Orange to launch campaign for Monkey music service

LONDON – Orange has partnered with 4Music and Universal Music for its first Pay As You Go music service, targeted at 16-24 year olds who want to share music via their mobile phones and online.

IPC promises more sex and fun with Marie Claire revamp

LONDON – Women’s glossy Marie Claire has been revamped with a new focus on fun, entertainment and sex.

AutoTrader gets £15m refit

LONDON – AutoTrader.co.uk, the UK’s leading motoring website, is overhauling its portal as part of a £15m media and marketing initiative.

BeatThatQuote reappoints ARM to handle £8m account

LONDON – BeatThatQuote, the price comparison website, has retained All Response Media to handle its £8m media planning and buying business, after a competitive pitch process involving digital specialists Equi=Media, I-Level, TBG and one other undisclosed agency.

Telegraph targets kids with new ST supplement

LONDON – Telegraph Media Group is to extend its portfolio of Sunday supplements with the launch of a new glossy style magazine for children, called ST Children’s Style.

Lebedev puts himself in line to buy Independent papers

LONDON – Alexander Lebedev, the Russian billionaire owner of the London Evening Standard, has put himself firmly in line to buy The Independent and last week met Gavin O’Reilly, the chief executive of IN&M, to discuss the possible sale, according to a source close to the deal.

Virgin comes out on top as broadband firms fail the speed test

LONDON – Virgin came out on top and Tiscali at the bottom of the pile as broadband ISPs faced renewed calls to be more transparent about how they advertise the speed of their service after Ofcom found the average UK rate almost 50% slower than claimed by providers.

Publicis Groupe’s Maurice Levy paid almost £3 million in 2008

LONDON – Maurice Levy, the chairman and chief executive of the Publicis Groupe, was paid £2.9 million before tax in 2008, according to the company’s annual report.

IPM signs £50m three-year deal for BSkyB outdoor work

LONDON – Interpublic out-of-home agency IPM has retained the BSkyB outdoor media planning and buying brief, signing a three-year contract worth almost £50m.

Government releases 20-page long Twitter guide

LONDON – The Government has penned a guide for Twitter detailing a cross-department strategy for the micro-blogging service.

The Orange Apple

Auteur de post-production sur de nombreuses campagnes comme par exemple Ikea Products, le studio canadien The Orange Apple est spécialiste en retraitement et photographies.



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Site de The Orange Apple

The key visual / La clé du succès?

toycar2000 toycar2007
THE ORIGINAL?
Ambient – Hamley’s “the biggest toyshop in the world” – 2000
Source : EPICA Annual,
Agency : Ogilvy & Mather (United Kingdom)
LESS ORIGINAL :
Ambient – Hydro Oil & Energy – 2007
Agency : DDB Oslo (Norway)
Pas de quoi rouler des mécaniques avec une idée aussi usée…
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The sexy office girl and the clumsy guy

"Sports skills are life skills" Advertiser: Kidsport Agency: DDB Canada Vancouver

Evian roller babies the interview post success

After the success of the viral videos for Baby roller riders video for evian and The baby break dance video for evian. Evian is back with an interview of the baby stars Advertiser: Evian Agency: BETC Euro RSCG

Incidents but on purpose

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Sarah Pickering’s b&w photographs document the interiors of purposely-designed buildings have been repeatedly set on fire then extinguished for training exercises at the UK Fire Service College continue

Painful Body Insertions – The Indestructible Man Likes the Feeling of Pain (GALLERY)

(TrendHunter.com) If you thought self inflation and suspension rituals were bad, check out what The Indestructible Man does in his spare time. The man, also known as ‘FK,’ enjoys the pain he feels from sticking large and…

Photoshopped Bombs – Daniela Edburg Takes Explosive Photos for her ‘Time to Kill’ Series (GALLERY)

(TrendHunter.com) Daniela Edburg takes spectacular shots and photoshops explosions in for her collection entitled, “Time to Kill.” The Houston, Texas native studied Visual Arts in the National University of San Carlos Academy…

A new service for free chat phone

Talk121 is offering a new chat line to meet some people that live in your local area. So for example if you live in California and you can have a california chat, in Memphisa memphis chat and in Miami a miami chat. It’s free and growing fast.

Embroidery Tattoos – Glitch-Vixen Gets Her Grandma’s Needlework Permanently Inked (GALLERY)

(TrendHunter.com) Glitch-Vixen posted pictures of her unique tribute tattoo on her flickr account recently. The girl used an embroidery that her grandmother made as the design for her back tattoo.

The picture-like tattoo…

IG Digital Day 2009

igdigitalday.jpgAcontece na manhã desta terça-feira a 3° edição do iG Digital Day, evento organizado pelo portal iG, e que é alimentado por uma discussão sobre as últimas tendências do mercado de internet e a situação econômica mundial.

Estarão presentes: Fernanda Romano, atual diretora global de criação digital da Euro RSCG, em Londres, Carlos Alberto Sardenberg, âncora e colaborador de vários jornalísticos de economia e finanças, apresentados na CBN e no Jornal da Globo, e o mais esperado (pelo menos para mim): Rei Iamamoto, diretor global de criação da AKQA.

Internet como plataforma de resultado” é o tema-chave desta edição.
Espero, assim como todos que também estarão presentes, que o bate papo nos traga insights e conteúdos interessantes, sem ser aquele mais do mesmo que estamos cansados de ver e ouvir. Volto com news, se realmente valer a pena ;-)

:: www.digitalday.com.br