LONDON – The hunt is on for a media agency to handle the consolidated £5m media business for Help the Aged and Age Concern, following the official merger of the two charities in April.
LONDON – Consumers are happy with Google and don’t see a reason to switch search engines, despite the fact that Microsoft’s Bing may be the ‘better’ product, according to new research.
LONDON – Rangers and Celtic football clubs are in talks to acquire the live UK rights to air Scottish Premier League football, although the league insists such discussions are not taking place.
LONDON – Titan Outdoor has bolstered its sales team by appointing former Starcom MediaVest Group director Yoko De Souza to the new role of business development director and former Avanti Screenmedia manager Bill Vidal as senior account manager.
LONDON – ITV has signed a two-year deal with Littlewoods through which the retailer will sponsor one of its flagship TV soaps, Emmerdale.
Ce shooting très impressionnant des chutes du Niagara a été réalisé grâce au Nikon D90. Une très belle utilisation de la technique du Time Lapse lors de 3 nuits passées dans la ville. Le tout sur la bande son de The Winner Is, par Mychael Danna & DeVotchKa.
LONDON – The Financial Times today announced the launch of its iPhone application, which will be a free download initially for UK users, funded by its advertising partner Siemens.
LONDON – BBC Worldwide, the commercial arm of the BBC, posted a 12.8% decline in pre-tax profits to £102.6m in the 12 months to 31 March 2009, although revenue passed the £1bn barrier for the first time.
LONDON – A parliamentary investigation into the Scottish newspaper industry has found the Scottish executive and the UK government should allow the industry to consolidate to sustain its future.
LONDON – Clothing retailer H&M has secured an alliance with Clear Channel to ensure maximum impact for its outdoor spend.
LONDON – Digital sales house Woot!Media has been appointed by Universal Music to exclusively handle online advertising sales across all its ad-funded sites.
I like hot leads and I cannot lie!
An interesting video campaign launched by http://www.droptheweapons.org that is using the interactive play after on the Youtube player. You can choose between going out with a knife or not, stabbing or not.. Choose a different ending or not… Advertiser: http://www.droptheweapons.org
Advertising Agency: Saatchi & Saatchi, Cape Town / Geneva
Executive Creative Director: John Pallant
Creative Director: Anton Crone
Art Director: Larissa Elliott
Copywriter: Alice Gnodde
Illustrator: Am I Collective
Photographer: Jillian Lochner
Published: April 2009
LONDON – The BBC will tonight air what it is billing as its first live ad, to promote its new science show Bang Goes the Theory.
LONDON – Just-Eat, the European site for ordering meals online, has raised £10.5m in its first institutional round of financing.
LONDON – TweetFeel, a new Twitter application which allows marketers to instantly gather the overall sentiment of their brands, has gone live as use of the microblogging website continues to surge after slowing slightly last month.
NEW YORK (AdAge.com) — In its launch of the summer's annual Restaurant Week, New York City & Co., the marketing arm of New York, has given a special nod to both social networking and the recession. Twitter users, for the first time, were able to get first dibs on information about which restaurants would be included in the program that offers dinners at luxe eateries for near-diner prices. Meanwhile, the program was expanded to the make the "week" 20 days long to amplify its impact on recession hammered restaurateurs.
LONDON – Mather has created a fundraising direct mail campaign for Dog’s Trust in the lurid style of popular women’s weekly magazines, featuring cover lines such as ‘Shot in the head — but Arnold lived to wag his tail’.
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