Hasta La Creative!

This is the first in a series of interviews in anticipation of next week's ad festival in Cannes. Here Ms. Romano talks about the state of global advertising, what it means to market in a recession, and why Burger King and Crispin Porter & Bogusky should bring home some Lions.

LONDON – Kitcatt Nohr Alexander Shaw has expanded its digital team with three new hires as it beds down digital wins including the global CRM programme for Glenfiddich and Lexus’ direct and digital marketing business.

Seriously? We thought we’d never have to say this again. Really, we did.

“Your ears can help you park”
Advertised brand: Honda
Product: Honda Jazz
Advertising Agency: Fischer Portugal, Lisbon
Creative Director: Diogo Mello
Art Director: Marco Martins
Copywriter: Rafael Pitanguy
Photographer: Krypton Photo, Fred Van Zeller
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I started up a conversation with Benjamin Wayne, the CEO of Fliqz — a white-label video-streaming-solutions provider based in Emeryville, Calif., that counts Major League Baseball, VH1 and WebMD among its major clients — after I quoted his rather provocative views in my column. In a post titled "YouTube Is Doomed" at Silicon Alley Insider, Wayne wrote that "Google's massive video folly is on life support, and the prognosis is grave." Here's more on why he doesn't believe advertising is the answer to monetizing web video, and what marketers are doing with web video that's working.

86itjunk.com is a Canadian service that checks out your junk, gives you a quote and hauls it away on the spot.

LONDON – Virgin Media is launching a new digital music service that will offer subscribers an unlimited number of downloads from Universal Music’s entire digital catalogue.

Com o mesmo conceito trabalhado pela Gringo aqui no Brasil, certamente porque tiveram o mesmo briefing, a North Kingdom acaba de lançar um novo site para Coca-Cola Zero.

E como é tradição nos trabalhos da agência para o produto (“The Coke Zero Game”), tem dois mulherões para te guiar pelo resto da experiência. Você é apresentado ao Coca-Cola Zero Headquarters, o lugar em que fazem o impossível ser possível, que aqui no caso é traduzido como sedução.

O site é dividido em duas partes principais:um filme e um game. O filme, chamado “The Morning After” nada mais é do que o mais recente comercial de Coca-Cola Zero, que mostra o trabalho dos agentes da marca. O protagonista está na casa de uma garota, mas precisa fugir quando o pai dela aparece de surpresa tocando a campainha.

Já o game coloca você atuando na prática, tendo que conquistar e manter três mulheres felizes ao mesmo tempo. São três diferentes minigames que funcionam integrados, e o jogador conta também com três gadgets para facilitar a missão. Nessa parte colocaram até os “cientistas” Fritz e Stephen, os criadores do Coca+Mentos, no rolo. Eles são os responsáveis pelo Gadget Lab da Coca-Cola.

Poderia muito bem ser um site de Axe, até por isso eu não gostei tanto do roteiro (culpa do comercial?). Nesse sentido, a idéia da Gringo é mais inteligente e bem amarrada. De qualquer forma, não deixa de ser mais uma super produção dos suecos da North Kingdom. O comercial é criação da Grey London.

Post originalmente publicado no Brainstorm #9
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