Jun
08
How to Give Procurement What It Wants
Posted in: Uncategorized
Consultant Tim Williams offers some guidance on how client procurement departments and agencies can align their incentives.
Jun
08
Levi’s Kids: Pigs, Muffet, Jack
Posted in: Uncategorized
Advertising Agency: BBH, Asia Pacific
Executive Regional Creative Director: Steve Elrick
Creative Director: Todd Waldron
Art Director: Eirma Webster
Copywriter: Angie Featherstone
Illustrator: Tye Sok Kuan
Visualisers: Ken Lee, Heng Loong Loh
Account Management: Frances Great, Lesley-Anne John
Production: Asmanic Yang, D’or Tey
Published: March 2009
Jun
08
Kangaroo Cabs: Magic Mirror
Posted in: Uncategorized
To promote the service of a cab company, in bars and clubs. The message they wanted to communicate was have fun but keep in mind the dangers of drunk driving. Making sure that their communication has no impact on liquor sales of the barclub was another challenge. The solution was the “magic mirror” wich hung in rest rooms. It like any ordinary mirror but transformed its image when a person went closer to it. The picture of a person who has met with an accident would appear with the message “take a cab” and the contact number of the cab company.
Advertising Agency: Saatchi & Saatchi, Sri Lanka
Creative Director: Asanka Ilamperuma
Art Directors: Roshan Quintus, Rishini Jayasinghe
Copywriter: Roshan Quintus
Account Planner: Anoushka Wijesurendra
Photographer: Roshan Quintus
Additional credits: Vidhu Jayawardena, Ruwan Hadinnapola
Released: November 2008
Jun
08
Why I Started a Small Advertising Agency
Posted in: Uncategorized
I believe in great ideas and I believe that there aren't enough of them. I believe that the advertising business today is more about execution and technique than about ideas, and especially so since the emergence of digital advertising and social media.
Jun
08
UFO with advertising banner / OVNI soit qui mal y pense
Posted in: Uncategorized |
THE ORIGINAL? Galeries Lafayette department store – 1997 “Famous brands at unbelievable prices” Source : French Art Directors Club Agency : Euro RSCG BETC (France) |
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LESS ORIGINAL Smart promotional ad – 2007 “Nobody will believe you’ve seen a price like it” Source : Cannes Lions Archive, Agency : Contrapunto Madrid (Spain) |
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LESS ORIGINAL Magic Sunday Adv Package – 2008 Source : EPICA Awards, Agency : A?kestam Holst (Sweden) |
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Jun
08
GM Spoof Site Calls Automaker Mentally Defective
Posted in: Uncategorized
Jun
08
Audrina Patridge Says Carl’s Jr. is Huge
Posted in: Uncategorized
Carl’s Jr., thanks you, Audrina Patridge. After all, every guy likes to be called huge.
Jun
08
iPhone 3G S
Posted in: UncategorizedNouvel iPhone 3G S très attendu, annoncé lors de la conférence WWDC. Un modèle plus puissant & rapide mais avec un design similaire. Doté d’un nouvel appareil-photo 3 megapixels, autofocus, mode macro et fonction video, un contrôle vocal et une meilleur batterie. Détails dans la suite.
iPhone 3GS en 16 Go et 32 Go, disponible le 19 juin en France.
Les autres annonces :
– iPhone OS 3.0 le 17 juin
– Snow Leopard en septembre
– mises à jour des MacBook Pro
Jun
08
GM is Retarded
Posted in: Uncategorized
“We at GM have been screwing your tailpipe for years. And now with your help and the inefficiency of the American government, we’re gonna screw you again.”
Jun
08
Ingenious Drunken Hijinks Fail to Amuse in Light of Day
Posted in: Uncategorized
On behalf of the UK Home Office, John Luke Roberts wanders city streets in broad daylight, trying to get people to do things they only do drunk and in the safety of darkness: piss in the street, spew vom over friends and abuse strange girls with traffic cones.
Jun
08
Why YouTube Will Sink or Swim With Obama Girl
Posted in: Uncategorized
NEW YORK (AdAge.com) — Forget Hollywood. YouTube's future lies less in "Desperate Housewives" and more in low-budget fare from producers such as Next New Networks, Machinima, Howcast and MondoMedia. That's because for all the sound and fury over studio deals, long-form content just isn't that popular on YouTube. Rather, it's the so-called midtail content, which fills a niche somewhere between studio-produced and user-generated fare, that's exploded.
Jun
08
Transformers 2: Michael Bay dirige comercial para LG
Posted in: Uncategorized
Para promover a edição do celular Versa temática do filme “Transformers: A Vingança dos Derrotados”, a LG estreou um comercial nos Estados Unidos dirigido pelo próprio Michel Bay. São 30 segundos de produção hollywoodiana, em que Optimus Prime confunde o Versa do protagonista com um Decepticon.
Aliás, isso me faz pensar que a Paramount trocou a parceria com a Nokia pela da LG nessa sequência de “Transformers”. Pra quem não lembra, a fabricante finlandesa protagonizou o que é, para mim, um dos maiores exemplos de product placement da história no primeiro filme, em que um N93i se transformava justamente em um irritante Decepticon.
A campanha inclui ainda o hotsite lgnest.com, que traz downloads, promoção e um advergame investigativo que interage com o celular do jogador. É na verdade uma missão da N.E.S.T. (Networked Elements: Supporters and Transformers), a aliança entre humanos e Autobots.
A criação do filme é da Young & Rubicam de Nova York, com produção da Digital Domain. A parte online (game + mobile) ficou por conta da Publicis Modem & Dialog de San Francisco, com 3D da brasileira TaxiLabs.
Post originalmente publicado no Brainstorm #9
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Jun
08
Nuns Surgically Alter Tiny Statue
Posted in: Uncategorized
OK so while you can see it coming early on, it takes what seems to be an eternity for this commercial to reach it’s not so unfunny conclusion.
Jun
08
Kaleidoscope Kissers – Glittery Mouthpieces By Ralf Pulmann Bring Back Neon Lips (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) This is an up-close and personal beauty editorial by Ralf Pulmann, who has a gift for creating artsy shoots with the help of great lighting and a team of talented makeup artists.
With a touch of vivid…
Jun
08
Don’t Just Talk to Them; Bring Them Aboard.
Posted in: Uncategorized
Based on the premise that people are more likely to watch a play if they know somebody in it, agency Happy Soldiers added a new scene Spirithouse Theatre Company’s play, “Vigil” — which requires additional actors, from the given community, every time the play is performed.
Jun
08
Boone Oakley’s New ‘Home Page,’ Uniqlo’s Tokyo Fashion Map, Grizzly Bear’s New Music Video and Other Work
Posted in: Uncategorized
This week's episode of Creativity's Top 5 features Boone Oakley's new agency home page created entirely on YouTube; Deutsch and director Nieto bring a graphic novel to life for the new PS3 game "Infamous"; director Patrick Daughters continues his music-video magic with Grizzly Bear; Uniqlo maps out some of its latest offerings online; and flash-audio artist Andre Michelle allows you to unleash your inner composer with a simple flash synthesizer.
Jun
08
Email Response Rates Got You Down? Try Adding Video
Posted in: Uncategorized
Apparently, email is still alive and well and for those marketers who embed video within their emails, click through rates as high as 50% or more.
Jun
08
Blow-Hardy Shuttleworth Brings the ‘Tude to Yorkshire Tea
Posted in: Uncategorized
John Shuttleworth appears in this BMB-created ad for Yorkshire Tea, just pompous enough to nicely serve up the ad’s two themes.
Jun
08
You Mean We Don’t Have to Make 3,000 Versions of That Banner?
Posted in: Uncategorized
According to…yawn…worldwide data from comScore…zzz…, ACME ad network is now the…snooze…third largest in the world. Recently released technology provided by ACME…OMG…
Jun
08
Paid-to-Tweet, Close-Captioned Arranged Marriages, Verified Twitter Accounts
Posted in: Uncategorized
– Twitter to launch Verified Accounts.
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