Hasta La Creative!

Bob Garfield has never had kind words for what we do here at Adrants. And we’ve rarely had kind words for what the man does over at Advertising Age.

(TrendHunter.com) Projected bracelets, taxedermy jewelry, lego and raw creativity are just a few examples of the hip jewelry and accessories that peppered up our fashion section in 2009.

This countdown features the…

As if there aren’t already enough pointlessly stupid Facebook applications already, Colle McVoy has launched yet another one for its client, Caribou Coffee.

LONDON – The sale of a stake in Royal Mail will not happen under “current circumstances”, business secretary Lord Mandelson told the House of Lords today.

If flying was actually this metaphysical, mundane details such as legroom and baggage check fees would be irrelevant. But, it’s not and that’s why this new work for Swiss Air leaves us with a big, “Huh?”

LONDON – Premium video ad specialist The Web TV Enterprise has been appointed by music video site Muzu.tv to handle its pre-roll sales across its content network.

A The Economist vai estrear na próxima sexta-feira, dia 3 de julho, a campanha “Red Wires”. O objetivo é atingir aquelas pessoas que a revista denomina de “intelectualmente curiosas”.

O ponto de partida foi uma pesquisa realizada no ano passado, que revelou que as mais de 3 milhões de pessoas estudando em universidades no Reino Unido tem especial interesse pelos assuntos tratados pela The Economist toda semana, mas que, ainda assim, não lêem a revista.

O que “Red Wires” faz é construir uma metáfora através de um equilibrista pulando por fios vermelhos, representando a conexão de diferentes idéias, assim como acontece em uma edição da The Economist. A assinatura diz: “Let your mind wander” (Deixe a sua mente vagar).

A criação é da Abbot Mead Vickers BBDO, com direção de Tom Carty, o mesmo que dirigiu o famoso comercial “Rush Hour (Parkour)” para a BBC em 2003.

Post originalmente publicado no Brainstorm #9
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The U.S. Supreme Court yesterday decided to let stand a ruling that Cablevision can go forward with its virtual DVR product. What it means for marketers is greater DVR penetration and, potentially, more on-demand viewing.

LONDON – East Africa Breweries, the Diageo-owned brewer, has appointed Abbott Mead Vickers BBDO to handle the advertising for Tusker, Kenya’s biggest beer brand.