It's becoming more and more difficult to succeed in the ad business in Venezuela because the socialist government is in open war with capitalism. And what's more capitalist than advertising?
From McCann Worldgroup's Dave McCaughan, a few of the more interesting trends people in Japan are using to cope with the economic downturn.
NEW YORK (AdAge.com) — Don't look now, but the biggest U.S. websites are getting less and less American. What's a conundrum for some of the best-known web properties as they try to turn their growing international user bases into ad dollars is an opportunity for marketers. Big brands can do global online campaigns on the cheap.
BATAVIA, Ohio (AdAge.com) — Digital media and branded content largely have been seen as strategies for mature markets where TV advertising faces its greatest threats from media fragmentation and DVRs. But Unilever has found that such programs work in India and China as well as the U.S., and is making them increasingly common in global campaigns, even in developing markets.
The industry's obsession with click-through rates, despite evidence of their small correlation with total sales, results in messages that are rarely entertaining or amusing and are overly reliant on verbal hard sell.
NEW YORK (AdAge.com) — There are plenty of global conglomerates in industries from finance to pharmaceuticals to, of course, advertising. But running a global news business requires a tricky combination of international brand appeal, regional relevance and subject expertise that both travels and translates.
Gary Taxali is an award-winning illustrator whose work has appeared in every major magazine and newspaper. Gary has exhibited in many galleries and museums throughout North America and Europe including Jonathan LeVine Gallery in New York City and The Museum of Contemporary Art in Rome. In 2005, he launched his first vinyl toy, The Toy Monkey, which included a special edition along with a silkscreen print commissioned by The Whitney Museum of American Art in New York City. This led Gary to create his own toy company, Chump Toys, which recently saw the release of his OH NO and OH OH vinyl figures. Aside from his gallery shows and illustration work, Gary also devotes a portion of his time teaching and lecturing at various arts organizations and schools such as OCAD University (Toronto, Canada), The Art Director’s Club of Houston (Houston, USA), Dankmarks Designskole (Copenhagen, Denmark) and Istituto Europeo Di Design (Rome, Italy) . He is a Founding Member of IPA (The Illustrators’ Partnership of America) and sits on the Advisory Board of 3×3: The Magazine of Contemporary Illustration. Gary has also juried many student and professional competitions including The Society of Illustrators, The National Magazine Awards, The Dallas Society of Visual Communications and 3×3: The Magazine of Contemporary Illustration. Currently, Gary is writing and illustrating his first children’s book entitled This Is Silly which is being published by Scholastic and slated for a Summer 2010 release. Gary recently created the cover art and inside illustrations for Aimee Mann’s new album @#%&*! Smilers, which won a 2009 Grammy Award Nomination for Best Package Design. He lives and works in Toronto, Canada.
Why are you an Illustrator?
I love connecting pictures to text. I have my whole life. In fact, when I was four years old my teacher wrote in my report card that “my favorite activity is when I read a story aloud to the class. Afterward, he loves to show me pictures he’s drawn based on the story just heard”. So, I guess you could say I’ve been illustrating since I was four.
(TrendHunter.com) These abandoned entertainment venues were captured by photographer Julia Solis. ‘Stages of Decay’ captures the lifelessness of once energetic places, yet, miraculously, she manages to infuse her art with…
Coup de coeur pour la cinématique d’ouverture du très attendu jeu Rock Band, en édition spéciale pour le groupe mythique The Beatles. Annoncé pour le 9 septembre prochain sur Xbox 360, PS3 et Wii. Produit par Passions Pictures, visuels et vidéo dans la suite.
Advertising Agency: JWT Tunisia, Tunis
Executive Creative Director: Georges Yammine
Copywriter: Sami Messaoud
Art Director: Salih Baccouche, Kadar Nefla
Agency Producer: Yosr Hmam
Account Supervisor: Hazem Kaddour
Via [Dubai Lynx]
(TrendHunter.com) There is no shortage of phobias in this world, but if you want a comical glance into some of the most popular phobias, you should turn to Julia Icenogle. Her book entitled “A Field Guide to Common North…
Advertising Agency: LOWE Egypt
Creative Director: Hisham Kharma
Art Directors/Copywriters: Montasser Khalil, Mahmoud Fathy, Ahmed Coutry, Saher Wafai
Producer: Ehab Basta
Post: Zanad
Music: Hisham Kharma
LONDON – Hopes of a quick sale to secure the future of the Independent newspaper are fading as it is reported that Independent News & Media has appointed a debt adviser.
INTRO
For the 2008/2009 Year in Advertising Review (if there were such a thing), most of the pages would be filled with stories on Social Media Marketing, lay-offs, the automotive industry’s effect on the ad industry, and the economy. With much of the hard news skewing negative, now is not the best time to face a scandal, albeit a small one.
Based on a story released in The St. Petersburg Times (Florida), as well as their website TampaBay.com, it is been reported that a scandal is nearing hurricane force in the Sunshine State. Worse yet, it’s a political scandal. Finally, to top it all off, it involves a prominent Tampa Bay ad agency, a federal inquiry, and the FBI.
THE PLAYERS
Buddy Johnson was the Hillsborough (County) Elections Supervisor. Reportedly, prior to re-election he hired Schifino Lee to launch a “Voter Education Campaign” to the tune of $40,000. In February of 2008, Mr. Johnson found out that he would be facing “tough competition” on what was purported to be an easy re-election. The Voter Education campaign, scheduled to end in March 2008, was extended.
Schifino Lee Advertising and Branding, founded in 1993, has a well-rounded client list: Jaguar, AT&T, Mobley, Seminole Hard Rock Casino, Gunn Allen Financial, The Reproductive Medicine Group, and WellCare Health Plans. Absent, however, is political experience; yet, it’s often the best creative that wins, regardless of the competition’s experience. In this case, the agency was awarded the account.
THE STORY
Buddy Johnson realized that he was in the fight of his political life; in February 2008, the former County Commissioner, Phyllis Busansky, filed to run for the same position and had surpassed Johnson in campaign contributions by March. Schifino Lee was retained to keep voter education at a premium. The campaign, paid for by county taxpayers, originally started to “educate voters” about an optical voting system that was idiot-proof. The debut of the system provided Johnson’s office the excuse to hire Schifino Lee.
But getting Johnson’s name and image in front of voters was a main goal from the outset, said the owner of a marketing firm who was hired by the elections office to conduct an outreach campaign for Hispanics.
The $40,000 educational campaign turned into a $640,000 re-election campaign, sixteen times the original amount, and ads began to focus on Buddy Johnson, rather than education. The campaign ran the media gamut, from campaign buttons and stickers to television spots and online ads. Few of the ads had anything to do with voter education. The agency claims they simply followed their client’s requests and handed files over to investigators. The agency also provided copies to The St. Petersburg Times. While all information at this point is speculation, The Times mentions the following:
• Schifino Lee won the contract in a no-bid process
• Many of the ads were political in nature, but about Johnson
• Several pieces were identical [but charged individually]
• Some of the pieces were never used, and had little or no valueAn article by Johnson that was ghost-written by the firm was never published. A two-page flier cost $1,854, but there is no indication it was ever used. Another flier told voters how to fill the oval on the ballot. “Completely,” it advised, a tip that cost taxpayers $765.
The Federal investigation was launched to review various aspects of Mr. Johnson’s management of the county’s elections office, and there are estimates that he overspent by $2.35 million before losing the race.
Rather than heaping insult on top of injury, it’s quiet possible that Buddy Johnson will receive insult on top of felony.
Please remember that all parties are presumed to be innocent until jailed.
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.
Voici la dernière campagne print pour la chaîne câblée et espagnole “Calle 13″. Une idée de l’agence Shackleton basée à Madrid, sur une direction artistique très réussie de Pablo de la Penya. Les déclinaisons sont disponibles en grand format dans la suite.
Portfolio de Pablo de la Penya.
(TrendHunter.com) These shoes from Koji Horigome are outrageous! Originally from Japan, Koji Horigome was schooled at the London College of Fashion at the University of Arts in London. Once he finished his BTEC Diploma…
Nouvelle axe dans la communication de Renault avec cette baseline “Tout le reste semble plus vieux”. Une campagne de l’agence Publicis Conseil, sur des photographies de Marc Bardi et le studio Eye Dream. Plus de visuels dans la suite.
(TrendHunter.com) Slinkachu is a zany artist that has a passion for street art. This particular project of his is entitled “Beautiful Vandalism” and it is exactly that.
Slinkachu takes familiar objects and spaces and transforms…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
