Toyota Kluger’s New Father’s Day Application
Posted in: UncategorizedWe have just completed a nifty little flash application for Toyota, allowing users to create a cartoon hero version of their Dad.
We have just completed a nifty little flash application for Toyota, allowing users to create a cartoon hero version of their Dad.
LONDON – Ad agency RKCR/Y&R has taken up residence on its local high street – to dispense marketing advice and resources to local independent businesses – read how day one went at the RKCR/Y&R Local blog.
MINNEAPOLIS (AdAge.com) — Offstage, it's been a big year for beauty queens, with two — Carrie Prejean and Roxana Saberi — showing differing levels of poise, grace and congeniality under the glare of the public eye. But despite Prejean's tabloid turn and Saberi's case being covered on the front of more respected papers, there weren't any more eyes turned towards last night's "Miss Universe Pageant" on NBC, which according to Nielsen fast-affiliate ratings delivered the same rating and share — 2.0/6 — in the ad-centric adult 18-49 demographic as last year.
Enquanto a grande maioria das marcas tentam ignorar totalmente as mídias analógicas, algumas se apropriam de formatos e conceitos retro-inovadores para conseguir se destacar. A Mentos, por exemplo, fez uma brincadeira bem interessante. Está vendendo fitas VHS que contém uma vídeo-aula de um tal de “Kama Sutra do Beijo“.
Mas o uso de um produto análogo termina por aqui. A campanha, que serve para promover o novo Mentos Kiss, é toda baseada na internet, onde um hotsite fornece o vídeo completo em forma de enquete interativa. Dá para saber o quanto você já conhece, ou melhor, experimentou dos mais variados tipos de beijo, sugeridos pelo manual deles.
Os vídeos também podem ser vistos em uma página no Youtube. E você ainda pode adquirir este VHS pelo valor de R$3,50, aqui.
:: A criação é da NeogamaBBH, com uma boa produção da Inkedpig.tv :: Via Y2
If the children of celebrity chanteurs can draw a crowd to a promo, why not the children of celebrity talk show hosts?
LONDON – Sainsbury’s will sponsor a week of 3D programmes on Channel 4 as part of its era of 3D season.
Really nice video animation for the Olympic Games that are coming in 2012 in London! Advertiser: IOC International Olympic Committee
LONDON – Eurostar has signed an e-ticketing deal with Virgin Atlantic allowing consumers to buy train tickets at the same time as they book their flights.
– Candystand leaps aboard Facebook Connect.
LONDON – Vodafone has shifted its global creative ad account from BBH to Santo, the little-known Argentinean ad agency backed by WPP, it has emerged.
A customer-centric business tries to find as many products and services as possible for the customer. They create solutions and experiences for their customers. The CMO's role? To be the thought leader who defines customer centricity and determines if the company is product-centric or customer-centric.