(TrendHunter.com) With the recession in full swing, homeless people have to compete harder than ever for the donations of cash-strapped passersby. As such, the signage they use to solicit cash from people are becoming ever…
Para divulgar a sua linha de netbooks mini-portáteis que custam apenas USD 500,00., a Sony colocou no ar uma campanha irreverente que mostra a vida de ex-viciados em mídias sociais, como Facebook, Twitter, chats e etc. Eles fazem parte de um grupo de ajuda fictício, chamado Social Media Addicts Association.
No site, além de poder ver vários depoimentos de integrantes do grupo, você pode colaborar com uma petição e, ainda por cima, comprar camisas da associação, como esta que você vê ao lado, aqui.
O vídeo que introduz a campanha já está bombando na web, e mostra uma dezena de integrantes da associação fazendo seus desabafos sobre como as mídias sociais arruinaram as suas vidas particulares (confira abaixo).
Qual a relação deste movimento com a nova linha Sony Vaio W Series? Na verdade, a campanha alerta que os novos aparelhos não são aprovados para os “ex-viciados em mídias sociais”, dando a entender que os novos netbooks oferecem uma grande quantidade de serviços e configurações que permitem aos usuários navegar e se relacionar através de ferramentas onlinde de social media.
LONDON – Innocent has appointed Fallon to handle its UK advertising account.
LONDON – Innocent has appointed Fallon to handle its £4m ad account following a pitch.
(TrendHunter.com) I am not sure who is to blame for having Jesus Luz carry a mug that says “I Love Jesus” or strike a crucified Jesus pose with a J inside a heart drawn on his chest in the new ads for Ona Saez. Is it the…
If you want to admit a problem with addiction to twitter, facebook, or any social media, it’s time to join the SMAA Social Media Addicts Association. Advertiser: Vaio Sony
De très beaux travaux d’identités visuelles et de packaging sont à découvrir sur le site du studio londonien Campbell Hay. Avec un véritable souci du détail, le groupe crée des projets sobres et élégants, dont on ne se lasse pas de découvrir les subtilités.
(TrendHunter.com) Melbourne artist Buff Diss is known for his graffiti art, and now he has taken over the streets of Europe with his masking tape art.
The work by Buff Diss is so impressive not just because it’s made from…
NEW YORK (AdAge.com) — To hawk its fall season, CBS has teamed with PepsiCo and Entertainment Weekly to create a video ad that will run in the magazine. And probably not too coincidentally, PepsiCo has bought back into CBS prime time in this year's upfront after buying only CBS Sports for the past several years.
LONDON – Christian media charity Premier Radio is set to launch a national Christian DAB station on 21 September
LONDON – Guardian Media Group’s Real Radio in Scotland has launched a new jobs portal on its website in partnership with classified internet company Search.co.uk.
LONDON – Revolution, Contagious Magazine and the IAB have partnered with groundbreaking movement Media140 ahead of its London event in October.
LONDON – The city of San Francisco is to allow the public access to datasets such as crime incidents and restaurant inspections, in the hope of mixing the public sphere and private technological innovation.
LONDON – Sainsbury’s this week is launching its first home catalogue to support the retailer’s new non-food online offer.
The OPA has a chance to truly stand for high publishing standards, not just high production values, by more broadly embracing quality content online, including deep into the Long Tail.
LONDON – Sony is to make full-length TV content such as movies available via PlayStation3 and PSP devices from November.
LONDON – The Mushroom Bureau, the body responsible for promoting fresh cultivated mushrooms, is looking for an ad agency.
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| THE ORIGINAL? Nissan 350Z Roadster Ambient poster – 2007 Source : Cannes archive online, Agency : TBWA Paris (France) |
LESS ORIGINAL : Fiat 500 Abarth ambient sticker – 2009 Source : Cannes 2009 Longlist Agency : Leo Burnett Torino (Italy) |
| Au train où se déplacent les idées il y a de quoi être circonspect. |
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