LONDON – Indian food brand Patak is relaunching with a £5m campaign directed by Craig Cash, the writer and actor who plays Dave Best in the BBC’s sitcom Royle Family.
LONDON – Adidas and Puma have finally ended a 60 year-old feud started by their founding brothers.
NEW YORK – US readers now have access to more than two million out-of-print books after Google signed an agreement with an on-demand printing company which allows the titles to be printed and bound in minutes.
LONDON – Adidas and Puma have finally ended a 60 year-old feud started by their founding brothers.
Moaning about the pitch process is not new. And doing so in the midst of a downturn will seem foolhardy to many. But as necessity is frequently the mother of invention, HS&P’s Mark Runacus writes, now more than ever we should strive to replace this outdated and inefficient means of helping clients select the right agency.
LONDON – Google is to unveil its new DoubleClick Ad Exchange, a real-time marketplace for display advertising space, later today (18 September).
LONDON – Carlson Marketing has appointed Steve O’Connor, a partner at VCCP, as its business director to work on clients including Coca-Cola, Müller and Nestlé.
Cool video presentation of the last phone Nokia N900. Advertiser: Nokia
Advertising Agency: Master Comunication, Brazil
Chief Creative Officer: Flavio Waiteman
Creative Director: Luciano Toaldo
Art director: André Macena e Henrique Lara
Copywriter: Rafael Miranda
Ilustration: André Macena
Advertising Agency: JWT, Melbourne, Australia
Creative Director: Richard Muntz
Art Director: James Orr, Harsh Kapadia
Copywriter: Chris Andrews
Agency Producer: Michael Ball
Photographer: Bronwyn Kidd
Retoucher: Ray Burtt, Charlie Jackson
Production Company: Coco Productions
Magnifique modèle : la Lamborghini Reventon Roadste dotée d’une coque en fibre de carbone, de jantes de 18 pouces, d’une boîte de six vitesses et d’une transmission intégrale. Une vitesse maximale approchant les 340 km/h. Plus d’images, et la campagne vidéo à découvrir dans la suite.
Prix de la Lamborghini Reventon Roadste : environ 1 million d’euros.
LONDON – HM Revenue 8 Customs has appointed Rapier to handle a direct marketing campaign informing businesses about the upcoming rise in VAT.
LONDON – Retail sales slowed in July and August, with in their weakest performance since May.
LONDON – If you’re one of those people who checks your hair while walking past shop windows, there’s some bad news on the horizon. Normal shop fronts are being phased out by a new breed of wired windows that let consumers interact with them and threaten to make such vain pursuits a thing of the past.
LONDON – Google has launched DoubleClick Ad Exchange, its new display advertising marketplace, as the company’s brand value soared by 25 per cent.
LONDON – BSky B is set to issue a stiff response to Ofcom’s plans to force it to lower the prices it charges for rivals to broadcast its sports and movie content, saying that the regulator is exceeding its powers.
LONDON – Starbucks’ UK managing director has admitted the coffee chain has made a mistake in using the same corporate template for all of its 750 UK stores.
LONDON – Facebook is our favourite place to waste time online, with users spending three times as long on the social networking site than on Google.
LONDON – Eric Schmidt, the chief executive of Google, has claimed that online news publishers would find it difficult to charge for anything other than niche content.
LONDON – Google has notched up the biggest rise in brand value, according to Interbrand’s latest listing of the 100 most valuable global brands.
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