Inside Seth Godin’s Blogging Philosophy
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Let's face it. Seth Godin's blog is a wondrous thing. It's consistently No. 1 or No. 2 on the Ad Age Power 150. More important, it's pure insight. At least once a day, every day, there's a little homily on marketing, or brands, or quality, or something else that makes you say "that's right" or even "that's wrong" — but something that's worth your time. I am hoping you can learn by observing some of what he does. So here goes: an e-mail interview with Seth Godin about blogging.
Hottest Gaming Platform on Earth? The iPhone App Store
Posted in: UncategorizedReal Life ‘Toons – Charlie Brown Gets A Step Closer to Reality Thanks to Tim O’Brien (GALLERY)
Posted in: UncategorizedGCAP: Press the 8
Posted in: Uncategorized“Against poverty press the 8. Push G8 leaders to take action against poverty.”
Advertising Agency: Grey, Milan, Italy
Creative Director: Francesco Emiliani
Head of art: Francesco Fallisi
Art Director: Letizia Bozzolini
Copywriter: Francesca Andriani
Illustrator: Paolo Rui
Art buyer: Virginia Salvucci
Account supervisor: Emanuela Carnaghi
Published: June 2009
Armpit Tattoos – Underarm Flower Bouquet Ink on Pretty Hipsters in Toronto (GALLERY)
Posted in: UncategorizedCamilla Rhodes joins board at Johnston Press
Posted in: UncategorizedLONDON – Former News International executive Camilla Rhodes has become a non-executive director of regional publisher Johnston Press.
TIE Recruits Ad Pros for Projects in Developing Countries
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Philippa White, founder of The International Exchange, believes the most effective way to help others is to apply the skills you use every day to a community that needs it. Fed up with apologizing for her career in the advertising industry, in 2006 she started setting up TIE, which works with ad agencies to send ad professionals into developing countries to work in situations where they can make a difference.
Finally! A Better Way to Manage Facebook Friends
Posted in: UncategorizedPot Noodle ties in with EA for mobile games promotion
Posted in: UncategorizedLONDON – Unilever’s Pot Noodle has linked up with EA Games to launch an on-pack promotion offering consumers the chance to win free mobile phone games.
Concept Behind Duffy’s Diet Coke Ad Revealed
Posted in: UncategorizedArla Foods appoints AMV to launch dairy range under Arla brand
Posted in: UncategorizedLONDON – Arla Foods has appointed Abbott Mead Vickers BBDO to create a multi-million pound pan-European campaign to support a range of dairy products under the Arla name.
Forgotten Stepchild Gets :15 of Fame
Posted in: UncategorizedUK’s oldest women’s weekly sales up 7%
Posted in: UncategorizedLONDON – The Lady, the UK’s oldest women’s weekly magazine, increased its sales by 7% to 29,500 copies over the second quarter of 2009, according to its publisher.
Global revamps Gold and launches HMV compilation series
Posted in: UncategorizedLONDON – Global Radio has refreshed its Gold Network with new on-air imaging and presenters, and is launching an exclusive album range with HMV to go on sale next Monday (20 July).
Skin-Matching Skivvies – MySkins is Designed to be Invisible Under Summer Clothes (GALLERY)
Posted in: UncategorizedUnilever ties up with EA Mobile and Space Invaders
Posted in: UncategorizedLONDON – Unilever is linking up with EA Mobile to launch a mobile game giveaway, enabling UK consumers the chance to gain free access to arcade games such as Space Invaders and Arkanoid.
IPG’s Magna forecasts slow recovery for US advertising
Posted in: UncategorizedNEW YORK – Magna, the media trading division of Interpublic’s Mediabrands media unit, has predicted that US ad revenues will decline by 14 per cent this year.
Fox to manage MySpace sales in seven markets following review
Posted in: UncategorizedLONDON – News Corp-owned Fox International Channels (FIC) is to manage MySpace’s local advertising, marketing and promotion across seven markets worldwide, in a bid to reduce operational costs.