Tesco to challenge M&S with expanded bra range

LONDON – Tesco is ramping up the pressure on Marks 8 Spencer by doubling the size of its upmarket Diamond Boutique lingerie range from next year.

Movistar: Face mask

Movistar-Face-Mask

This was done at Buenos Aires for the cell-phone company “Movistar” during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.

Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009

Seat Ibiza: Rodeo

4X3-SEAT-for-AdsForum

“Ibiza Cupra 2,0 Tsi 240 Hp. Get More.”

Advertising Agency: Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Art Director: Patrice Jean-Baptiste
Copywriter: Baptiste Thiery
Photography: Photostock Corbis
Retouch : David Martin, Benoit Monceau
Published: September 2009

Peter Lundgren Showreel

Découverte du portfolio et du showreel 2009 de l’artiste et designer suédois, Peter Lundgren. Ce clip présente ses travaux sur la bande-son : “And You Will Know Us By the Trail of Dead” par Mistakes & Regrets. A découvrir en vidéo dans la suite.



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Previously on Fubiz

Do We Still Buy the Myth of the Can-Do Celebrity CEO?


Last week, former eBay CEO Meg Whitman officially launched her campaign for governor of California, hoping to clinch the Republican nomination. And a rash of bad news about her former company followed.

Advice to B-to-B Publishers: Don’t Lose Personal Sales Touch


Instead of providing access to their responsive and involved audiences, B-to-B publishers now find themselves being paid on a per-lead basis.

Perhaps Pop Culture Could Help the Ad Industry’s Diversity Issue


You know what might help the diversity effort in the ad industry? A TV show or online video series. OK, stop laughing. And put away your angry e-mails until I explain.

Mullen Was a Shoo-in: Grasping Zappos’ Culture Key to Shop’s Win

NEW YORK (AdAge.com) — Zappos' recent agency search, and Mullen's win, was interesting mainly because this was possibly the first time that a company with social marketing baked into its DNA had set out to vet and choose the best of a bunch of ad agencies.

Mother Births New Model for ‘Mass Roots’ Marketing

NEW YORK (AdAge.com) — Mother, New York, the creative shop that has added fast-food entrepreneur, music-festival organizer and product designer/consultant to the job description of ad agency, is spinning off a new unit that aims to reshape the local-media space.

The Creativity Awards Report


NEW YORK (AdAge.com) — Every year, once the gold dust has settled, Ad Age's Creativity combs through the results of the leading global ad awards to determine which people, companies and campaigns claimed the most hardware.

Selling Ciao Bella’s Premium Gelato on a Plain-Vanilla Budget


NEW YORK (AdAge.com) — Ciao Bella's Deborah Holt sat down for a gelato and an interview with Ad Age recently at the Ciao Bella counter in New York's Grand Central Terminal, where she talked about expansion, competition and wooing consumers to a premium brand in a recession.

How Did a Meerkat Bowl Over Brits? It’s Simples


LONDON (AdAge.com) — Car insurance aggregator sites are not usually the kind of marketers to inspire a nation's affection, but with the help of an aristocratic meerkat named Alexandr Orlov, Comparethemarket.com has become part of British pop culture while turning around its own fortunes.

Can Twitter Rake in the Ads to Justify $1 Billion Valuation?

NEW YORK (AdAge.com) — The question about Twitter used to be, "Is it a business?" Now, the question becomes "How big can it be?"

How Pizza Hut, Gap and Co. Wound Up in Apple App Ads


CHICAGO (AdAge.com) — If you want your branded app to be included in Apple's next iPhone commercial, the first rule is not to ask. The second rule? Make the app really useful to consumers.

Can Vevo Monetize Music Videos and Help Save the Major Labels?

NEW YORK (AdAge.com) — The plot to save digital music — or one of them anyway — is being hatched in midtown Manhattan, where Vevo, a digital joint venture between two labels representing nearly 60% of the U.S. recorded music market — Universal Music Group and Sony Music Entertainment — is gearing up for a planned December launch.

Red Robin Calls in a Facebook Favor From 1,500 Fans


CHICAGO (AdAge.com) — Casual-dining chain Red Robin has begun using GoRecommend, an application that asks consumers if they'd like to post a recommendation on their Facebook page when they seem to have had a particularly pleasant experience. The chain is addressing a challenge many brands are trying to tackle in social media: how to turn passive fans into real brand ambassadors.

New Fall TV Crop Reaps Solid Ratings


NEW YORK (AdAge.com) — Early ratings for a larger-than-average new slate of fall TV shows show signs of life for what is arguably a crucial season for broadcast TV, now in a post-DVR, Hulu and cable environment.

Media Brands Bringing Licensing Dollars Home

NEW YORK (AdAge.com) — The beleaguered media business is still marching aggressively on at least one front: store shelves at a big retailer near you. More and more media-branded consumer goods are squaring off against similar products from rival media brands.

Desperate Spokeswives: A New Marriage With Ads


NEW YORK (AdAge.com) — As the TV networks launch shows for the 2009-2010 season, they are working feverishly to make the ads look just like the shows upon which they intrude.

Cruel Weather. Arab Middle East Film Festival

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Cruel Weather explores artistic responses to crisis and the role of the moving image in today’s Middle East. The festival showcases a series of award-winning documentaries, experimental and mixed genre work continue