiceover for Prostate Cancer Charity’s first TV ad
Posted in: UncategorizedLONDON – The Prostrate Cancer Charity has launched its first-ever TV ad, intended to raise awareness of the disease.
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