LONDON – British Gas has signed a six-figure deal to sponsor the Christian O’Connell Breakfast Show on Absolute Radio from Monday (27 July) for the next six months.
LONDON – Independent News & Media, publisher of The Independent and Independent on Sunday, has confirmed it has extended its financial standstill agreement to 27 August.
LONDON – ‘The Bill’ drew 4.5m viewers in its new 9pm slot last night, but BBC One’s police drama ‘New Tricks’ took pole position for a second week in a row with a 6.8m viewers.
Sobre portfolio de l’Allemand Gunther Philipp qui travaille depuis le début des années 90 en tant que photographe indépendant dans son propre studio. De nombreux clients et travaux commissionnés sont à découvrir dans la suite.
LONDON – Ad revenue from mobile search is expected to increase over 125 per cent every year until 2013, latest research shows.
LONDON – Buzz Media, publisher of a number of pop culture websites, has appointed online advertising sales house w00t!media to exclusively handle UK online sales for its portfolio of properties.
Tiro Federal has beat he influence of violent hooligans and attracted fans and brands by focusing on a customer experience at its stadium.
O Twitter 101 é um guia oficial do Twitter para explicar e ensinar práticas de uso corporativo da ferramenta. Inclui dicas, cases, etc.
Post originalmente publicado no Brainstorm #9
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LONDON – General Motors has consolidated its £30m UK retail advertising account into McCann Birmingham.
LONDON – Twitter users are crying foul after the website’s security forces stepped in today to cull thousands of spammer accounts, causing near across-the-board drops in follower counts.
Oh this one’s near and dear to our hearts. Dumb Dads in Advertising.
NEW YORK (AdAge.com) — As if falling TV ratings and the decline of live attendance at the tracks weren't enough to worry Nascar execs, the auto racing league faces another problem this season: diminishing numbers of journalists covering the sport. In response, Nascar has created the Citizen Journalist Media Corps, a group of 28 websites and blogs the racing league approved earlier this month to start receiving media credentials to cover the sport's races.
Como se esperava, a Disney deu início ontem ao ARG de “Tron 2″ (que oficialmente ganhou o título de “Tron Legacy”), durante a Comic-Con 2009. Como conta Alex Billington, editor do FirstShowing, o painel sobre o filme não trouxe muita novidade, o que os produtores fizeram foi apenas repetir o teaser que já tinha sido revelado no ano passado. Só que no fim da apresentação, foi mostrada uma estranha cena em que a Flynn’s Arcade aparece fechada, com os fliperamas cheios de pó. Vasculhando o local, Sean Flynn, interpretado pelo ator Garrett Hedlund, encontra a velha máquina Tron nos fundos da loja.
Ao final do painel, cerca de 500 pessoas saíram da Comic-Con e resolveram seguir as pistas deixadas pela campanha viral na última semana. O endereço era a esquina da Cul de Sac com a J Streets em San Diego, distante apenas algumas quadras do evento, e o horário marcado era 21h30.
Cada pessoa recebeu um pacote contendo instruções, uma lanterna azul e uma ficha da Flynn’s Arcade. Era o equipamento necessário para descobrir as coordenadas de mais um local secreto. Diversos posters com a frase “Flynn’s Live” foram espalhados pelos arredores, e os participantes deveriam utilizar a laterna azul para encontrar códigos nesses cartazes.
A caçada pelos posters revelaria seis coordenadas, que levavam ao destino final: a grande reinauguração da Flynn’s Arcade. A Disney reconstruiu, no mundo real, o fliperama de “Tron”. Quem encontrou o local pode tirar fotos e jogar nas máquinas presentes na história do filme.
Foi então que algumas pessoas da organização começaram a sugerir aos presentes que jogassem “Space Paranoids”, justamente o fliperama que Flynn está jogando no início do filme original. A cada vez que se terminava uma fase, um código aparecia na tela. Para o que servia, ninguém sabia ainda, mas deveria ser anotado.
Passado algum tempo, as luzes do local começaram a piscar até que tudo apagou. Alguns fliperamas no fundo acenderam de repente, revelando uma passagem secreta. Lá dentro, ao som da trilha sonora do Daft Punk que estará no filme, encontraram a nova Lightcycle, em tamanho real. Ao saírem de lá, os participantes ainda ganharam um poster e uma camiseta com a inscrição “Flynn’s Lives”.
Quanto aos códigos encontrados em “Space Paranoids”, eles estão relacionados com a URL flynnlives.com/derez/. Ainda falta um para completar a sequência, e o que acontece depois ainda ninguém sabe.
Pelo visto, o ARG deve continuar por um bom tempo, e olha que a previsão de estréia de “Tron Legacy” é apenas em algum dia de 2011. Como você já deve imaginar, além da grande produção por trás disso, a experiência para os fãs deve ser inesquecível. Alguma dúvida do quanto isso é capaz de construir e colar na cabeças desses influenciadores?
| UPDATE
Assista abaixo o teaser apresentado na Comic-Con, e liberado no site para download depois que todos os códigos foram reunidos. Dica do @juanhb.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Kristina Sinutko’s ‘Objectifying Men’ is a series of tableaus that reverse common relationship roles. Rather than objectifying women, as we see frequently in the media, these images objectify men instead.…
LONDON – Print manager Webmart is seeking partners to launch a potential takeover bid for DM services group Communisis, Marketing Direct’s sister title Print Week has learned.
LONDON – Many UK retailers are neglecting to include added-value features on their websites to encourage repeat visits, high transaction values and ongoing brand loyalty, a new benchmark study reveals today.
LONDON – TomTom has named Alain Pakiry as senior vice president marketing of its consumer business unit. Alex Batchelor recently left TomTom as executive vice-president of marketing.
Approximately 80% of a corporate, or brand, identity is defined by either sight or sound. Yet, out of the five senses, these are but two. Although debatable, smell may be our most powerful sense (others argue that it’s sight). Without smell, our sense of taste is diminished because smell and taste combine to define flavor. Smell is invaluable for detecting danger such as a fire, or easing into a state of calm such as aromatherapy.
The sense of smell is so powerful that memories long-past are instantly recalled when a particular odor is encountered.
“A certain smell can invoke the memory of a particularly good time or remind us of a time when we were at our worst. Smells help make up our everyday lives. The wearing of body fragrances is just one of the ways that people present themselves to the world.”
Due to its ability to affect us, marketers and advertisers can strategically use a particular scent to build (or reinforce) a company, brand, or product image in the consumer’s mind.
Singapore Airlines, an early-adopter of Scent Marketing, incorporated a single smell into its branding efforts to aid in forming positive consumer associations with the brand. Martin Lindstrom, author of Brand Sense, attributes the addition of this scent to the airline’s marketing arsenal as the defining difference that led Singapore Airlines to rank as one of the “most important brands.” The airline has garnered a 5-Star Rating, won “Passenger’s Choice Airline,” “Airline of the Year” in 2007, Travel & Leisure’s “Best Airline” award in 2008, and the “Top Customer Satisfaction” honors in 2009.
The sense of smell is already so ingrained with certain brands that when that scent is unwittingly altered, consumers take notice. Rolls-Royce consumers, who invest anywhere between $100,000 and $500,000 per car, lost their love for the Rolls-Royce brand in the 1990s, claiming that the newer models did not meet the high-quality found in legacy models. This surprised the automaker; it had not made any significant changes to production methods other than upgrades in safety and technology. Technically, the new cars should have been better than the older models. The automaker invested hundreds of thousands of dollars in research and, in the end, determined that the differentiating factor was scent. Rolls-Royce then took one of its elite models, a 1965 Silver Cloud, and analyzed the Rolls-Royce smell. The researchers determined that over 800 elements combined to form the fragrance. They duplicated this branded aroma and incorporated it into every new car built from that point forward, indicating the luxury carmaker’s dedication to its brand:
“Today, our brand means more than engineering excellence. It is a standard of quality across all our activities. Our brand guides our actions and behaviors and the way we present ourselves to the world…”
Many other companies also use Scent Marketing. GM, for instance, began adding scent to the leather of its Cadillacs in 2003 (ironically, Cadillac just announced it would be launching a fragrance line to celebrate its 100th birthday with GM… certainly it isn’t using taxpayer bail-out dollars). Sony and Samsung have already instituted scents for their company stores. Also, luxury hotels are investigating various fragrances that will create an emotional connection with their guests.
Lindstrom, in a widely distributed research paper, highlighted that “… 99 percent of all brand communication today is focused on two senses: what we hear and see. In sharp contrast, 75 percent of our emotions are generated by what we in fact smell”.
Although Scent Marketing is not quite accepted as the norm for marketing practices due to the difficulty of measuring ROI, it is beginning to gain respect for its ability to evoke deep feelings between companies and their consumers.
The Scent Marketing Institute provides both companies and individuals “an independent resource for understanding and leveraging the power of scent applications in business and public environments.” The Institute offers everything from newsletters and suggestions for Scent Marketing programs to benchmarking standards and ROI measurement programs.
Jeff Louis: Strategic Media Planner, Brand Project Manager, blogger and aspiring writer. To contact Jeff, leave a comment or find him on www.linkedin.com or www.twitter.com.
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| THE ORIGINAL? Dunlop Tyres – 1999 Source : Cannes Archive Online, VIA Blog Anubis Agency : FCB (South Africa) |
LESS ORIGINAL : Dunlop Tyres – 2009 Source : Dubaï Lynx Shortlist Agency : Impact BBDO Dubaï (UAE) |
| Apparemment il n’y a pas que les pneus qui ont été volés! |
LONDON – The Victoria & Albert Museum has appointed digital agency The Other Media to redesign its main website.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
