Sep
28
Selling Ciao Bella’s Premium Gelato on a Plain-Vanilla Budget
Posted in: Uncategorized
NEW YORK (AdAge.com) — Ciao Bella's Deborah Holt sat down for a gelato and an interview with Ad Age recently at the Ciao Bella counter in New York's Grand Central Terminal, where she talked about expansion, competition and wooing consumers to a premium brand in a recession.
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