Hasta La Creative!

James Lileks, out in Minneapolis, is scanning in some 1800s predecessors to the Star-Tribune. As always, the ads are fascinating.

(TrendHunter.com) Karin Bakker’s ‘Tattoo’ pictorial gives viewers a glimpse into what getting a tattoo actually looks like. Sure, we’ve all seen the finished product, but unless you’ve watched a friend get inked or have…

LONDON – BBC presenter Jonathan Ross is set to have his international profile raised after his Friday night… television show has been acquired by BBC Worldwide Channels, with a view to launching it across its international network.

I've got a new roommate and a new address. So now there's an an apartment to be filled and decorated within an inch of its being. Happily, the roommate has taste and class in abundance, which meant she'd take the lead on all purchases. But I still wanted to contribute, because I felt that my dogs-playing-poker decorative inclinations should be validated on a grander scale. O, sweet new preferred provider of printed-and-bound periodicals on the corner: Whatcha got for me?

LONDON – The Direct Marketing Association (DMA) today confirmed that managing director James Kelly is to leave as a result of the association’s management restructure announced last month.

LONDON – Yahoo chief executive Carol Bartz has distanced the company from speculation about a search partnership with Microsoft, insisting the company does not need to work with the software behemoth.

Just when we thought beer advertisers were cleaning up their act, Australia’s Skinny Blonde gives us a six pack of…skinny blonds to play with.

To mark the 40th anniversary of Apollo 11s landing on the moon, Louis Vuitton is taking viewers on a Journey Beyond.
Its a journey unlike any other. Launch July 2, 2009 on www.louisvuittonjourneys.com.

Não é tão comum ver ações de sampling diferenciadas e inovadoras no setor farmacêutico.
Querendo quebrar esse estigma, o medicamento de anti-acnes Clearasil, de Portugal, resolveu chamar atenção com o intuito de aumentar as vendas de seu produto entre os jovens (principal target do medicamento). Para isso, eles criaram embalagens de amostragem que vinham com desenhos de rostos na parte de trás das cartelas. Quando a pessoa apertava para retirar o comprimido da cartela, dava se a idéia de que uma espinha estava sendo espremida. A frase: “O fim da acne começa com Clearasil” também estava estampada nas embalagens. De acordo com a empresa, o resultado foi super positivo: nos três primeiros meses a ação aumentou em 45% a prescrição do medicamento.

:: Dica da Paula Rizzo

LONDON – YouTube is set to premiere a new ad-funded film from Luc Besson, the director of ‘The Fifth Element’, in an attempt to bill itself to advertisers as “more than just dogs on skateboards”.