Hasta La Creative!

With the help of over 50 businesses we launched thousands of guerrilla executions in Portland, Maine, supported by print, online and TV. For 3 weeks in May 2009 businesses became the medium. And any space was potential ad space.

Advertising Agency: VIA, Portland, Maine (USA)
Agency website: http://vianow.com
Creative Director: Greg Smith
Art Director: Chris Avantaggio
Copywriter: Mike Irvine
Illustrator: Lirra […]

LONDON – The UK Film Council is turning to brands to help secure the financial future of British film.

LONDON – Cadbury is extending its Trebor Extra Strong mints brand into the chewing gum sector.

(TrendHunter.com) Do you change your mind too often to decide upon which tattoo to get? Skin is a teen-beach couture line that offers bathing suits that will give you the temporary tattoo fix you need without any of the…

(TrendHunter.com) It’s easy to love Mary-Louise Parker if you are already an avid watcher of the show ‘Weeds,’ but Esquire Magazine has made it even easier to love the actress regardless by having her grace the pages in…

Découverte de la belle série “Technomades” réalisée par le photographe Christophe Beauregard. Les gestes et les postures de nombreuses personnes ont été immortalisés en les dépossédant de leurs appareils, téléphones ou consoles de jeux. Plus d’images dans la suite.

(TrendHunter.com) These colorful kissers are the work of photographer Elisabeth Hoff. Her photos in this collection play around with not only color, but also texture and props. Images like dice, razorblades and honey are…

NEW YORK (AdAge.com) — Independent agency La Comunidad won Crown Imports' pitch to choose a new U.S. Hispanic agency of record for beer brands Corona Extra and Modelo Especial, an account worth about $20 million.

Assim como a parceria com o Radiohead no ano passado, a MTV lança um novo clipe através de seu projeto Exit (End Exploitation and Trafficking). Dessa vez a união foi com a banda The Killers.

O vídeo da música “Goodnight, Travel Well” estréia hoje em 168 países, alertando sobre questões pertinentes aos direitos humanos. Se no clipe de “All I Need” do Radiohead o foco era trabalho infantil, desta vez o tema é tráfico de mulheres, com a assinatura: “Algumas coisas custam mais do que você imagina”.

Mais uma vez a criação é da agência australiana Colman Rasic Carrasco, com produção da Anonymous Content. A direção do clipe ficou por conta de David Slade, responsável por filmes como “30 Dias de Noite”, “Hardy Candy” e do futuro “Eclipse” da série “Twilight”.

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Post originalmente publicado no Brainstorm #9
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Attract and retain customers. That's what advertising agencies get paid to do. But since the economy took a tumble, everything changed. Today, clients should be asking more of their agencies. The key to getting more output is letting your ad agency play a bigger role in all aspects of the organization that impact the customer experience. Let's start with your employees.