Jayde Nicole Dons Lettuce Bikini For PETA

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PETA grabbed Playmate of the Year Jayde Nicole for their latest Go Veg effort.

Former O2 marketing director Russ Shaw lands top Skype job

LONDON – Former O2 marketing director Russ Shaw has been appointed general manager of Skype EMEA.

Use Show and Tell to Sell Your Ideas


Do you remember show and tell? That great day when your grammar-school teacher gave you the stage and let you bring anything you cared about to show the class. It was an opportunity to share something that you thought was cool, important or interesting and maybe get the class to agree with you, that it was cool, important or interesting.

Pritt Stick celebrates 40th anniversary with moon-landing theme

LONDON – Pritt Stick, the glue-stick brand, is celebrating its 40th anniversary with the launch of a limited-edition pack and accompanying website.

Scarlett Johansson Replaces Penelope Cruz As Mango Spokesmodel

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Scarlett Johansson, whose chest Woody Allen simply cannot stop staring at, has landed a new spokesmodel gig for fashion label Mango.

Finalists announced for the Licensing Awards 2009

LONDON – The Licensing Awards cover the best achievements over the past year across entertainment, brands, sport and celebrity properties in the licensing sector.

Forbes.com CEO Jim Spanfeller Leaving to Start Own Firm


NEW YORK (AdAge.com) — Forbes.com President-CEO Jim Spanfeller is leaving after nine years. His next move includes a plan to start his own media-management firm, which will take control of and stakes in struggling websites from traditional media companies, rebuild them into moneymaking enterprises and then sell those stakes back to the media companies. In an Ad Age interview, he explained why he thinks media companies might want to hand their sites over to him; why oversupply isn't the biggest reason online ad rates are so low; and why articles about nude beaches aren't the key to Forbes.com's traffic.

Lloyds shortlists MEC and ZenithOptimedia for £80m media

LONDON – Lloyds Banking Group, the financial company created by the merger of Lloyds TSB with HBOS, has shortlisted Mediaedge:cia and Lloyds TSB incumbent ZentihOptimedia to go head to head to compete for its £80 million media account.

Bayer Launches Review for $1 Billion Global Account


NEW YORK (AdAge.com) — German pharmaceutical giant Bayer AG has begun a holding-company review as it pursues a global consolidation of its more than $1 billion advertising account, according to several executives familiar with the matter.

NI committed to charging for online newspaper content

LONDON – News International has affirmed its commitment to introducing paid-for content across its newspaper websites, maintaining that a charging model “impels” the future direction of its portfolio.

MySpace confirms international chief Katz’s departure

LONDON – MySpace has confirmed that Travis Katz, its international chief, is leaving the company, as first revealed by Media Week last month.

Latest Churchill ad features TV presenter Melanie Sykes

LONDON – Churchill Insurance is rolling out a new campaign for its home insurance offer starring TV presenter Melanie Sykes, who famously appeared in bitter brand Boddington’s TV campaign in the 1990s.

New wave? / Vague ressemblance?

hokusai2008 hokusai2009
THE ORIGINAL?
Kikkoman Soy Sauce – 2008
Source : EPICA Longlist
Agency : Scholz & Friends Stockholm (Sweden)
LESS ORIGINAL :
Fuji Mineral Water – “Japanese Soul Water” – 2009
Source : Cannes Longlist
Agency : Commons Tokyo (Japan)
Certes la fameuse “grande vague de Kanagawa” de Hokusai est un symbole très souvent détourné et utilisé par la publicité… mais la ressemblance ici est beaucoup plus que vague!
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Judge Them Not by the Color of Their Skin but by the Content of Their iPhones


Many of today's youth share an urban mind-set fueled by discovery, expression, diversity and connectivity. It transcends race, geography and economic status.

Company fined for posting false user reviews online

LONDON – A US plastic surgery franchise has been fined $300,000 (£183,000) for recruiting its staff to pose as satisfied customers and flood the internet with positive reviews.

HBO appoints Rocket for True Blood licensing push

LONDON – Rocket Licensing has been chosen to represent the HBO hit series ‘True Blood’ brand for licensing and merchandising purposes in the UK and Ireland.

Trip | Aumenta Que Eu Gosto

Trip Realidade Aumentada

Já dizem por aí, os mais maldosos, é claro, que finalmente encontraram uma utilidade de verdade para a realidade aumentada.

A revista Trip, em sua última edição, publicou uma ação de RA que permite ver a modelo Bárbara Nogueira em 360º, sem 3D, sem bonequinhos pixelados, robôs, naves ou bandas tocando.

Confira o vídeo-demonstração abaixo. A produção é da colmeia.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Tweeting for Toilets

Working with nonprofit Wherever the Need, Skadaddle Media has launched a social-media effort, Twitter for Sh-tters, to raise awareness and money to build eco-sanitation toilets in the poorest regions of the world.

Microsoft retail stores coming by year end, says COO

LONDON – Microsoft is planning to open a series of retail shops next door to rival Apple Stores as early as this autumn.

Fire fart from little dog

Really surprising viral video for a pet website with a dog that farts fire! Pet questions, vet answers Advertiser: Webvet