(TrendHunter.com) Sacha Baron Cohen, as his latest alias, Bruno, is doing his rounds as he promotes his upcoming film, and he’s not missing any stops. Bruno can be seen on the cover of the July 2009 issue of GQ, a popular…
LONDON – IBM plans to launch a range of mobile apps incorporating augmented reality and Twitter to the thousands of tennis fans heading to the All England Club for Wimbledon fortnight.
LONDON – Bauer Media is to launch a travel-sized issue of its motoring magazine, Car, as part of a wide-ranging promotion.
LONDON – BBC Magazines has appointed Ben Preston, executive editor at The Independent, as editor of its flagship Radio Times title.
LONDON – BBC Magazines has appointed Ben Preston, executive editor at The Independent, as editor of its flagship Radio Times title.
NEW YORK (AdAge.com) — Women are arguably the world's most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan, CEO of Female Factor and author of "Why She Buys" sat down with Ad Age recently to discuss the still-untapped marketing opportunity in targeting "the alpha consumers of planet Earth," as she calls them: women.
This amazing banner is picking for your the best Volkswagen car according to your Tweets. Try it! advertiser: Volkswagen
Suzanne and Bob Wright, co-founders of Autism Speaks, discuss how the nonprofit organization has benefited from its PSA campaign with BBDO and the Ad Council.
LONDON – The closing date for Media Week’s 30 Under 30 competition is approaching fast, with just five days to submit entries before the closing date of Monday, 22 June.
Some bra marketers, such as Wonderbra, love to tout the fact they help a woman look bigger than she really is. Others, such as Ultimo, are more practical and love to tout their product’s ability to control what they’ve already got.
LONDON – MySpace announced today it’s shrinking its ‘bloated’ staff count by a third in the US, laying off over 400 employees with international cuts on the way. A move, MySpace said, that is necessary to get the company thinking like a plucky young start-up again, like it was back in 2003. Revolution tracks the social network’s fortunes with a brief history of MySpace.
NEW YORK (AdAge.com) — Google would like YouTube to become profitable — a tough task when it's providing free bandwidth and video storage for much of the world's videos, most of which have limited interest to advertisers. But providing all that bandwidth isn't as expensive and YouTube is far closer to break-even than previously thought, according to IT outsourcing firm RampRate.
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LONDON – Nestle has become the first global brand to launch a campaign that allows Twitter users post tweets into an ad unit that can appear anywhere on the web.
Une campagne destinée à la marque de peinture Comex et jouant sur les célèbres couleurs des personnages de bandes dessinées telles que Garfield, Homer Simpsons, Pink Panther, ou les Schtroumpfs. Un travail simple mais efficace de l’agence RT&A et R.Treviño au Mexique.
LONDON: BSkyB is launching a series of cycling events on closed city centre roads as part of its partnership with British Cycling.
Criar campanha, promoção ou produto envolvendo “World Of Warcraft” é praticamente apelação. Garantia de visibilidade entre os mais de 11.5 milhões de jogadores do maior RPG online que o mundo já viu. Costuma-se dizer, que quase 2% da população dos Estados Unidos joga WoW.
Lembram da Toyota? Ganharam audiência e um caminhão de prêmios com esse comercial para o Tacoma.
A PepsiCo foi mais longe, e lançou duas edições especiais de Mountain Dew temáticas de “World Of Warcraft”. São novos sabores chamados Game Fuel, baseados nas duas principais facções do MMORPG.
Além do comercial abaixo, para divulgar o lançamento, uma promoção online promete prêmios a cada 15 minutos. Adivinha o quê? Computadores, óbvio.
Post originalmente publicado no Brainstorm #9
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Amazing t-shirt designs by Chow Hon Lam (aka Flying Mouse), an illustrator/designer from Kuala Lumpur, Malaysia. You can find some of his work on Threadless too. If you dig them you will surely like Glennz’s and Aled Lewis’s designs too. All these guys come up with awesome concepts.
Wanna see some more? If you digged these you will surely like Glennz’s and Aled Lewis’s designs too. So, who’s your favourite out of the 3?
LONDON – MTV is rebranding its flagship MTV One and MTV One+ channels as part of a major overhaul of its brand.
BEIJING (AdAge.com) — Nokia Corp. is moving its $415 million global media business to Aegis Group's Carat network.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
