LONDON – With the addition of a video camera on the newest generation of Apple’s iPhone, ‘augmented reality’ is set to enter the lexicon of even the most uninitiated of users, as innovations such as Acrossair’s ‘Nearest Tube’ app smash expectations of just what these mobile handsets are capable of.
LONDON – Tango has launched a competition, running off the back of its latest limited-edition pack design, offering downloads and the chance to win prizes.
LONDON – SPAR UK is mounting a major £5m advertising campaign to promote its own-label products for the first time.
Ontem, em Wimbledon, após a vitória histórica e apertada sobre o tenista norte-americano Andy Roddick, o suíço Roger Federer se consagrou recordista mundial em Grand Slams, com 15 vitórias, batendo até o “ícone” Pete Sampras (dono de 14 incríveis vitórias em Grand Slams). Logo após a vitória de Federer, a Nike, patrocinadora oficial do atleta, lançou um vídeo celebrando e homenageando o grande feito. Nos 30” de filme, grandes nomes do esporte fazem seus depoimentos que enaltecem o tenista suíço, entre eles: Serena Williams, Michael Jordan, Tiger Woods e John McEnroe. Pete Sampras também parabeniza Roger Federer no vídeo. Por razões de patrocínio das outras personalidades, a Nike decidiu não assinar com a sua marca.
LONDON – The seasonal summer sales have been hit by the summer heatwave as consumers choose to stay at home and soak up the sunshine instead of hitting the sales for a bargain.
NEW YORK (AdAge.com) — Michael Jackson's death prompted an onslaught of memorial media coverage arguably not seen since Princess Diana's passing in 1997 or Elvis Presley's in 1977. But when the King of Rock 'n' Roll died 32 years ago this August, the event was chronicled by only three broadcast networks, and the music industry had no digital downloads or SoundScan. Now the abundance of media platforms makes the King of Pop's death bigger in scope, and it's responsible for big boosts to three media players — TMZ, BET and iTunes.
LONDON – Shoppers who in the past paid a premium for organic, Fairtrade and eco-friendly goods are opting for lower-priced goods and will continue to do so when the recession ends, according to a survey.
LONDON – Digital Marketing Group has reported a 45% year-on-year rise in pre-tax profits to £3.11m for the year ended March 31.
LONDON – Penguin has appointed Block Interactive to build what it hopes will be the ‘publishing event of the year’ for its commissioned sequel to ‘The Hitchhiker’s Guide to the Galaxy’.
LONDON – BAA will kick off the tendering for its airport advertising-sales contract on 20 July, following the termination of its existing £500m advertising arrangement with JCDecaux Airports earlier this year.
LONDON – Chris Ingram, the founder of the media agency CIA and the consultancy The Ingram Partnership, is taking a senior role at the UK sports media company Sports Revolution.
LONDON – Chemistry’s client services director Ingrid Purcell examines how Walkers’ has revitalised last year’s successful Brit Trips campaign.
NEW YORK (AdAge.com) — As Twitter moves into the business mainstream, nearing some 35 million unique global visitors, according to ComScore, it's increasingly clear that one community has yet to fully embrace the social-networking tool du jour: agencies.
NEW YORK (AdAge.com) — The halfway point in 2009 is also the halfway point to Advertising Age's annual Book of Tens, in which we turn over an issue to lists of everything from ads our critic loved to the top media feuds of the year. This year we hope to add a new category: the 10 most intriguing, funniest, scariest, most compelling or most surprising magazine cover lines of the year. And we're going to need your help.
LONDON – Marketers are failing to grab the attention of consumers online, with new research showing half of internet users ignore banner ads.
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NEW YORK (AdAge.com) — As the upfront marketplace remains stalled between ad buyers and network ad sellers, advertisers such as carmaker Subaru have come armed with a months-long strategy to break the impasse and sign ad deals that get their brands key integrations into upcoming shows.
LONDON – Global internet advertising will grow 10% this year, achieving a 15.1% share of global ad expenditure by 2011 with search leading the way, according to ZenithOptimedia.
LONDON – A regular P&I round-up of the latest promotional offers to appear in the national press.
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