Yell.com deal with VideoJug provides ‘how to’ videos

LONDON – Yell, the online business directory from Yellow Pages, has launched an online video channel featuring consumer guides following a deal with VideoJug.

ITV1’s ‘Monday Monday’ sheds 300,000 viewers

LONDON – ITV1’s comedy drama series ‘Monday Monday’ pulled in 3.4m viewers for its second episode last night, according to unofficial overnight figures.

Thomas Cook appoints campbell lace to £9m ad brief

LONDON – Thomas Cook has appointed fledgling ad agency campbell lace (beta) to its £9m ad account, following a final pitch against Euro RSCG London.

US company sells ad space on the moon

LONDON – Struggling to find an ad space big enough for your blockbuster campaign? How about the surface of the moon?

Domino’s Pizza ties up with Live Nation for summer concerts push

LONDON – Domino’s has signed a retail and marketing deal with concert and festivals producer Live Nation.

YouTube tests 3D videos (soon ads that make you jump out of your seat)

LONDON – YouTube has begun experimenting with 3D videos in a move that could eventually allow brands to run online ad campaigns that give new meaning to the phrase ‘stand-out’.

Coca-Cola launches UK holiday partnership promotion

LONDON – Coca-Cola has tied up with Mills stores to launch a no-purchase necessary competition offering consumers the chance to win UK holidays.

UFO in Picadilly Circus London

Funny viral video with an UFO flying over Pilly Circus and with Elephants doing bungee jumping from the UFO. Advertiser: Samsung

Clarks shifts media account from Universal McCann into MPG International

LONDON – Shoe brand Clarks has hired MPG International to handle its £12m media planning and buying account.

Google escapes liability for content on third-party sites

LONDON – Google is not liable for defamatory content contained in third-party websites that appear in its search results, a high court judge has ruled.

Bingo comparison site looks for fat woman to star in campaign

LONDON – Unluckyforsome.co.uk, the Bingo comparison website, has announced that it is looking for an “obese young woman” to star in its latest advertising campaign.

Global online growth of 45% expected in next five years

LONDON – The number of people online around the world will grow more than 45% to 2.2bn users over the next five years, according to a new report by Forrester Research.

McCann Erickson Frankfurt wins GM task to launch Astra

LONDON – General Motors (GM) has appointed McCann Erickson Frankfurt to the £70 million ad account to launch its newest Astra model across Europe.

Road clear for sale as Boston Globe staff agree cuts

NEW YORK – Staff at the Boston Globe’s biggest union agreed to $10m of cuts clearing the way for the sale of the paper and possible job cuts in an effort to reduce losses.

Monogrenade – Ce Soir

Premier clip du groupe montréalais Monogrenade pour la chanson “Ce soir”. Conçu et réalisé par Christophe Collette, le clip est entièrement fait en stop-motion. A découvrir dans la suite.



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Starbucks trials unbranded stores in ‘stealth’ move

NEW YORK – Starbucks has ditched its branding on three trial stores and redesigned them to resemble independent local cafes.

Random House: Girlfriend – Man Trap

randomhouse_trap

Girlfriend. Random house has published a step-by-step guide that helps you get the man you want – 150 ideas for dates, conversation and fun. You can diet, wax and workout. You can be the perfect date. You can learn all about how men work, what they are looking for in a relationship, and how to make sure the man you want sees you. Or, you could just trap the guy using a sixpack of beer as bait.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Nick Worthington – Executive Creative Director
Jonathan McMahon – Copywriter / Art Director
Lisa Fedyszyn – Art Director / Copywriter
Kevin Hyde _ Retoucher
Gabrielle Buckle – Agency Producer
Account Executive: Krystel Houghton
Account Director: Scott Coldham

Google turns attention to moon after Earth conquest

LONDON – Having secured the custom of vast swathes of Planet Earth’s population, Google has turned its attention to the nearest celestial body the moon.

Clarks hands global media account to MPG International

LONDON – MPG International has won the global media planning and buying account for Clarks.

O2 marketers launch luxury sex-toy line in their spare time

LONDON – O2 head of brand and marketing communications, Shadi Halliwell, is rolling out a range of luxury sex toys with the full support of her employer.